News: Ghostbusters World Might Be the Killer App for Google's ARCore Platform
As part of its ARCore release announcement, Google also revealed a forthcoming app that's sure to excite those who celebrate '80s pop culture.
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News: Facebook Is Making It Easier to Post AR Content in Its News Feed
A recent update to Facebook's News Feed could significantly broaden its reach when it comes to delivering augmented reality content.
News: Blippar Adds Landmark Recognition to Its Bag of AR Tricks
Mobile augmented reality developer Blippar's mission is to construct a computer vision map the world, with visual recognition of thousands of notable buildings, bridges, castles, holy places. A major step toward that goal has been taken by the company this month with the announcement of its landmark recognition API.
News: Theaters Turn to Mobile AR Gaming to Reclaim Pre-Show Movie Experience
Moviegoers who arrive at the theater early are no longer a captive audience for the ads, trivia, and miscellaneous content that precede the movie trailers than run before the feature presentation, as the ubiquity of the smartphone has become the preferred distraction for early birds at the theater.
How To: The Quick & Dirty Guide to the Augmented Reality Terms You Need to Know
Every industry has its own jargon, acronyms, initializations, and terminology that serve as shorthand to make communication more efficient among veteran members of that particular space. But while handy for insiders, those same terms can often create a learning curve for novices entering a particular field. The same holds true for the augmented reality (also known as "AR") business.
News: Microsoft Makes HoloLens Available for Rent for Trial Evaluation & Trade Shows
While the consensus among some in the augmented reality community is that the Microsoft HoloLens is the best device available at present, it also remains the most cost-prohibitive option, with the development edition costing $3,000.
News: Meet the 2018 Sports Illustrated Swimsuit Issue Cover Model in AR or Become One in Snapchat
Old school media stalwart Sports Illustrated is billing this year's Swimsuit Issue as the "Most Immersive Experience Ever," and it certainly lives up to that statement, as the magazine has added augmented reality and virtual reality experiences to this year's version via Snapchat and the Life VR app.
News: Update — Apple Linked to OLED Maker Investment, but eMagin CEO Says No Cash from Cupertino
Update: Monday, 11 p.m. ET: In a report from Bloomberg, eMagin CEO Jeffrey Lucas has contradicted what appeared to be investor information found in SEC filings that surfaced on Monday. Although Apple is listed among several other investors in the company in filing, Lucas told Bloomberg that Apple is not, in fact, an investor in the company. Offering further clarification, Lucas told the news site that eMagin "listed those companies in the filing because it had discussions with them at industr...
News: Washington Post Opts for Fun Over Function with AR App for Winter Olympics
Although The New York Times may have won the race in terms of presenting coverage of the 2018 Winter Olympics through augmented reality first, The Washington Post is nevertheless working to compete in AR in a different way—via gaming.
News: Investors Bet $8M on Former Google & Facebook Engineers' Platform-Bridging AR Development Tool
Augmented reality software maker 8th Wall has closed a Series A funding round of $8 million in capital to feed the growth of its development platform.
News: New York Times Adds AR to Its Coverage in Time for Winter Olympics
After devoting a number of resources toward developing VR content to modernize the delivery of its news content in recent years, The New York Times is expanding its capabilities to include augmented reality as well, a mission outlined in a manifesto published on Thursday.
News: 14 Cool New Features in Android Oreo for the OnePlus 5T
When OnePlus announced the 5T, many were disappointed that it wasn't shipping with Android Oreo. To curb some of this disappointment, OnePlus quickly introduced an open beta for both the 5 and 5T and promised that each would receive the official version by Q1 2018. Well today, OnePlus has met this promise and pushed the OTA out for the official stable version of Android Oreo.
News: FaceCake Uses Snapchat-Like Camera Effects to Let You Try on Earrings Instead of Masks & Rainbows
Although it sounds like a foodie's take on Facebook, what Calabasas, California-based FaceCake actually offers is more about augmented reality fashion marketing rather than food selfies.
