According to Alex Kipman, HoloLens inventor and futurist at Microsoft, the smartphone is already obsolete. In an interview with Bloomberg, Kipman boldly stated that the HoloLens will eventually replace the smartphone and drive society right into a new augmented normal.
The ride-sharing company Lyft has managed to secure $500 million in funding, which will certainly help its ongoing competition with Uber. According to recent reports, the cab firm is currently valued somewhere between $6.9 billion and $7.5 billion, but this still pales in comparison to Uber's estimated $70 billion valuation.
Baidu's self-driving car unit has had a tough week. Today, the company's leading artificial intelligence (AI) expert, Andrew Ng, announced in an optimistic blog post that he would be leaving the Chinese search engine company to pursue AI research on his own.
Mashed potatoes are a reliably tasty side dish, but they can definitely get a little boring sometimes. So if you're looking for that extra 'oomph' that goes beyond the classic butter and salt seasoning, try infusing your next batch with the flavor of baked potato skins.
Sushirrito offers burrito-sized sushi rolls that are on the cusp of becoming the trendiest handheld snack to hit the foodie world. According to its website, Peter Yen created the Sushirrito brand, trademarked it in 2008, and opened his first restaurant in 2011 in the Bay Area with Ty Mahler, executive chef.
Editor's Note: The claims by Vani Hari which were originally detailed in the article below about azodicarbonamide were unscientific in nature. This article has been updated to reflect that and provide more scientific context on the issue.
Working from home is going to be a reality for more people than ever. With Twitter CEO Jack Dorsey announcing that his employees will be working remotely for an extended period of time (and even permanently, in some cases), the workforce is rapidly changing. More companies are certain to follow suit.
While the big names in augmented reality demonstrated the breadth of opportunities in the industry's landscape this week, one new startup showed off what is possible further in the future.
Investment in augmented reality remained robust in 2019. For the third consecutive year, we looked back on the biggest funding deals in the AR industry this week, and a familiar name came out on top.
They say it is always darkest before the dawn. If that's the case, then perhaps there's a light ahead for Magic Leap after more unfavorable news in the form of executive departures.
The week in AR business news started out with a bang with two bombshell reports that cast a shadow on the AR industry as a whole.
Over the past year, Magic Leap has teased its cross-platform vision of the AR cloud, which it dubs the Magicverse. While the company shared a timeline for its debut next year, it also served up new developer tools for the present.
During the recent Augmented World Expo (AWE), we had a chance to try out the Lenovo ThinkReality A6 AR headset. Unfortunately, the experience was all downhill from there.
As much funding as Magic Leap has secured, another round of funding will still catch headlines. However, the latest funding solidifies the company's strategy for succeeding in the consumer segment of AR.
In recent months, the Magic Leap One has frequently tied promotions to groundbreaking entertainment properties, but the latest may be the startup's biggest coup yet.
This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king.
The saga of augmented reality startup Meta appeared to be at end, but there are new developments unfolding in real time that may either sink Meta deeper into trouble, or provide a tenuous lifeline for the beleaguered augmented reality company.
The augmented reality industry has a bright future built on innovation and growth, but that doesn't mean we can't look back at the close of the year to see what the industry has accomplished from a business perspective.
Investors continue to bet on augmented reality, both for short-term returns and long-term plays. This week, Niantic reportedly picked up another round of funding from Samsung and others, based on the success of PokémonGO and the prospects for future revenue. Likewise, investors see value in WaveOptics, whose waveguide displays could make consumer smaller AR smartglasses possible within the next year.
The recent announcement of a $480 million US Army contract awarded to Microsoft over Magic Leap for supplying 100,000 augmented reality headsets shows just a how lucrative the enterprise (and government) sector can be for AR.
Sony Pictures has tapped the powers of augmented reality as provided by startup 8th Wall & the Amazon Sumerian development platform to help it promote the latest motion picture manifestation of Spider-Man.
Now that the Magic Leap One is out in the real world, the mystery behind the company lies not in whether it will actually ship a product, but when it will ship a consumer product. Or, does CEO Rony Abovitz steer the company in a different direction first?
