French automaker Renault is tapping into the promotional machine for Solo: A Star Wars Movie by deploying an AR experience through Shazam that's triggered via synergistic advertising.
Taking photos that are actually printed and hung on a real wall, versus being shot and shared via a social wall, is a seemingly lost art, but PhotoBloom AR wants to change that with augmented reality.
Just weeks after being acquired by comedian turned producer Byron Allen for $300 million, The Weather Channel has tapped augmented reality studio The Future Group to integrate immersive augmented reality experiences into its broadcast content.
While Apple usually sets the precedent for its consumers to follow, the iPhone SE returned the company's iconic smartphone to a small form factor, one that had been ditched by the iPhone 6 and beyond. However, it appears Apple is finished with 4-inch phones for good, as the iPhone SE 2 looks to be even larger than last year's iPhone X.
It looks like Google's feud with Amazon won't end anytime soon. A war has been brewing ever since Amazon pulled Chromecast, Apple TV, and other competing devices from their store in 2015, but the latest exchange is a huge blow to people using Amazon Fire tablets and streaming TV sticks.
Scope AR has decided to take its live remote assistance enterprise application, Remote AR, further into the mobile augmented reality realm by harnessing the powers of Google's recently released ARCore.
While certainly faster than writing by hand, manually typing passages from a book or document can be slow and frustrating. But thanks to Google Assistant, this is no longer the case. Whether you need to quote text for an essay or need to win an online argument, all you need to do is point your phone's camera at the paper and tap a few times.
The Galaxy S9 is full of minor improvements and revisions that come together to make it a worthy upgrade over the Galaxy S8. One such improvement is facial recognition, which Samsung has fortified with machine learning and the inclusion of another sensor. The result of these efforts is called Intelligent Scan.
Before you read further, you may want to make sure you're wearing brown pants if you scare easily. Developer Abhishek Singh conjured an augmented reality experience that recreates the spine-tingling scene from The Ring where (spoiler alert) the ghost of Samara (or Sadako, from the original Ringu) emerges from the television.
Moviegoers who arrive at the theater early are no longer a captive audience for the ads, trivia, and miscellaneous content that precede the movie trailers than run before the feature presentation, as the ubiquity of the smartphone has become the preferred distraction for early birds at the theater.
Apple just released the third beta for iOS 11.3 on Tuesday, Feb. 20, which comes exactly two weeks after the release of iOS 11.3 beta 2 that brought battery health data and performance-throttling controls. At first glance, iOS 11.3 beta 3 seems to be mostly under-the-hood improvements, but we'll know more as we dive into it.
Mobile World Congress 2018 is here, and with it, Samsung has officially announced the highly anticipated Galaxy S9 and S9+. While we already knew much about the new phones, Samsung's presentation officially filled us in on what to expect from the S9's cameras, including dual aperture, two cameras, and super slo-mo.
Apple CEO Tim Cook's most recent tech prophecy is that "AR will change everything." And now, that includes Apple's own website.
Apple released the second beta for iOS 11.3 on Tuesday, Feb. 6. The update comes two weeks after the original announcement and release of the iOS 11.3 beta, which brought new Animoji, Messages on iCloud, and Apple Music Videos, among other features. One glaring omission was the promised battery health tool, but iOS 11.3 beta 2 just introduced it.
One of the more obvious benefits that vertical surface detection will bring to iPhone and iPad apps with the spring 1.5 update to Apple's ARKit platform is the ability to hang virtual artwork that rests realistically on walls.
Over the past few days, we've learned a lot about Samsung's upcoming Galaxy S9 and S9+ smartphones. In addition to a full list of hardware specs, we have complete renders direct from renowned leaker Evan Blass. Of course, Samsung always has a few surprises up their sleeve, and today, we have some new information about the facial unlock method arriving on the S8.
Longtime Next Reality readers may remember my Wish List for Microsoft early last year. It was a post in which I put my head together with a number of other community developers to create a list of features that would make Windows Mixed Reality and HoloLens better for developers. It would seem that one of the most sought-after features is finally here ... well, sort of.
If navigating a new city for a sporting event, such as the upcoming Super Bowl LII in Minneapolis, Minnesota, is a daunting task, then making your way through a foreign country to a series of venues may seem like an impossible mission.