News: HoloLens Can Now Simulate Childbirth to Train Medical Students
Medical training technology company CAE Healthcare has given birth to the latest example of how augmented reality can help to build practical operating room skills for doctors and nurses. The company's newest product is called LucinaAR, which harnesses the power of the Microsoft HoloLens.
News: Microsoft Gives Us a Peek at the Reality Room Created for Employees to Experiment with AR & VR
One of the most overlooked components of talking about augmented reality and virtual reality is getting people to actually use the hardware and software associated with these platforms.
News: This AR Headset Surpasses the Field of View of HoloLens, but You Still Won't Wear It in Public
Digital imaging company OmniVision Technologies and the Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) entered the CES fray this week with a new reference design for an augmented reality headset capable of 60 degrees field of view (FoV).
News: iOS 11.2.2 Released with Security Patch for Spectre Chip Vulnerability
Apple released an iOS 11.2.2 update on Monday to iPads, iPhones, and iPod touches. The update comes as no surprise since news broke last week of a massive security vulnerabilities, named Meltdown and Spectre, which are found in smartphone chips throughout the industry. This update in large part addresses the security risks imposed by these chip flaws.
News: A Timeline of Augmented Reality Head-Mounted Displays from 2009 to Present
The reveal of Magic Leap One: Creator Edition brought with it some insight into the path the device took from prototype to "final" design.
News: Nissan Brings the Force of Star Wars to Its Dealerships with Augmented Reality
The Star Wars saga may have occurred a long time ago in a galaxy far, far away, but Nissan is using a futuristic technology to bring stormtroopers and droids into its dealerships.
News: Kay Jewelers Adds Some Bling to Snapchat via Try-on Lens
Rabbit ears and dog noses are fun and all, but Kay Jewelers is here to class up Snapchat.
News: HoloPlayer One Achieves Holograms Sans Glasses Within Reasonable Price Range
A Brooklyn-based startup has launched a glasses-free holographic display for less than the cost of an iPhone 8 Plus.
News: Renault Trucks Tests HoloLens to Visualize Quality Control in Engine Assembly Operations
French manufacturer Renault Trucks is looking to the HoloLens to improve quality control processes with its engine assembly operations.
Apple AR: Apple Smartglasses in Progress, Ready for the Public by 2020, Report Says
Like gas on an open flame, rumors and whispers have flared up in recent months around hopes of augmented reality smartglasses from Apple. But among all the false leads and unsubstantiated chatter, we finally have a credible report that some sort of Apple AR smartglasses are actually in development.
News: Olympus Muscles in on Google Glass Territory with Enterprise AR Smartglasses
When it comes to augmented reality smartglasses, for now, it's still a mostly enterprise world, since the form and function of most are more acceptable on a job site versus your local cafe, and the still high price tags are far more palatable to major companies rather than individuals.
News: iPhone X's Most Technically Advanced Feature Might Just Be Animojis
Animoji, short for animated emoji, was a focal point of the iPhone X presentation at the Sept. 12 Apple event. The reactions were split, to be sure, as some considered the attention to this feature on a $1,000+ smartphone to be a bit, well ... too much. As goofy as Animojis may seem at first, the tech behind them is undeniably impressive. In fact, it's possibly the most technically advanced feature of the iPhone X.
News: Google & LG Have OLED Issues? Samsung Wants You to Know They Don't
It's not rare to see an advertisement in tech directly call out the competition. Whether it's the famous Mac vs. PC ads from back in the day or the Pixel burning the iPhone 7's lack of a headphone jack, rivalries in these commercials are certainly commonplace. Samsung's new ad campaign takes a more subtle approach to this "throwdown" advertising, but the message is still clear — Samsung wants you to know its AMOLED displays are better than Google's and LG's POLED.
