Apple's annual iPhone launch is set for Sept. 10 and iOS 13 is expected to be released soon thereafter, but it appears that the likelihood of a "one more thing" reveal just got a big boost.
Now that some of the best-known beauty brands are leveraging augmented reality to market and sell products, the rest of the market is beginning to catch up — fast. The latest competitor to add AR to its arsenal is direct sales makeup company Younique.
In the last few years, the HoloLens has become a popular tool for use in medical procedures and training. But recently, the Magic Leap One has gained momentum in the space as well when it comes to medical use cases.
The research team from Nvidia is returning to SIGGRAPH, an annual hotbed of innovation, with two new advancements in augmented reality displays.
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
You already know that the best place to learn about the cutting edge of augmented reality is Next Reality, but the best event to meet the people and companies pushing the space forward is the annual Augmented Reality Expo (AWE), and we're giving away free tickets!
While painting in augmented reality is not a groundbreaking pursuit, the ability for Magic Leap One, iPhone and iPad, and Android users to collaborate remotely on virtual artwork would be.
Now that Lego Movie 2, a film about an imaginary world made of plastic bricks existing parallel to the real world, is in theaters, it's the perfect time to shop for Lego apparel at a store modeled after that world.
Good news for beta testers — Apple released iOS 12.1 beta 4 to public testers Monday, Oct. 15. The update comes just hours after the company seeded beta 4 to developers and only six days after all beta user received iOS 12.1 beta 3.
Less than three weeks after Rovio Entertainment announced the game, the augmented reality adaptation of Angry Birds is now available for the Magic Leap One.
While numerous examples exist of hospitals deploying the HoloLens to assist doctors, surgeons, medical professionals, and students while treating patients, California's Lucile Packard Children's Hospital Stanford is actually using the augmented reality headset to improve the patient's experience.
Snapchat users are used to raising their eyebrows or opening their mouths to activate augmented reality face effects. Now, they get to use their voices as well.
The price tag for the Microsoft HoloLens might be out of range for the average consumer's budget, but for enterprises, like BAE Systems, adopting the AR headset is yielding a return on the investment. And for those with even slimmer wallets, Best Buy just made the Lenovo Mirage, part of the Star Wars: Jedi Challenges package, more affordable.
In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.
The cosmetics industry faced a rude awakening on Friday as beauty behemoth L'Oréal gobbled up ModiFace, one of the leading providers of augmented reality technology to the cosmetics industry (price details for the acquisition were not disclosed).
All the cash Magic Leap is amassing is probably going a long way toward hardware development and manufacturing, but it's also becoming increasingly clear that a large portion of that cash will be devoted to content. The latest proof is a new partnership between Magic Leap and the UK's Royal Shakespeare Company (RSC).
Researchers have developed a new method that harnesses the power of augmented reality to detect a patient's heart rate using a Microsoft HoloLens and computer vision.
Speakers have been an integral part of smartphones since the beginning. Razer's concept Project Linda even uses the speakers from the Razer Phone to power the faux laptop's audio system. But what if Google's next Pixel phone didn't even have speakers? What if it didn't need them in the first place?
To create a destination for coffee connoisseurs, Starbucks has ordered up a venti cup of augmented reality to make the visit more interactive.
If you own a Porsche, there's a good chance you're interested in two things: speed and quality. Porsche Cars North America wants to extend that experience from the driver's seat to the service center.
After announcing another massive round of funding to the tune of $502 million, Magic Leap is adding another powerful weapon to its creative arsenal: John Gaeta, the man who helped develop the iconic Bullet Time effect for The Matrix series of films.
As more companies begin adopting augmented reality in the workplace, providers like Vuzix reap the benefits.
When people work out, they want to get the absolute most out of their routine. Going on a run is great exercise, but finding an optimal route that works best for you can be difficult. Luckily, Apple's ARKit has the capability to make it much easier to get the most out of your workout.
With autonomous technology being developed so quickly, auto companies have begun working on the next step in driverless development, passenger safety. German automotive supplier ZF has begun giving this some thought and has come up with a new kind of airbag, one that could define safety features in autonomous vehicles.
Single and living in NYC? Forget bars, the female-empowered dating app, Bumble, has just opened a place where you can meet up with your online lovers.
Earlier this month, Edgybees was the first game developer out of the gate with an augmented reality racing game for DJI drones called Drone Prix AR. Now, as the month closes, they are crossing the finish line with the first gaming app for Epson Moverio BT-300 Drone Edition smartglasses.
Waymo has done a lot of things over the course of their driverless journey, but their solution to little birdies pooping all over a self-driving car's LiDAR system is definitely our favorite.
Volvo is joining the autonomous vehicle race. In a video released Tuesday, the company showed off its concept for a driverless garbage truck, adding themselves to a growing list of manufacturers pledging to work in the self-driving field.
Google Assistant will be getting an AI makeover with the addition of Google Lens. This new feature is basically a set of vision-based computing capabilities within the Assistant.
There have been a number of rumors about the iPhone 8 over the past couple of months, but the latest speculation about the device's dual FaceTime camera, that could take 3D selfies, has definitely grabbed our attention.
The race for the future of the automative world has never been tighter, with reports earlier this week that Tesla is now almost as valuable as Ford. The neck-in-neck companies are focused on the same next big step for automobiles: the driverless car.
At Adobe Summit 2017 this week, Adobe announced they are looking to occupy a new space in the market by combining their analytic capabilities with augmented reality. Teaming up with Microsoft, the company has combined Adobe Sensei software with the HoloLens, reports GeekWire. Together, the tech and software create a new tool for retailers to track their consumers' habits.
This year's SXSW festival had a plethora of news and discussion about autonomous cars, but perhaps none was more exciting than the NIO EP9. The car was first shown off in November in London when it ran the Nürburgring Nordschleife track in record time.
Independent game developer PlayFusion announced today a partnership with NEXON Korea Corporation, resulting in a Series A preferred share round to fund development of their entertainment platform. PlayFusion's platform applies augmented reality, Internet of Things (IoT), and audio recognition to Lightseekers, an original property that combines mobile gaming with smart action figures, trading card games, and other media.
Earlier today, Alphabet announced that the Self-Driving Car Project has officially graduated from their innovation factory (X) and will now operate as an independent company called Waymo.
Lightning is scary and powerful, yet when harnessed correctly, it can become a beautiful pattern for hand-crafted wooden furniture. Muchd like Zeus in ancient mythology, Canadian Woodworks is harnessing the power and beauty of lightning, but they're doing it for aesthetic purposes.
If we learned anything from Mulan, it's that "the flower that blooms in adversity is the most rare and beautiful of them all." Well, these have been a trying couple of weeks in the US, hence the need for a blooming marshmallow flower.
Android device manufacturers may see the new Pixel "Phone By Google" devices as just another competitor, one that likely won't upset their entry-level margins. But that would be a mistake. Pixel is Google's call to action. With Google now offering as near to perfect an Android experience as we've had so far, OEMs that want to keep selling smartphones in a world flooded with them will need to start working for the privilege.
We've got Google Maps to help us out when we need to navigate outdoors, but Google can only map out so many indoor locations without getting creepy. And that's where Stimulant comes in. This "innovation studio" built a HoloLens app that lets you map out an area, define locations, and use the headset to get instant directions to any defined location.
Microsoft's enjoyed being the only mixed reality headset on the block for a little while, but the Meta 2 intends to join the party very soon. According to UploadVR, in a couple of weeks they'll begin shipping alpha versions of their headset with improved hand tracking.
