On Friday, at IFA 2018 in Berlin, Samsung invited attendees into the residence of Family Guy's Griffin family to learn all about its "smart home" products via augmented reality.
While numerous examples exist of hospitals deploying the HoloLens to assist doctors, surgeons, medical professionals, and students while treating patients, California's Lucile Packard Children's Hospital Stanford is actually using the augmented reality headset to improve the patient's experience.
The display is one of the most critical components in augmented reality hardware, and on Tuesday, one of the companies making that component, Avegant Corp., closed a funding round of $12 million to support development of next-generation AR displays.
Despite the rise of music streaming, the experience of immersing oneself in the artwork and lyrics of old school albums is alive again, as sales of vinyl records and CDs have outpaced digital downloads for the first time since 2011. Now, the latest album from Amsterdam-based Necessary Explosion evolves this experience through augmented reality.
If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism.
Another massive piece of the mysterious augmented reality puzzle known as Magic Leap fell into place on Wednesday as AT&T announced that it will be the exclusive launch carrier for the device.
The company behind Japan's beloved Gozilla, Japan's Toho Studios, has for years tried to give fans the sense of what a giant, nuclear-powered lizard invading Tokyo might feel like. Until now, those attempts have been limited to the movie theater, but now, with the help of the Microsoft HoloLens, Godzilla is finally getting its chance to invade the actual city, with terrified fans looking on from a safe distance.
When it comes to augmented reality apps, visually immersive experiences are plentiful, but audio experiences are somewhat underrepresented. A new app for iPhones and iPads seeks to shift the AR paradigm toward the latter.
It's not an official app, but for fans of Rick and Morty, it's a welcome piece of the series' universe until the recently renewed animated show returns to Adult Swim.
In the arms race between ARKit and ARCore, Google scored a big win with the announcement of its Cloud Anchors shared AR experiences platform at Google I/O on Tuesday.
The crime procedural show is the perhaps the most direct path to the average TV viewer's heart. Could the same hold true for augmented reality games?
During Snap Inc.'s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other advertising products.
On Tuesday, on the one-year anniversary of the announcement of its AR Camera platform, Facebook founder and CEO Mark Zuckerburg revealed at the company's F8 developers conference that the platform will be extended to the company's Instagram and Messenger apps.
In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.
The annual Coachella Valley Music and Arts Festival is one of those events that everyone talks about, so an augmented reality experience in the festival's mobile app and from one of its headlining acts, Eminem, basically means the technology is officially cool.
French automaker Renault is tapping into the promotional machine for Solo: A Star Wars Movie by deploying an AR experience through Shazam that's triggered via synergistic advertising.
Why would Magic Leap, a company preparing to launch its first augmented reality headset this year, need a developer for iPhone and iPad apps? It's not as crazy as it sounds.
The NCAA College Basketball Tournament, colloquially known as March Madness, is arguably the most exciting postseason format in US sports, and the team behind Thyng want to take advantage of the annual event with AR content.
Next to things like natural disasters and disease, the specter of war is one of the only things that threatens to derail the 21st century's long stretch of technological innovation. Now a new app is using augmented reality to remind us of that by focusing on those most impacted by war — children.
Augmented reality software maker 8th Wall has closed a Series A funding round of $8 million in capital to feed the growth of its development platform.
After devoting a number of resources toward developing VR content to modernize the delivery of its news content in recent years, The New York Times is expanding its capabilities to include augmented reality as well, a mission outlined in a manifesto published on Thursday.
Soon, Pokémon GO allies attacking a raid boss at a gym will be able to do so together in augmented reality.
While the Minnesota Vikings have a realistic chance to become the first team to play in a Super Bowl on their home field, there will still be fans attending Super Bowl LII who will be in unfamiliar surroundings.
Samsung's Galaxy S8 and S8+ are excellent smartphones that wowed critics and consumers alike. So, it's only natural that Samsung's followup, the Galaxy S9 and S9+, would garner significant anticipation. While we don't know everything about these devices quite yet, we do have guesses to some key points of interest, including when the device will be announced and even released.
Investors are ready to throw their money at augmented and virtual use cases that demonstrate a business purpose and a return on investment.
Augmented reality software provider Ubimax unveiled their graphical authoring and publishing tool for their Frontline enterprise platform to attendees at Augmented World Expo Europe today.
While ARKit and ARCore are poised to bring AR experiences to millions of mobile devices, one company is poised to anchor those experiences anywhere in the world with just a set of geographic coordinates.
Niantic has gotten themselves into a bit of a mess regarding their hit game Pokémon GO recently. The company hosted a fan fest in Chicago earlier this month that ended up being a complete disaster.
We continue to field stories underscoring the strong trends of Investment in augmented reality in various sectors. This week, one company strengthens their offerings to the enterprise sector, while two other companies capitalize on the promise presented by augmented reality to consumers – specifically, in gaming.
If you're someone who loves to read, you've probably read a book that made you want to hop into the story and live in the world that wasn't your own. Reading has a way of letting us escape into other worlds and experience things that we normally wouldn't be able to. Augmented reality is similar in that way. Which is why it makes sense that the two would be combined to create an incredible, immersive new way of reading.
Demand for Tesla's driverless features as well as its ultra-long battery ranges and a reputation for offering the best-in-class electric car driving experience helped Tesla see a 32% surge in its value as a brand, topping out at $5.9 billion in the BrandZ Top 100 Most Valuable Global Brands study, released June 5.
Mobile augmented reality developer Blippar has escalated the augmented reality advertising arms race, introducing a new rich media ad format that enables augmented reality experiences without a dedicated app.
Coming up at the end of May is the world's largest conference and expo dedicated to all things augmented and virtual reality, the Augmented World Expo, more commonly known just as AWE. And this year, a few of us from NextReality are going to be there.
In December of last year, UK-based Zappar successfully raise $84,356 for their ZapBox mixed reality headset—over $50,000 more than their goal. Well, they just blew that sum out of the water when they announced this morning that they've closed a Series A round of funding with $3.75 million.
Today, December 7, it was officially announced that Magic Leap has found their replacement for the recently departed Brian Wallace. Magic Leap CEO Rony Abovitz has tapped Brenda Freeman, former EVP and Chief Marketing Officer of National Geographic Channel, as their new Chief Marketing Officer.
Most popular virtual reality headsets, like the HTC Vive and Oculus Rift, require a tethered connection to the computer and that imposes some obvious restrictions on how much we can move in our space. We'd all prefer a simpler, untethered option, and Intel wants to provide just that.
Our brains do a magnificent amount of work to process visual stimuli, but they aren't difficult to fool. Optical illusions can trick our minds into believing what we're seeing is real, even if it's not—and virtual and mixed reality technologies take advantage of this little loophole in our brain to help us accept the unreal.
HoloTube, a new unofficial YouTube app for the Microsoft HoloLens, brings a whole bunch of new content to the mixed reality headset. While it's nice to have, the experience feels focused on quantity, not quality. HoloTube has a simple interface most people will recognize. You get a page of video categories, and as you drill down through each option you're presented with videos to watch. You can view regular, flat videos on the wall (or wherever you like)—which has its merits.
Although mowing is key to keeping your lawn healthy and good looking, it isn't anything worth jumping up and down for when it comes time to doing it. As it turned out, the first time I mowed my lawn wasn't nearly as fun or exciting as Hank Hill made it out to be. Maybe it was the beer.
Ok, who isn't excited by the engagement of Kate Middleton to Prince William? It's no surprise that her looks and style are taking the world by storm. In this video, you'll learn to achieve the soft, wearable makeup look she favors - perfect for everyday wear.
