News: Miller Lite & Trigger Global Turn St. Patrick's Day into an Augmented Reality Celebration
Every year, fans of Irish culture, as well as those looking to celebrate their own culture, come together on St. Patrick's Day, March 17.
Every year, fans of Irish culture, as well as those looking to celebrate their own culture, come together on St. Patrick's Day, March 17.
The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee.
In the past few years, augmented reality software maker 8th Wall has worked to build its platform into a cross-platform augmented reality toolkit for mobile apps, as well as web-based AR experiences.
Augmented reality is becoming a slam dunk for sports entertainment, as leagues, their teams, and their broadcast partners have been quick to adopt AR.
Venom, the latest in a long list of comic book characters to headline its own movie, is known by comic book fans by his catchphrase, "We are Venom."
Fans attending the US Open Tennis Championships in Queens, New York, which kicks off on Monday, will have the opportunity to meet tennis star Venus Williams in an augmented reality game sponsored by American Express.
To promote Battle of Azeroth, the latest expansion for the World of Warcraft franchise, Blizzard Entertainment has conjured a Shoppable AR Lens that is now available in Snapchat's app carousel.
Less than a week after debuting its AR Cloud platform in public with a multi-user installation of more than 100 participants, Ubiquity6 announced on Tuesday that it has closed a Series B round of funding totaling $27 million.
Snapchat is enjoying a high field goal percentage when it comes to securing movie studio business with its sponsored augmented reality experiences, the latest coming through the basketball movie Uncle Drew.
Pixar's Incredibles 2 has entered the fray as the latest sequel in a summer of highly anticipated follow-up films and, like its peers, it also has an augmented reality experience to promote its presence in theaters.
On Tuesday, NBA Commissioner Adam Silver joined Magic Leap CEO Rony Abovitz on stage to unveil a partnership between the two companies.
To create a destination for coffee connoisseurs, Starbucks has ordered up a venti cup of augmented reality to make the visit more interactive.
HoloLens developer Arvizio has expanded its collaboration suite of tools for enterprises with a device that can stream and record mixed reality experiences in high-definition for local and remote audiences.
Beginning in November, National Football League (NFL) fans visiting New York's Times Square can come as close as any civilian can to stepping onto a professional football field. All for less than the price of a pair of cleats.
Have a boring, outdated blazer or jacket in your closet? This tutorial gives you some great ideas on how to turn a boring white linen blazer into something a little more stylish and trendy. You will need a sewing machine for most of these ideas.
Traditionally, cutting the umbilical cord is done by the new father - and while many dads to be might be excited by the opportunity, it can also be a little scary. This video will hopefully assuage your fears and show you the right way to cut the cord.
Summer is in full swing, but after a few weeks hitting the beach every day, grabbing a bite to eat at Mike's Surf and Turf, and then catching up on "Twilight: Eclipse" in the sand can get, well, pretty redundant.
Google Voice is the newest release from the experts at Google. Google Voice is a low-cost Internet phone service that redirects calls to your home phone and works over your WiFi connection. This service is very exciting and useful for those that are looking to save some money on long distance. Google Voice was in limited use for a while and is now available to everyone, so check out this clip and learn how to use it!
Eating fruit doesn't have to be a chore! Make fruit exciting (and, well, taste better) by adding chocolate to the mix! We all love our fondue, but the recipe presented in this video by Seventeen Magazine makes a few swatches to make the chocolate-dipped fruits more healthy.
Getting your period is an exciting milestone, but it can also be kind of scary. Don’t freak out—here’s what you need to know. Learn how to deal with getting your period for the first time. You will need basic knowledge of the female body, some thin maxi pads, pantiliners, or tampons, and an extra pair of underwear.
We've all seen the popcorn cell phone video. Now, we have the exclusive inside into how those videos were created. A microwave magnetron is strapped covertly to the bottom of the table. Then the prank is ready. Gather the phones and wait for the exciting reactions.
With many office workers in the US being asked to work from home if their job allows, Magic Leap's customary updates for the Lumin OS and Lumin SDK brings some help to keep distributed workforces connected.
Just days ago, Georgio Armani canceled his live show in Milan and opted to stream it instead due to coronavirus concerns. Now, at the start of Paris Fashion Week — shadowed by similar worries — Burberry has launched an augmented reality tool that lets you view the latest high fashion from the comfort of your home.
The Oscars are just a couple of days away when Hollywood will celebrate the best crop of films from 2019 in the US and internationally.
The cosmetics brands are among the earliest adopters of augmented reality, using virtual try-on tools to preview shades of makeup before buying.
One of the coolest things about Android is the massive development community behind it. These developers keep on cooking up new things even after official support has stopped for an older device. It breathes new life into somewhat forgotten devices, which is always great news. With Android 10 out, it's time to see what phones will get the custom ROM treatment.
There's nothing quite as exciting in the beta testing world as a new update. Battling overloaded servers to download the latest update as fast as possible, just to scour through the new OS looking for the biggest features to the smallest changes. It was only Thursday that Apple seeded iOS 13.2 developer beta 2, so count us surprised that we get to experience today's release of developer beta 3 so soon.
While Snapchat augmented reality often embraces pop stars like Drake and Ariana Grande, a couple of bands from the louder side of the music industry have found a home with Facebook.
In the last few years, the HoloLens has become a popular tool for use in medical procedures and training. But recently, the Magic Leap One has gained momentum in the space as well when it comes to medical use cases.
Google is going all in with Childish Gambino as its musical champion for augmented reality, as the duo has now dropped its second AR collaboration of the year.
Developers, get excited. The new iOS 12.3 dev beta 3 just dropped. While this beta doesn't introduce any major features or changes, it means Apple is continuing to address unseen bugs and potential vulnerabilities from the previous versions.
It may take practice to get to Carnegie Hall, but a new mobile app gives the average iPhone or iPad owner the experience of walking on stage with a live orchestra.
The Game of Thrones premiere is fast approaching, and along with it, Magic Leap has begun to unveil some of the fan-centric swag associated with its immersive experience based on the hit TV series.
In recent months, the Magic Leap One has frequently tied promotions to groundbreaking entertainment properties, but the latest may be the startup's biggest coup yet.
Now that Lego Movie 2, a film about an imaginary world made of plastic bricks existing parallel to the real world, is in theaters, it's the perfect time to shop for Lego apparel at a store modeled after that world.
Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.
Location-based gaming pioneer Niantic has been preparing its flavor of AR cloud, the Niantic Real World Platform, to bring more realistic and interactive augmented reality experiences to mobile apps. And now the company is looking for a few good developers to help execute its vision on the platform.
Augmented reality content makers often position the technology as a new storytelling medium. And who loves stories more than children?
On Tuesday, Blue Vision Labs, one of three Google-backed companies working on AR Cloud platforms, announced its acquisition by ride-sharing company Lyft.
If you own a Google Pixel, you'll soon have augmented reality versions of Iron Man, the Incredible Hulk, and Childish Gambino on your camera.