If you're following the classic Halloween playbook closely, you've already got a costume or three picked out, you've binged-watched your favorite horror movies, and you've likely visited a haunted house. But it's 2017, so how about trying something new, like a haunted house that's not actually there?
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
A Russian augmented reality startup wants the next frontier in real estate to be augmented reality estate.
Mobile apps themselves are not always the end product or service for generating revenue. More often, they are deployed as tactics within a larger marketing or public relations strategy.
According to Digi-Capital, investors poured $1.8 billion into augmented and virtual reality companies over the last 12 months, including $300 million in the third quarter. These investments are not made without a means to monetize products and services.
Anyone who knows me well is aware that I am a cyberpunk junkie. The conflict between lowlifes, corporations, and the government, flavored with dystopian future, high technology, transhumanism, artificial intelligence, and noir storytelling, just does something for me.
Back to the Future Part II missed wildly on many technological advances for the year 2015, such as flying cars and rehydration ovens. However, it connected on several predictions, such as video calling and biometric security, and it was in the ballpark (pun intended) on others, such as the Chicago Cubs winning the World Series.
The highly anticipated iPhone X is finally up for preorder, and it's been almost as exciting as we expected. With the dual cameras, bezel-less display, and high-tech facial recognition, there's almost nothing on the iPhone X that won't be liked. But around the same time as the iPhone X's announcement, another phone was revealed, and almost everyone seems to have forgotten about it. We didn't.
Now that the cutting-edge iPhone X is up for preorder, everyone is excited to see how the new device will compare to offerings from Apple's competitors. Namely the Galaxy Note 8, which is a beast of a phone in its own right.
As the fish farming industry struggles to become more environmentally friendly, it just gained another problem. Fish food loaded with antibiotic-resistant genes.
The staff at Next Reality News is legitimately excited about the prospects that Google's ARCore could bring not only to smartphones and tablets running Android, but also to Android-based hardware such as smartglasses.
While Meta Company has agreed to a settlement in its lawsuit against a former employee and his company, they find the tables have now turned on them in the form of patent infringement allegations from another entity.
This week, two companies looking to capitalize on the growing augmented reality industry, raised funding from starkly different sources.
Sports gaming company ePlay Digital, Inc. is looking to capitalize on the fall launch of iOS 11 and ARKit with an augmented reality fantasy sports app.
Augmented reality can be used to fascinate and entertain, but it can be applied in the workplace. While companies on the entertainment end received their votes of confidence via funding, two companies working with enterprises demonstrated their worth by teaming up to pursue customers.
All eyes will be on Tesla CEO and founder Elon Musk tonight to see if he is reveals details about the status of Tesla's challenged Autopilot at tonight's official Model 3 launch party.
Verto Studio 3D is a 3D modeling package that has been in the works for a while now by Michael Farrell, the owner of Verto Studio LLC. Farrell has been working toward bridging the gap between XR 3D modeling and what we have become accustomed to with desktop 3D modeling packages like 3D Studio Max, Maya, and Blender.
If it's not official by now, it really should be: if you're going to sell cosmetics, you need an augmented reality app. Of course, that's not all augmented reality is good for. It can be used to animate medical models and engage sports fans. Read on below…
Perhaps in tribute to the season premiere of Game of Thrones, Google Glass is demonstrating that what is dead may never die, as Alphabet's X (formerly Googlex) has revealed that the Enterprise Edition of the smart glasses are now available to businesses.
When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there are few "firsts" left to achieve in the marketplace. While L'Oreal jumps on the augmented reality bandwagon for cosmetics, Acura finds a new way to make augmented reality a spectacle in the automotive industry.
A few years ago, the Hilton hotel group unrolled the Digital Key, a feature of the Hilton Honors app that allows you to unlock your hotel room with your smartphone.
When Chan Mei Zhi Alcine chose her senior project, she thought outside the box by thinking inside the bottle. Along with a research team at her university, she found a way to combine health and enjoyment, while meeting a challenge not so definitively met before in alcoholic beverages. She and a research team at her university claim they've created the world's first probiotic sour beer.
China's Baidu, the Chinese equivalent of Google, live streamed a video yesterday of CEO Robin Li riding a self-drive vehicle along the streets and highways of Beijing.
Google quickly learned over five years ago electric vehicles (EVs) were the powertrain of choice for its then fledging driverless car program and the industry has since followed its lead.
Volvo Cars' claims it will offer Level 4 models by 2021 means the premium carmaker will likely have to finalize the driverless design to meet the aggressive timeline by next year at the latest.
Anchor has been called the audio equivalent of Snapchat. The app lets you record audio and broadcast it to whomever you follow. If you haven't heard of the app, get familiar with it because it has announced an easy way for you to record and publish podcasts from your smartphone.
New research reveals how E. coli bacteria construct elaborate and effective tunnels to pump unwanted molecules like antibiotics and other toxins out of cells. The discovery could help us better understand how antibiotic resistance occurs and give us a leg-up to beat them at their own game.
What would it be like to have clothing that killed microbes? Or paper that repelled pathogens? A research team from Rutgers University has developed a prototype out of metalized paper to zap the bad guys without being super expensive. Sound good? Read on.
Waymo claims in court documents filed yesterday in its lawsuit against Uber that ex-Uber CEO Travis Kalanick knew that former Google engineer Anthony Levandowski was in the possession of stolen documents while employed at the troubled ride-sharing firm.
It seems that mobile app developers are constantly coming up with new ideas to apply augmented reality, with Apple's ARKit promising to increase adoption in apps exponentially.
For $0.25 per transaction, PayPal will soon be allowing you to transfer money through their app that will get delivered within seconds rather than days.
A new Google Search update lets job-seekers streamline their search process. Searches like 'jobs near me' are now designed to show relevant opportunities from multiple sites.
Aspiring engineers, your challenge, should you choose to accept it, has been issued by Jaguar Land Rover.
Tesla has confirmed the EV carmaker has begun to upload videos from models equipped with its latest flavor of Autopilot, as Tesla seeks to "fleet source" data to help improve its cars' machine learning capabilities.
Much work needs to be done before laws and regulations no longer block driverless' rollout in the US, Rob Csongor, vice president and general manager of Nvidia's automotive division, said today during a US Senate committee hearing.
At this point, I'm ready to give Apple CEO Tim Cook a piece of my mind. The hype surrounding the iPhone 8 is crazy, and rumors are circulating constantly. So many different things have been said about its release date that no one can even keep track anymore. If Cook could throw us all a bone and give us a hint, it would quiet the speculation. Unfortunately, it doesn't look like that'll happen anytime soon, but — in the meantime — a new report allegedly has the inside scoop. Recent rumors surr...
The Cloud Security Alliance (CSA), a leading IT trade association, has published its first report on risks and recommendations for connected-vehicle security, ahead of when driverless cars are about to see volume production in the near future.
Augmented reality is quickly becoming a popular tool for marketing use cases, as demonstrated by new projects serving the automotive, entertainment, and tourism industries this past week.
The roll-out of T-Mobile's hotly anticipated 'Digits' service is now underway. For those unfamiliar with what could be the un-carrier's next killer app, 'Digits' is basically a combination of Google Voice and AT&T NumberSync. With it, T-Mobile customers can use their number across any phone, tablet, wearable, or PC. That means you can give out your phone number and answer the call on any device you like.
Toyota is testing blockchain and distributed ledger technology (BC/DL) for data sharing for driverless cars and other applications. This could eventually reassure buyers of its upcoming high-end cars by making sure their sensitive data is secure.
