News: Unity Bulks Up Advertising Capabilities with Responsive AR Ads
Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.
Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.
The augmented reality industry has an insatiable lust for 3D content, which makes an investment of $48 million into Matterport a no-brainer for investors.
On Tuesday, Blue Vision Labs, one of three Google-backed companies working on AR Cloud platforms, announced its acquisition by ride-sharing company Lyft.
One of the neatest tricks available in Google Lens, an app that can identify and interpret real world information, is the ability to copy text from the app's camera view and paste it into a digital document.
Facing mixed reviews for the Magic Leap One, Magic Leap has already returned to the lab to improve on the device's successor.
Despite the rise of music streaming, the experience of immersing oneself in the artwork and lyrics of old school albums is alive again, as sales of vinyl records and CDs have outpaced digital downloads for the first time since 2011. Now, the latest album from Amsterdam-based Necessary Explosion evolves this experience through augmented reality.
The spirit of Google's Tango augmented reality platform lives on at Vivo, a China-based company that has developed its own 3D sensor for mobile devices.
While 3D motion capture via iPhone X is coming soon from Unity, software maker Reallusion offers similar functionality to 3D model animation producers today.
A new set of APIs for Unity promise to make it easier for developers to publish apps that support both ARKit and ARCore.
Pixar's Incredibles 2 has entered the fray as the latest sequel in a summer of highly anticipated follow-up films and, like its peers, it also has an augmented reality experience to promote its presence in theaters.
Next to things like natural disasters and disease, the specter of war is one of the only things that threatens to derail the 21st century's long stretch of technological innovation. Now a new app is using augmented reality to remind us of that by focusing on those most impacted by war — children.
Who said brushing your teeth can't be fun? It certainly isn't Kolibree, a company that's introducing the world to the first augmented reality toothbrush for kids at this week's CES tech conference in Las Vegas.
IKEA can help customers determine if a couch fits in their living room, but who is going to help them figure out if their new SUV will fit in the garage?
Augmented and virtual reality motion tracking leader Leap Motion, Inc. announced that it has secured $50 million in Series C funding to fund expansion into new territories and industries.
Drive.ai (a startup founded by Stanford University graduates), Waymo, General Motors, and serial entrepreneur and author Vivek Wadhwa are featured in today's top news.
It seems nowadays there's no limit to what type of companies are looking to invest in augmented reality. Given both the positive outlook on the future of AR, and its reported benefits for efficiency in employees, this makes sense. Safran, an international corporation with three main sectors—aerospace, defense, and security—is one such company taking the plunge into incorporating AR in their business.
Augmented reality upstart DAQRI announced today that it has strengthened their in-house talent by recruiting renowned physicist Seamus Blackley and acquiring a team of 15 engineers and scientists from Heat Engine, LLC.
Merge VR, a company mostly known for its virtual reality experiences, is moving into and creating an augmented reality experience that combines an iPhone or Android smartphone, a set of goggles to put your phone in, and a box about the size of a Rubik's Cube which looks more akin to the Lament Configuration seen in the Hellraiser film series. When used in concert with the smartphone and goggles, the toy cube, called Holo Cube, becomes one of many AR experiences.
Earlier this week, a mysterious tweet appeared on the HTC Twitter account of a picture containing the letter "U" topped with a tiny "for" and the date "01.12.2017" at the bottom. It is a pretty solid teaser, but for a company that has had a solid year with their Vive virtual reality headset, and all of the other technological appendages they have, it seems a bit ominous for them.
In recent years, wave after wave of technological advancement has led us down roads that are beginning to look more and more like science fiction stories. In their efforts to bring us from science fiction to science fact, Microsoft Research showed us a new communication medium called Holoportation earlier this year—and now they have found a way to make this highly complex holographic system far more mobile.
Microsoft's HoloLens may the coolest new advancements in technology we've seen in quite some time, and anyone (with deep pockets) can buy one right now. But so far it's been an isolated platform where you experience mixed reality alone and others watch you air tap nothing but air. Developers are working to change that, and we're seeing the first examples crop up online already.
It's no surprise that the Microsoft Kinect can provide far better motion tracking than the HoloLens currently can on its own, but at least one developer didn't want to wait for the company's own eventual implementation. Kyle G, founder and CEO of Wavelength Studios, projected his movements using a Kinect into a holographic zombie.
Most popular virtual reality headsets, like the HTC Vive and Oculus Rift, require a tethered connection to the computer and that imposes some obvious restrictions on how much we can move in our space. We'd all prefer a simpler, untethered option, and Intel wants to provide just that.
