After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.
After announcing at Google I/O 2019 that augmented reality content would come to Search, Google revealed how it would make that happen with the latest round of updates to ARCore.
If Google hasn't already demonstrated that it is serious about augmented reality, then it made it abundantly clear at the Google I/O keynote on Tuesday.
On Monday, Apple unveiled its Apple Card, the company's boldest move yet toward becoming a truly mainstream mobile payments company. And the product has vast implications for our augmented reality future, some of which may not be immediately obvious to many.
Compared to the original AirPods, Apple's second-generation AirPods have better battery life, Hey Siri support, a more stable connection, faster switching between devices and call connections, less latency for gaming, and an optional Wireless Charging Case. If you plan on preordering the new model, you might want to skip the Apple Store and opt for Amazon instead to get it at your door quicker.
Last week at Mobile World Congress 2019, Google put an augmented reality twist on its annual Android Partner Walk via its ARCore toolkit.
Although all signs points to Microsoft releasing a new HoloLens in the coming days, the company is nevertheless looking to distribute its augmented reality apps to other operating systems.
The ability for apps and devices to determine the precise location of physical and virtual objects in space is a key component of augmented reality experiences, and the latest advancements in Bluetooth technology may have a hand in facilitating such location services in the near future.
Although next week will mark the late David Bowie's 72nd birthday, his fans and admirers are the ones receiving a gift in the form of an augmented reality app that explores the artist's career
Magic Leap continues to launch new AR apps on its fledging app store before the door closes on 2018, and this time the app is a sequel from a veteran VR developer and early Magic Leap development partner.
Keeping track of your physical activities can be difficult, especially if you have a hectic lifestyle with responsibilities to constantly stay on top of. Thankfully, Samsung Health is there to help you log your workout routines, leaving you with one less thing to keep track of as you go about your busy day.
This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks.
Amid the opulent and historic confines of Paris, Microsoft is now hosting an exhibit at a local museum that brings a historic map of a Normandy tourist destination to life in augmented reality.
Augmented reality content makers often position the technology as a new storytelling medium. And who loves stories more than children?
The iTunes App Store makes it easy to buy an app or game on someone else's behalf, and it's a great way to send an iPhone user a thoughtful gift. The Google Play Store doesn't have such functionality, but there are still a few workarounds to accomplish the same goal: gifting an app to an Android user.
If you're hungry for pizza and ordering from Domino's in Australia, you can now see what your pie will look like in augmented reality before placing your order.
Apple's macOS operating system is just as vulnerable to attacks as any Windows 10 computer or Android smartphone. Hacker's can embed backdoors, evade antivirus with simple commands, and utilize USB flash drives to completely compromise a MacBook. In this always-updated guide, we'll outline dozens of macOS-specific attacks penetration testers should know about.
Less than three weeks after Rovio Entertainment announced the game, the augmented reality adaptation of Angry Birds is now available for the Magic Leap One.
Traditional media institution The New York Times continues to break new ground in its augmented reality news coverage, this time with a 3D volumetric capture of model Ashley Graham.
When BlackBerry first announced the KEY2 back in June, the biggest gripe we heard was about the price. It was reasonable criticism, as BlackBerry was asking a lot of its consumers at $650. Knowing this, BlackBerry went back, made some downgrades, and cut the price, creating the KEY2 LE.
Computer vision company Blippar has already dabbled with outdoor AR navigation, but now it wants to make it easier for people to make their way through indoor spaces with augmented reality.
Luxury automaker Mercedes-Benz has joined the growing list of automakers adopting augmented reality to provide an assist to its manufacturing operations, in this case, via the Microsoft HoloLens.
The long and slow road toward the actual release of the Magic Leap One appears to be accelerating, with a couple of new demonstrations of how the system works revealed in this week's creator's portal updates along with the company's developer documentation.
If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism.
Location-based gaming pioneer Niantic has offered a preview of its augmented reality cloud platform that could change the immersive content game yet again.
If you cover a particular area in tech long enough, you develop certain pet peeves, and one of mine happens to be devices that attempt to keep us wed to the Google Glass style of augmented reality. And while I remain mostly uninterested in such devices, one of these products recently earned my admiration and might work for you, too, under the right circumstances. It's called the Golden-i Infinity.
The availability of space for filming immersive content has just gotten bigger with the launch of Innovation Studios by Sony Pictures Entertainment.
With the announcement of ARKit 2.0 at WWDC 2018, Apple is bringing some powerful new capabilities to mobile augmented reality apps this fall.
Let's say you wake up in the middle of the night and check your phone to see the time. As soon as you do, you're greeted by a wall of notifications on your lock screen. You just wanted to know how much longer you could sleep, but now your mind's racing after seeing all of the messages you need to deal with. Thankfully, iOS 12's new Bedtime Mode has a solution for this problem.
Thanks to Apple's ARKit 2.0 augmented reality framework in iOS 12, we now have a "Measure" app built right into our iPhones that can measure real-world objects. No more physical tape measure or ruler. No more guessing. Just whip out your iPhone, open the app, put your camera, and get measurements. Before you do, however, there are a few things you'll want to know.
As expected, Apple revealed today at the WWDC keynote that ARKit 2.0 will support multiplayer gaming support and persistent content, which will arrive this fall with iOS 12.
After more than a year and a half of silence, the rumors have morphed into reality: Microsoft has finally released an update for the HoloLens. And with that update comes a collection of new features that hint at big plans for the HoloLens this year.
Before the Sept. 2017 event held by Apple, we thought the new iPhone X would come in three different colors. While only a Space Gray and Silver option made it to the Nov. 2017 release, the missing third hue may finally be on its way, if the latest rumors are to be believed. If you can't wait for the new Blush Gold color, here's when and how you can expect to get your hands on one.
Following the surprise release of Magic Leap's SDK on Monday, March 19, Unity, Unreal Engine, and Mozilla followed up by announcing official partnerships with the company.
Huawei's push into the US market has by no means stopped, even despite the recent US government pushback. Huawei has already released their top-notch flagship device from 2017, the Mate 10 Pro, and a couple great budget and midrange devices. Their latest release offers an upgrade to a past release.
Google and Samsung are the biggest players in the Android world. Despite a rocky launch, Google's Pixel 2 XL became one of the premier Android devices of 2017, headlined by fast performance and a pure version of Android. Still, many users prefer Samsung's offerings, and their Galaxy S9+ is poised to be the phone to beat in terms of specs.
In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets.
After Apple's recent fiasco, it's now common knowledge that smartphone batteries degrade over time. But aside from causing terrible battery life, a degraded battery can also trick your phone's software into thinking the device has more juice left than it actually does.
Stop me if you've heard this one before: scan an image with your iPhone's camera and augmented reality content shows up.
On Monday, toy maker Merge virtually blasted its way into CES 2018 with a new tech-meets-toys innovation in the form of an augmented reality gun controller for use with smartphone-powered first-person shooter apps.