News: Occipital Acquires Paracosm in a Bid to Transform Even the Largest Structures into Virtual 3D Objects
As interest in augmented and virtual reality continues to grow, so does the need to bring objects from the real world into virtual space. With that, there's also now an increased need for solutions that bypass the time-consuming process of producing handmade 3D models.
Market Reality: Perfect Corp. & EchoPixel Close Series A Rounds on Interactive Apps
Investors are ready to throw their money at augmented and virtual use cases that demonstrate a business purpose and a return on investment.
Android Security 101: How to Secure Your Communications & Messages
Due to the overnight success of smartphones, millions of people are connecting with others. Currently, over 15 million text messages are sent every minute worldwide. Most of this communication is happening in the open where any hacker can intercept and share in the discussion unbeknownst to the participants. However, we don't need to communicate insecurely.
News: You're About to See More AR Ads in Your Mobile Browser, Thanks to Vertebrae
Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.
Apple AR: Cambria & Markilux Match IKEA with ARKit Apps for Home Makeovers
IKEA won't be alone among ARKit apps for visualizing home décor and improvements when iOS 11 arrives next week.
Today's Top News: Unions Wise Up to Commercial Trucks
The AFL-CIO's Transportation Trades Division, which represents 32 unions in the US, has successfully lobbied for the removal of 10,000-lb. and heavier commercial trucks from provisions in bills expected to pass that could allow for millions of driverless vehicles on public roads and streets, Bloomberg News reported.
News: Faraday Has Little Luck Filling Empty Engineer Slots, Left with Gutted Driverless Program
Faraday Future's all-electric super sports car concept attracted a lot of attention at CES earlier this year, but now it is struggling to replace key driverless engineers and program directors who left the company amid its recent financial troubles.
Today's Top News: A Multibillion-Dollar Investment by Softbank Could Revive Uber's Uncertain Driverless Program
The status of Uber's driverless program remains a big unknown amid the company's recent woes, but a reported multibillion-dollar shot in the arm by Japanese tech giant Softbank could change all that.
Today's Top News: Self-Touted 'Tesla of the Seas' Seeks Early Lead by Launching Pilotless Ship in 2018
A Norwegian carrier's launch of a pilotless container ship next year could lead the way to a new era in sea transportation and shipping if successful.
Market Reality: Component Suppliers Succeed on Strength of Augmented Reality
Augmented and virtual reality continues to be a hot commodity among tech investors, with more than $800 million invested in AR/VR companies in the second quarter alone and global tech leaders like Samsung focusing their investment strategies on the emerging field.
News: This Group Is Backing Up SoundCloud Content in Case It Shuts Down
After laying off 40% of its staff this month to cut costs, SoundCloud appears to be struggling to stay afloat. While blog posts from the company have assured fans that the music platform is not in danger of shutting down, some people aren't so sure this is the truth. Internet Archive — a non-profit dedicated to preserving websites and services — announced today that they will be conducting a partial backup of SoundCloud to safeguard the site's content in case of closure.
News: Estee Lauder's Latest Project Uses AR to Find Your Perfect Lipstick
Lazy makeup enthusiasts, this new service is what you've been waiting for! Makeup giant Estee Lauder's latest project incorporates augmented reality to help customers test out their lipsticks without even getting out of bed. The company collaborated with Modiface — a group that creates AR services for the beauty industry — to produce a new Facebook Messenger chatbot that uses customers' cameras to let them virtually try on the brand's Pure Color Lipsticks.
Today's Top News: Audi Slaps Silicon Valley with the First Level 3 Debut
Forget Waymo, Uber, Tesla, and other other heavily mediatized driverless contenders — German premium carmaker Audi AG has become the first OEM to introduce a Level 3 car sold in retail channels.
News: Clay VR Has Gesture Recognition Using Just Your iPhone
If you don't know Clay, you're probably going to want to. According to their website, Clay VR's goal was to not only expose users to the world of AR/VR, but fully immerse them in it. Clay does this by allowing users to feel like they were touching the objects in virtual worlds in order to make the virtual worlds feel more natural and real.