You've likely seen some impressive art carved out of a bush or tree before that looked like it required a lot of work and skill to create. While that may have been the case in the past, software engineer Javier Davalos used the Microsoft HoloLens to turn a bush into a perfect topiarian sphere with no training whatsoever.
If not the future of computing in general, augmented, virtual, and mixed reality certainly will change the world of gaming. If you want to try your hand at shaping this evolved medium, the Unite Europe conference posted a talk that explains the first things you need to learn to develop holographic games.
Most virtual and mixed reality headsets offer unnatural controls, making you use awkward movements or physical devices to control the holographic elements in your direct view. This doesn't make a lot of sense because using your hands is more natural, so Manus developed a set of gloves that solves that problem entirely.
We started with a static page and evolved to dynamic screens, and making that 2D surface interactive was a relatively straightforward transition in design. But when you can put holographic objects literally anywhere in the room, the way you design apps, games, and experiences requires a different mode of thought entirely.
When eyesight deteriorates, either due to illness or advanced age, many people turn to audiobooks as an alternative to reading. With today's technology there is an abundance of services and devices one can use.
We're living through the technological revolution, and while devices like the iPhone 6 or Galaxy S5 have made life easier and more entertaining, it's possible that sometimes our smartphone usage can become uncomfortably excessive. In your own experience, think about how anxious and off you feel when you leave your phone at home—Cell Phone Separation Anxiety or Phantom Phone Vibrations shouldn't be a real thing that we deal with.
Update: August 1, 2014 Earlier today, President Obama signed into law the Unlocking Consumer Choice and Wireless Competition Act, making the act of unlocking your unsubsidized cell phone 100% legal.
You already know that 3D-printing technology is swiftly evolving—it's been used to print balloon animals, bikinis, and house keys, and there's even an affordable home version of the printer, as well as one you can 3D print.
They say that behind every joke is a half-truth. If that adage itself contains a grain of verity, the Daily Show's satirical Glass piece should raise a few eyebrows amongst the Glass Explorer community.
E3, or the Electronic Entertainment Expo, is the 20th annual trade show for video games and gaming tech. The event takes place on Tuesday, June 10th at the Los Angeles Convention Center, and you can watch a live stream of the event on Twitch.
Over the past decade, touch screens have changed the way we interact with our electronic devices. Gone are the days of clicking and pecking at keyboards, with these gestures replaced by swipes, taps, and long-presses on most of our newer devices. From the early years spent swapping out vaccuum tubes and reading light indicators, human interaction with computers has been constantly evolving. Can Qeexo's FingerSense usher in the next era in manual input?
When it comes to live wallpaper for your Android device, the choices are pretty much limitless. Anything from a planet's elliptical orbit around the sun to a school of fish swimming across your screen are just a click and a download away. With the advancement of smartphones, live wallpapers have greatly improved. What once used to be a bit of snow falling down the screen has now evolved into very complex animations, with some that are even susceptible to your interaction with them.
Whether it's because you're too startled from a sudden awakening or you're elbow-deep in cake batter, turning an alarm or timer off on your phone can be annoying. So why not simplify the process by eliminating the need to even touch your phone? With these free apps by Augmented Minds, you can turn off your timer or alarm with just a wave of your hand. That means no more fumbling in the dark for the right button, and more importantly, no more worrying about getting food on your iPhone.
Fingers are very useful for many things in life—but fingers get dirty. With most smartphone and tablets using touchscreen technology, our fingers have become our greatest technological asset. But if you want to keep your phone or tablet from looking like this: Then you can try some of these awesome and easy DIY styluses.
Since the days of Archytas, rocket propulsion has been the Holy Grail of aeronautics. Thanks to Galileo's inertia, Newton's laws of motion, and the "father of modern rocketry," Goddard, space is not a complete mystery anymore. Rocket-powered aircrafts have evolved from the first liquid fuel rocket in 1926, to the Soviet R-7 which launched Sputnik, to NASA's Saturn V that propelled Apollo 11 to the moon. Today, even billionaire tourists can enjoy space, like Microsoft's Charles Simonyi and Cir...
To shine light on the future of the relationship between humans and viruses, a team of researchers from the University of Oxford looked into the dim and distant past.
I've tried my hand in the past at defining Steampunk, but as anyone else who has made a similar attempt will tell you, there's a significant backlash from the community against working to create a real definition of what Steampunk is. That may sound ridiculous to some, but it's a very serious matter to others. With the recent announcement that TeslaCon 4 will be called the Congress of Steam, I think it's appropriate to talk about why all of this stuff is worth it. In this article, I'm going t...