Cited by many listed on this year's NR30 list as the most important event in the last 12 months, last year's release of ARKit catapulted Apple CEO Tim Cook to the top of Next Reality's rankings. This week, we dug deeper by explaining why he's at the top of the list of NR30 Mobile AR leaders.
Now that the augmented reality cat is out of the bag, Magic Leap is beginning to open up a bit more about how of some of its work came together in the years and months leading up to the Magic Leap One's release earlier this month. On Wednesday, the company unveiled a behind the scenes video of how the ethereal music-meets-AR app Tónandi was produced in collaboration with Icelandic music group Sigur Rós.
Magic Leap's recent flurry of patent applications prompted us to look around for any trademark movements from the company, and it turns out that the Florida-based company has been quite busy.
There was a time when building a website required coding knowledge. Eventually, software came along that made the process easier, and then services like Squarespace made it dead simple for even a technical novice to design a website.
If you're like me, then you're rarely just watching TV. You're probably also simultaneously following reactions on Twitter during a live airing of The Walking Dead. Or perhaps you're checking your fantasy football scores while a real game is in progress. Or you might just have the TV on in the background while you're writing an article about a new augmented reality app.
As the level of data being generated grows exponentially, past the Information Age and into the coming Hyper-Information Age of immersive computing — as resistant as many of us are to the idea — personal data security is becoming a necessary consideration in our everyday lives. Recognizing this, Mastercard, Qualcomm, and Osterhout Design Group have teamed up to show what secure shopping could look like in the very near future with iris authentication.
Ford's appointment of Jim Hackett as its new president and CEO reflects how the company is largely pinning its long-term survival hopes on its driverless business. Following his previous role as head of Ford's Smart Mobility division, which overseas Ford's autonomous driving activity, Hackett will help the company take a more self-driving direction as a whole.
This week's Market Reality covers a variety of business news from acquisitions and partnerships to competitive and technology assessments to quarterly financial results.
In a disturbing turn of events, Uber has been tracking oblivious iPhone users even after they removed the application from their phone. Two years ago, the situation escalated to such an extent that CEO Travis Kalanick earned a slap on the wrist from Apple mogul Tim Cook.
Switching your favorite facial cleanser isn't an easy choice. Since everyone's skin type can range from dry, to oily, to some complicated combination of both... well, let's just say that the conventional wisdom is to stick to what you know works.
Welcome back, my budding hackers!
Welcome back, my rookie hackers! Several of you have written me asking about where they can find the latest hacks, exploits, and vulnerabilities. In response, I offer you this first in a series of tutorials on finding hacks, exploits, and vulnerabilities. First up: Microsoft Security Bulletins.
McDonald's is probably the most recognizable fast food chain in the entire world, with over 34,000 restaurants in more than 100 countries. In may not be the healthiest place to get a meal, but like millions of kids in America, I grew up on McDonald's unquestionably delicious products—and I'm still alive.
As augmented reality space continues to move into the mainstream, the competition to offer immersive services is ramping up as well.
You don't need to work as an executive at Google to understand and appreciate the importance of large-scale data analytics in today's world. Whether you're interested in joining the ranks of a major tech firm or want to improve your company's marketing campaigns through consumer analysis, knowing how to work with large sets of complex data is paramount.
When filtered through the prism of the top stories of the year, the business of augmented reality 2019 was defined as much by epic failures of AR startups as it was by the promising developments that propelled the industry forward into 2020.
The holidays are here. From the week of Thanksgiving until the end of the year, retailers will be offering massive discounts on your favorite items. So if you're looking for smartphone accessories, this is the time to buy. From Walmart to Best Buy, there are deals everywhere on a host of items.
With EA chief executive Andrew Wilson stating the official mobile version of Apex Legends won't arrive until the 2021 fiscal year, fans have to wait at least another year to enjoy their favorite battle royale game on the go. But for those who can't wait, there are ways to play the game on iPhone and Android right now.