While the mainstream consumer market waits for cool augmented glasses to arrive from Magic Leap, or maybe even Snap Inc. (Spectacles 2.0??), AR headset maker DAQRI and its business customers are finding new, money-saving and time-saving use cases for the technology today.
Digital imaging company OmniVision Technologies and the Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) entered the CES fray this week with a new reference design for an augmented reality headset capable of 60 degrees field of view (FoV).
BlackBerry's focus on secure software and their new partnership with manufacturer TCL are two of the biggest factors in their recent resurgence. Last year, the company announced two new devices — the KEYone and the BlackBerry Motion. The KEYone has been available for a while, but after months of waiting, BlackBerry announced the Motion will hit US shores in a few days.
Not many smartphones are announced at CES these days — instead, you'll mostly see other types of electronics like Energeous's WattUp and Li-Fi. However, ASUS decided to share some good news for their US customers, and it comes in the form of a new phone with some interesting specs and a budget-friendly price tag.
Samsung's Galaxy S8 and S8+ are excellent smartphones that wowed critics and consumers alike. So, it's only natural that Samsung's followup, the Galaxy S9 and S9+, would garner significant anticipation. While we don't know everything about these devices quite yet, we do have guesses to some key points of interest, including when the device will be announced and even released.
Rabbit ears and dog noses are fun and all, but Kay Jewelers is here to class up Snapchat.
Snapchat has broken new ground in its augmented reality advertising efforts, as BMW has opted to show off its new X2 model in AR with the Augmented Trial Lens.
A Brooklyn-based startup has launched a glasses-free holographic display for less than the cost of an iPhone 8 Plus.
Exotic sports cars are the province of the ridiculously wealthy but, thanks to augmented reality, you can now get closer than ever to a Bugatti Chiron.
If you own a Pixel or Nexus device, Project Fi is a great alternative for cellular service outside of the four major US carriers. Project Fi is a Google-managed MVNO, providing service primarily through the T-Mobile and Sprint networks. One of the biggest mysteries on Fi is which network you're connected to at any given time, but there's a simple solution.
It's not rare to see an advertisement in tech directly call out the competition. Whether it's the famous Mac vs. PC ads from back in the day or the Pixel burning the iPhone 7's lack of a headphone jack, rivalries in these commercials are certainly commonplace. Samsung's new ad campaign takes a more subtle approach to this "throwdown" advertising, but the message is still clear — Samsung wants you to know its AMOLED displays are better than Google's and LG's POLED.
As the level of data being generated grows exponentially, past the Information Age and into the coming Hyper-Information Age of immersive computing — as resistant as many of us are to the idea — personal data security is becoming a necessary consideration in our everyday lives. Recognizing this, Mastercard, Qualcomm, and Osterhout Design Group have teamed up to show what secure shopping could look like in the very near future with iris authentication.
At the Augmented World Expo Europe press conference in Munich today, RE'FLEKT will unveil the addition of remote video calling to their RE'FLEKT One enterprise augmented reality platform, in addition to ARKit and ARCore apps that demonstrate the platform's capabilities.
Augmented reality headset maker DAQRI today named chief product officer Roy Ashok as the company's new chief executive officer to accelerate the company's growth.
IKEA won't be alone among ARKit apps for visualizing home décor and improvements when iOS 11 arrives next week.
When Apple introduced ARKit earlier this year, they trotted out IKEA as one of the companies it was working with to build an augmented reality app that lets customers see furniture as it would appear in their home.
Every year, football fans get excited about the next crop of blue chip prospects joining their teams, from five-star high school recruits graduating to college to first-round rookies drafted into the NFL.
The standing desk movement has gained momentum over the past few years as research has pointed to the detrimental health effects of sitting at a desk all day.
A Jedi does not seek adventure or excitement, but Star Wars fans can seek Jedi with the Find the Force augmented reality scavenger hunt promoting the launch of merchandise for Star Wars: The Last Jedi.
Smartglass maker ThirdEye Gen, Inc. has introduced an augmented reality solution for enterprises that includes their X1 Smartglass and a suite of software applications that enable completely hands-free computing.
Mixed reality developer Arvizio has updated its MR Studio software suite to integrate processing of 3D light detection and ranging (LiDAR) point clouds.
Is there anything Amazon doesn't do? Whether it's video streaming, creating a brick-and-mortar bookstore, or even purchasing Whole Foods, you name it, and Amazon's probably doing it — well.
