With fears over the COVID-19 pandemic subsiding, live concerts are returning. And Doritos wants to send music fans to a few of them via an augmented reality promotion.
This week, Google showed off some wild new and innovative AR experiences that showcase the WebXR protocol for browser-based AR content, while 8th Wall applied its own web-based AR platform in service of Captain Morgan.
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This week, developer Niantic began rolling out a new feature called AR Mapping to Pokémon GO that has bigger implications on the realism of augmented reality in mobile gaming and beyond.
Late last year, Snapchat introduced Cameos, deep fake-ish stickers animated from your own selfies. Now, Cameos have evolved as a sticker option to use in photos and videos captured with the app's camera.
The Internet of Things (IoT) is changing everything in our homes and at work, from security systems and lighting fixtures to smartphones and speakers. An estimated 50 billion devices are now hooked up to IoT.
We're all feeling the impact of the economic recession underway due to the coronavirus. With millions of Americans filing for unemployment benefits, now more than ever should we focus on the best deal rather than the best model. And in no industry is that more evident than smartphones.
The worldwide health crisis around the coronavirus has gripped the live events industry, particularly in the tech sector, with the cancellations of Mobile World Congress, the Game Developers Conference, Facebook's F8, Google I/O and now South by Southwest.
While holographic Whitney Houston is hitting the road, a new mobile app is bringing volumetric captures of up and coming performers directly to the iPhones and iPads of fans.
March is looking to be an eventful month for Apple. Even with coronavirus throwing the tech industry into uncertainty, we still expect Apple to release the iPhone SE 2, the long-awaited follow up to the iPhone SE. Is it possible we'll also see iOS 13.4 fully released this month? We wouldn't be surprised if we do, seeing as Apple just released its fourth developer beta.
Despite the cancellation of Mobile World Congress and several high-profile companies pulling out of the upcoming Game Developers Conference, Magic Leap is pushing forward with hosting its own developer conference.
The coronavirus continues to disrupt the tech industry, including the augmented reality segment, with Apple and the iPhone the latest to feel the impact.
If you thought the news coming from China about the coronavirus might not affect your daily life in Europe and in the Americas, think again.
Some of the leading big tech companies are still working in the lab on actual products, but at least some of their leadership did have some thoughts to share on the future direction of the technology this week.
While the automotive industry is moving towards adopting AR displays in future models, BMW is already shifting into the next gear with its vision of the technology.
It's the holiday season, and the tech industry is giving consumers several AR products and apps as gift-giving options.
As demonstrated by holographic experiences for the Microsoft HoloLens and the Magic Leap One, volumetric video capture is a key component of enabling the more realistic augmented reality experiences of the future.
While Magic Leap World gets its share of fun apps for playing with Porgs, watching TV, and exploring the ocean's depths, developers are making a strong business case for the Magic Leap One as well.
Facebook had a pretty big week in terms of augmented reality, with much of its news coming from the Oculus 6 keynote presentation. But Mark Zuckerberg's social media company found other areas of impact outside of Oculus 6 as well.
Facebook and its Oculus subsidiary have been open about their intentions to bring AR wearables into the mainstream for some time now.
The longer it takes Apple, Snapchat, Facebook, and other tech giants to build their own version of augmented reality headsets and smartglasses, the longer runway of practical experience Microsoft gains with the HoloLens and its sequel. The latest example: AR cloning.
Sports technology company Form is testing the waters for augmented reality wearables with a product aimed at a very specific user group.
The recent industry whispers in augmented reality are mostly about Apple and its rumored fashion-friendly smartglasses, but one company isn't waiting for the iPhone heavyweight to enter the fray.
If online retail is war (and who says it isn't), then CGTrader is prepared to arm its allies with augmented reality ammunition.
With Microsoft taking direct aim at enterprises for its HoloLens 2 with a $3,500 price tag, one startup is betting that business will be willing to pony up for glasses-free 3D displays as well.
If you've been paying attention to the smartphone industry, you've certainly noticed a rise in dark mode lately. With most phones now sporting OLED panels, which use less power to display darker colors, users have been begging developers to include a dark theme in their apps. Lately, Google has been happy to oblige.
While augmented reality industry continues to grow, analog board games are also making a comeback. So, why not join the two together?
After announcing at Google I/O 2019 that augmented reality content would come to Search, Google revealed how it would make that happen with the latest round of updates to ARCore.
The year in augmented reality 2019 started with the kind of doom and gloom that usually signals the end of something. Driven in large part by the story we broke in January about the fall of Meta, along with similar flameouts by ODG and Blippar, the virtual shrapnel of AR ventures that took a wrong turn has already marred the landscape of 2019.
Months after Next Reality broke the story surrounding the financial troubles at Meta Company, there's a new update in the company's ongoing patent lawsuit.
Four months have passed since Mojo Vision emerged from stealth, and we are no closer to seeing exactly what its "invisible computing" technology looks like.
While painting in augmented reality is not a groundbreaking pursuit, the ability for Magic Leap One, iPhone and iPad, and Android users to collaborate remotely on virtual artwork would be.
While Google isn't ready to commit to a wide release of the AR walking navigation mode for Google Maps, the company has begun testing the feature with members of its Local Guides crowdsourcing community.
After years of waiting, Microsoft has finally updated its industry-leading augmented reality device, the HoloLens.
While augmented reality made more of a cameo appearance during Samsung's official grand unveiling of the Galaxy S10 line-up on Wednesday, it's the company's move into 5G connectivity that has huge implications for AR.
Move over, cosmetics companies. The athletic footwear industry wants to be able to give their customers the opportunity to try on products in augmented reality as well.
If you've blocked out your calendar to watch the NHL All-Star Game this weekend, then you might be excited to know that USA Today has given its readers the opportunity to meet Washington Capital's John Carlson in augmented reality.
The week of the annual Consumer Electronics Show is supposed to be filled with good news for the augmented reality industry as AR headset and smartglasses makers show off their new wares.
If waveguide display maker DigiLens has its way, enterprise businesses and consumers will soon be able to purchase smartglasses for less than $500 — as long as they can supply their own computing and battery power.
While Leap Motion has given makers a DIY solution for building their own augmented reality headset with Project North Star, a self-described "AR wonk" has taken the blueprints one step further by creating an untethered version.
