Augmented reality software provider Ubimax unveiled their graphical authoring and publishing tool for their Frontline enterprise platform to attendees at Augmented World Expo Europe today.
Not that long ago, Snapchat was an app with only one purpose — to send and receive self-destructing picture messages. The app has clearly grown since, adding many features that both adhere to its original function as well as ignore it. One of these new features is Context Cards. You may have heard about them, but what exactly are they?
Augmented reality headset maker DAQRI today named chief product officer Roy Ashok as the company's new chief executive officer to accelerate the company's growth.
Avegant Corporation has begun shipping display development kits based on its light field technology that other companies can use in their augmented and mixed reality devices.
Lowe's Home Improvement has been an early adopter of augmented and virtual reality in their business practices, so it was a bit of surprise that their name was absent from the ranks of companies launching ARKit apps last week.
If competition in the augmented reality space was a spectator sport, then ARKit, ARCore, and HoloLens dominate the prime-time broadcasts on ESPN.
The release of iOS 11 and ARKit is probably the biggest event for mobile developers since the advent of the App Store.
In June at the eMerge Americas investors conference, Magic Leap founder (and NR50 member) Rony Abovitz proclaimed that the launch of their flagship product was "not far away."
As augmented reality gains popularity, the demand for delivering related services and generating content increases. This is demonstrated by a pair of investments from the past week, one in the expansion of a technology lab and another in the form of seed funding for a content studio.
While IKEA is collaborating with Apple for its ARKit furniture app, Marxent is ready to help the rest of the interior decorating and home improvement crowd with their apps.
Google largely helped to pioneer the concept of a steering wheel- and pedal-free self-driving experience when it began testing its Firefly pod-like vehicles a few years ago.
Tesla CEO and founder Elon Musk has repeatedly said this year all Tesla models made since October 2016 have the requisite hardware for "full self-driving" capabilities, yet the company has reportedly begun to add a second graphics processor (GPU) to its computer platform for Autopilot — without officially saying why.
GE Aviation and their software partner Upskill are seeing success by giving their mechanics smart tools and smart glasses, the latter in the form of Google Glass.
When it comes to applying augmented reality to various business functions, as the saying goes, there's more than one way to skin a cat.
Augmented reality developer Blippar has created a new visual positioning service based on computer vision that is two times more accurate than GPS in urban locales.
The ride-sharing firm Lyft and Faraday Future, a troubled electric carmaker and potential Tesla competitor, have quietly appointed new top executives, but like the rest of the industry, they struggle to find talent for their driverless programs.
Cruise Automation, General Motors' (GM) driverless car arm, has hired two hackers who were once seen by many as a safety threat to help find vulnerabilities in its self-drive car network.
Group chats can get out of control. One minute you're in the middle of a thoughtful debate, the next minute everybody is sending gratuitous stickers and emojis like nobody's business. If you're at work or school, this can obviously get a little frustrating as your notifications fill up, even with your iPhone on silent. Luckily, there's a simple option — leave the group.
Long before Nvidia figured out how to embed neural networks in its graphics processor units (GPUs) for driverless vehicles, it and other chipmakers were already making the same kinds of devices for 3D games and other apps.
Research group OpenAI, a research institute co-founded by Tesla CEO Elon Musk, says it is possible to trick driverless cars' neural networks into mistaking images for something else.
Heathrow Airport's most recent arrival isn't a flight, but rather an interactive children's game featuring augmented reality technology.
Waymo and Lyft have remained highly secretive about their driverless car programs, but may be forced to reveal a lot about their plans after a judge in a US federal court granted Uber's request to review documents about Waymo and Lyft's partnership.
If you are a frequent poster on Facebook, then uploading your photos and videos in HD is essential for your viewers. There's nothing worse than realizing that the Boomerang you just uploaded is grainy and probably won't get any views.
Over the past week, companies took a variety of approaches to investing in augmented reality. Lampix is backing its own effort to build an ecosystem for augmented reality platforms. Nokia and Xiaomi are teaming up on numerous fronts, potentially including augmented reality.
Pinning a tweet to your profile is a fantastic way to get people to view and engage with your most important content on Twitter. In fact, it could very well be the best way to improve your overall Twitter strategy.
With augmented reality making its way into the mainstream, consumers have been expecting a company bloodbath for a while now, one that will have a ton of casualties. Blippar has been expected to be one of those casualties due to the reported loss of millions of dollars earlier this year. Now, their situation might be made worse as the creators of the Layar app, Raimo van der Klein and Martin Lens-Fitzgerald, are rumored to be asking for their company back.
A new cross-licensing patent deal signed by Nokia and Chinese smartphone maker Xiaomi will bring increased collaboration between the two companies. One area of focus in which both Nokia and Xiaomi have already agreed to work together is augmented reality.
About a year ago, a certain watershed mobile augmented reality game based on a familiar video game franchise was released into the wild. Today, a number of imitators and emulators have introduced their own location-based games with hopes of similar success.
Baseball fans can now leave their wallets behind at specific stadiums throughout the country. A new upgrade by Appetize to the foodservice and retail technology used at ballparks means you can now use Apple Pay to make purchases at 5 Major League Baseball stadiums.
I can't stand trying to use my phone in direct sunlight. It drives me crazy — I just want to get through a game of Sonic, but I can't see where I'm going. No one has it harder than I do. But my troubles might soon be over, as researchers are developing anti-glare films for smartphones, based off of the eyes of moths. Weird.
There was big news today from Google, Apple, Volvo, and Nvidia regarding their self-driving efforts.
If you're someone who loves to read, you've probably read a book that made you want to hop into the story and live in the world that wasn't your own. Reading has a way of letting us escape into other worlds and experience things that we normally wouldn't be able to. Augmented reality is similar in that way. Which is why it makes sense that the two would be combined to create an incredible, immersive new way of reading.
There's a general belief that augmented and mixed reality is going tied to enterprise solutions for the foreseeable future, and most developers in the field are focused on business use-cases. Without a dramatic breakthrough in the next couple of years that will likely be the case, making that decision the sensible one.
Virgin Wireless, perhaps best known for Sir Richard Branson and all of his antics, is an affordable cellular option here in the US. Virgin customers can enjoy — if that's the right word for it — Sprint's cellular service, at a discounted rate, however, there are usually some compromises for that. Now, there will be yet another compromise for Virgin customers who don't like iPhones — Virgin will now only carry Apple's phone on their network.
Vuzix Corporation has lifted the preorder status on its M300 Smart Glasses, making the augmented reality device available for purchase by resellers, registered developers, enterprises, and consumers.
From Instagram bot farms in China all the way to vending machines in Moscow that promise to sell you fake followers — the Facebook-owned empire is attracting the attention of the world around. When it comes to Russia especially, the country seems to be developing a little crush on the glorious IG queen.
Stakeholders in the driverless industry are anxiously awaiting changes the US Department of Transportation (DOT) is making to self-driving vehicle guidelines.
New York City may not be the friendliest city, but with the apps Via and Curb now letting users ride-share in the city's yellow taxis, New Yorkers can expect to snuggle up close in the back of a cab next to complete strangers. That's right, get ready to feel the love.
Global design and technology services company Tata Elxsi says it has licensed its advanced autonomous vehicle middleware platform "AUTONOMAI" to a "leading automotive OEM."
The common thread between this week's Brief Reality stories is that augmented reality is beginning to prove its worth as a technology that improves workflows and processes. From customer service to healthcare to manufacturing, augmented reality is helping companies improve productivity.
