After stealing the show at the HoloLens 2 launch and starring in Qualcomm's unveiling the Snapdragon XR2, holographic video conferencing app Spatial has landed a leading role in Magic Leap's second act with the enterprise segment.
As far as HBO is concerned, it's not augmented reality — it's Snapchat. The premium cable network is leaning hard on Snapchat's AR magic tricks to promote yet another series, this time for the adaptation of Philip Pullman's His Dark Materials series of novels.
As one of the household brands in creative software, Adobe is now ready to lay its claim to the artistic side of augmented reality.
Augmented reality enthusiasts who expected an AR hardware unveiling at Apple's annual iPhone launch event might not have to wait much longer.
It looks like Jaunt's pivot from VR to volumetric captures services for augmented reality experiences has paid off.
Lover it or hate it, Android 10 is a big improvement over Android 9 Pie. Based on previous versions, most flagships released in the last two years will get Android 10, but the question is when. So while you wait for those cool new gestures, how about I show you an app that gives you a nearly identical experience?
Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.
The Windows 10 desktop and microphone can be livestreamed without using Remote Desktop Protocol (RDP) software and without opening any ports on the target computer. A hacker with low user privileges can monitor and exfiltrate a target's every move and private conversation in real time no matter where they are. Hackers are watching and listening, and there are few ways to protect yourself.
Already a dominant force at the box office, Marvel Studios appears intent on establishing itself as the ruler of augmented reality media as well.
After showing off a prototype of the Grordbattle multiplayer first-person shooter at the Game Developer Conference, Magic Leap has added a new Shared World feature in version 0.95.0 of the Lumin OS update released this week.
When the titular hero of your superhero movie activates his powers with a catchphrase, it would be pretty neat if your augmented reality promotion for that film could react to the user's voice.
Most of today's mobile augmented reality apps focus on individual experiences, but a new entrant into the space wants to make things a bit more social.
The hype around augmented reality has risen to a fever pitch over the past two years, and if this week's selection of business news stories are any indication, the din is about to get down right deafening.
Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast.
Although it's impossible (at least for now) to travel back in time to see the Big Bang, The New York Times has provided its readers the closest simulation of the experience via its latest augmented reality feature.
In their first head-to-head major contract clash, Microsoft has emerged victorious over Magic Leap, as the US Army has awarded a $480 million contract to the HoloLens maker.
Now that the Magic Leap One is out in the real world, the mystery behind the company lies not in whether it will actually ship a product, but when it will ship a consumer product. Or, does CEO Rony Abovitz steer the company in a different direction first?
While these days it is better known for the cross-platform gaming sensation Fortnite, Epic Games also makes Unreal Engine, one of the top development environments for 3D content and, in turn, augmented reality and virtual reality experiences.
A sizzle reel just released by augmented reality cloud company 6D.ai shows off what kind of hyper-realistic AR experiences developers can build with its SDK.
On Thursday, Snap released three new templates for its Lens Studio that will give creators access to augmented reality capabilities previously only available to Snap's own design team.
The latest business move by Magic Leap could result in a significant boost to its spatial computing platform's performance and headset design.
One developer has taken the formal name of the Magic Leap One: Creator Edition quite literally with an app that enables users to create a custom universe in their own living room.
Augmented reality gaming developer Niantic has decided to give its players the opportunity to make their mark on Pokémon GO with a PokéStop nomination system.
After a $20 million funding round fell through, augmented reality headset maker Meta Company has been forced to furlough (or place on temporary leave of absence) approximately 65% of its workforce for 30 days.
While Apple may not be ready to divulge its roadmap for shipping its rumored augmented reality headset, the company's actions tell us a different story.
For years, Skype has been synonymous with video calling and messaging. However, as the industry moved toward encryption and privacy, Skype usage was discouraged by experts due to its murky encryption. To combat this, Skype has introduced true end-to-end encryption.
After weeks of teasing what many hoped might be a live, on-device demo of Magic Leap software to go along with the hardware glimpse we got last month, it turns out that all we got was a bit of new demonstration video footage.
Another branding team has stepped up to the bar to order a tall glass of augmented reality for its marketing campaign, this time through a mobile app for Rémy Martin VSOP Limited Edition cognac.
Voice-activated digital assistants from Amazon, Apple, and Google currently have the upper hand for home automation integrations, but a new augmented reality mobile app promises to give homeowners and renters visual control over their connected appliances.
A newly-filed patent application from Disney Enterprises, Inc. teases more augmented reality lightsaber duels, either for at-home gaming or for the media behemoth's forthcoming Star Wars theme park.
Backdooring a powered-off MacBook is easy when a few minutes of physical access is allowed. That attack works well if the hacker also shares a Wi-Fi network with the victim, but this time, I'll show how to remotely establish a connection to the backdoored MacBook as it moves between different Wi-Fi networks.
On Thursday, waveguide maker WaveOptics announced that semiconductor and microelectromechanical systems supplier EV Group (EVG) will provide the manufacturing infrastructure for the production of its waveguide displays designed to support lower-cost, third-party augmented reality wearables.
Apple CEO Tim Cook's most recent tech prophecy is that "AR will change everything." And now, that includes Apple's own website.
Facebook just ratcheted up its ongoing augmented reality war against the competition by stealing away Google's director of product for AR, Nikhil Chandhok. In his new role, the executive will serve as Facebook's director of product on the company's Camera/AR team.
Unsurprisingly, Google wants to be the caretaker for augmented reality on the web, and its latest move in this endeavor is a 3D model viewer prototype called Article that's designed to work across all web browsers.
In the midst of outlining plans to release Pokémon Go in China and debut its new Harry Potter game during the back half of 2018, Niantic CEO John Hanke turned to the dark arts by taking a swipe at the company's AR gaming competition.
The knee-jerk reactions to Magic Leap's long-awaited augmented reality device, the Magic Leap One: Creator Edition, range from pent-up joy to side-eyed skepticism. That's what happens when you launch the hype train several years before even delivering even a tiny peek at the product.
On Thursday, Snapchat opened up its walled garden of World Lenses to the masses of creators with the launch of Lens Studio.
Next to millennials, one of the groups most coveted by brand marketers is "Generation Z," the consumers of tomorrow who were born between 1996 and 2010. On Monday, Facebook established a beachhead with that demographic in the realm of augmented reality by launching Facebook Messenger Kids.
Apple CEO Tim Cook told us that augmented reality would change everything, and now we have a better idea of exactly what he meant.
