News: This Augmented Reality Black Friday Ad from Footwear Retailer DSW Is Like a Scene from 'Black Mirror'
If you're looking into buying shoes from DSW on Black Friday, then you can save an extra 20% — but only if you smile more.
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News: Tim Cook Takes to HBO to Promote the Future of Augmented Reality, Addresses Apple AR Glasses Question
On Sunday, Apple CEO Tim Cook (the number one person on our NR30 list) made a rare television appearance to talk about and show off his current obsession: augmented reality.
News: Sennheiser AR Headphones for Magic Leap One Now Available to Purchase
Later this week, Black Friday will mark the start to the holiday shopping season, but if you're buying for a Magic Leap One owner, you can buy their ideal gift now.
News: Samsung's Phone App Looks So Much Better on One UI
Android Pie has finally made its way to signature Galaxy devices like the Note 9, S9 and S8. As you all know, Samsung Experience got a major makeover and has been renamed to One UI, featuring significant aesthetic changes to many of its native apps.
News: Magic Leap Releases Series of Video Sessions from Inside the L.E.A.P. Conference
Magic Leap's recent L.E.A.P. conference was free to all who registered in time, but if you weren't able to make the trip to Hollywood, the company just released video of some of the sessions that took place over the course of two days.
News: Travelocity Transports Roaming Gnome into Augmented Reality with Its Mobile App
In the latest example of non-tech companies taking on augmented reality marketing, online travel site Travelocity has added an AR version of its Roaming Gnome mascot to its mobile app.
News: Magic Leap Updates Create App, Reveals Behind the Scenes Development at Magic Leap Studios
Among all the new Magic Leap app announcements made at the recent L.E.A.P. conference, an update to one of the company's major in-house apps went mostly unnoticed: Create 1.1.
News: 'Hyper Reality' Visionary Keiichi Matsuda Parts Ways with Leap Motion
After a little more than a year at motion tracking technology maker Leap Motion, Keiichi Matsuda has resigned his position as vice president of design and global creative director, the company announced on Wednesday.
News: Lyft's Pick Up of AR Cloud Startup Blue Vision Labs Could Bring AR Features to Ride-Sharing
On Tuesday, Blue Vision Labs, one of three Google-backed companies working on AR Cloud platforms, announced its acquisition by ride-sharing company Lyft.
News: The Weather Channel Takes Broadcast AR to Next Level with Wildfires Report
The last time The Weather Channel showed off its broadcast augmented reality, the internet couldn't stop talking about how immersive the presentation looked, despite being shown on a 2D display.
News: Snapchat Lens Studio Adds New Segmentation Templates to Its Bag of Augmented Reality Tricks
On Thursday, Snap released three new templates for its Lens Studio that will give creators access to augmented reality capabilities previously only available to Snap's own design team.
News: Brainlab Prescribes Magic Leap as Cure for Visualizing Medical Imaging Data, Lumin Updates Pushed to Devs
While many of the latest content partnerships announced by Magic Leap appear to lean towards entertainment and gaming, a new partnership with medical technology provider Brainlab has Magic Leap getting down to more serious business.
News: Apple Released iOS 12.1 Beta 2 to Developers, Introduces Over 70 New Emoji & Chargegate Fix
Apple released the second developer beta for iOS 12.1 to testers on Tuesday, Oct. 2. The new update features over 70 new emoji, including emoji with red hair, gray hair and curly hair, and an emoji for bald people, among many others. It also introduces a fix for iPhone XS and XS Max suffering from charging issues, that some have dubbed "Chargegate."
News: Stage Your Own Big Bang with Magic Leap One via the Universe Creator App
One developer has taken the formal name of the Magic Leap One: Creator Edition quite literally with an app that enables users to create a custom universe in their own living room.
News: Illumix Emerges from Stealth with $8.6 Million in Funding to Build a Mobile AR Gaming Platform from the Ground Up
Apple often cites its tight integration of hardware and software for its success. Startup Illumix is looking to do the same thing for AR gaming by building an AR platform for its apps.
News: USA Today Turns to Augmented Reality to Tell the Story of Corruption in Chicago
To punch up the launch of its new podcast, USA Today has created an augmented reality experience to introduce listeners to the story of corruption in Chicago.
News: KLM Packs AR Suitcase into iPhone App to Help Passengers Check Luggage
Royal Dutch Airlines (KLM) is making it easier for its passengers to travel by employing an incredibly practical new augmented reality feature included an update to its iOS app.
Market Reality: AR Display Companies Cash in as Apple Acquires Akonia & Avegant Closes $12M in Funding
For the augmented reality hardware industry to progress towards the consumer segment, display technology needs to get better. Investors recognize that, and they are showing AR display makers the money.
News: VR Veteran Jaunt Develops Portable 3D Capture Service for Volumetric Augmented Reality Content
Better known among consumers for its virtual reality apps, Jaunt is now pivoting toward solutions for augmented reality developers.
News: Avegant's Future Looks Bright as It Lands $12 Million in Funding for Augmented Reality Displays
The display is one of the most critical components in augmented reality hardware, and on Tuesday, one of the companies making that component, Avegant Corp., closed a funding round of $12 million to support development of next-generation AR displays.
News: Kickstarter Game System Uses iOS & Android Devices to Merge Tabletop Gaming with Augmented Reality
The fortunes of ARKit and ARCore are still in the hands of developers, who have been increasing the number of mobile augmented reality apps on the market, but perhaps not as fast as companies like Apple might have expected. But one new product is looking to literally kickstart mobile AR gaming by introducing a few key components that harness the traditional board game model.
News: Microsoft Launches Its First Mixed Reality Capture Studio in Hollywood
Microsoft is adding another important piece to its growing immersive computing arsenal by putting its newest Mixed Reality Capture Studio in the center of the movie business: Hollywood.
News: UK's Largest Children's Hospital Is Adopting HoloLens to Assist Surgeons
In recent years, medical professionals have demonstrated how the HoloLens can assist in surgeries, ranging from collarbone repairs to spinal surgeries to cosmetic procedures. Now, the largest children's hospital in the United Kingdom is also ready to deploy the technology.
News: Magic Leap Unveils Two New Demos Showing How Spatial Computing Works
The long and slow road toward the actual release of the Magic Leap One appears to be accelerating, with a couple of new demonstrations of how the system works revealed in this week's creator's portal updates along with the company's developer documentation.
Market Reality: AT&T Invests in Magic Leap, Facebook & Snapchat Continue AR Duel
As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T.
News: Magic Leap Shows Off New Software Demo, Teases Release This Summer
After weeks of teasing what many hoped might be a live, on-device demo of Magic Leap software to go along with the hardware glimpse we got last month, it turns out that all we got was a bit of new demonstration video footage.
News: AT&T Joins Forces with Magic Leap as Exclusive Launch Partner
Another massive piece of the mysterious augmented reality puzzle known as Magic Leap fell into place on Wednesday as AT&T announced that it will be the exclusive launch carrier for the device.
News: Magic Leap Shows Off Spatial Computing Demo, FCC Docs Reveal New Controller Images
Magic Leap just did something it didn't do during its recent Twitch hardware demo: show us some new demo footage of what augmented reality really looks like through the Magic Leap One.
News: Leap Motion Shares Amazing Demo of Augmented Reality Table Tennis with AI Opponent
Hand tracking technology company Leap Motion has built a stunningly fluid augmented reality ping-pong game that not only showcases the capabilities of its open source Project North Star augmented reality headset, but also demonstrates how artificial intelligence can elevate immersive experiences.
Market Reality: Snapchat Expands Ad Offerings, Magic Leap Takes Flight with Content, & Microsoft Readies New HoloLens
At present, consumer-facing augmented reality is a mobile world, and Snapchat is making money on it through advertising partnerships.
News: Adobe's Project Aero Takes on Unity & Unreal for AR Content Creation Supremacy
Using the ARKit 2.0 announcement as its springboard, software maker Adobe is looking leap up to the level of Unity Technologies and Epic Games, the companies making the go-to tools for creating augmented reality experiences.
News: Lumus Looks to Sweden's Tobii for New Smartglasses Eye Tracking Solution
On Thursday, at the Augmented World Expo, Stockholm, Sweden-based eye tracking company Tobii announced that the augmented reality display company Lumus will integrate its eye tracking technology into the Lumus DK50 AR development kit.
News: Epson's Moverio Smartglasses Line Gets Major Upgrades with New SDK and Web-Based Publishing
Electronics maker Epson is courting developers to its Moverio smartglasses with an updated software development kit (SDK) and integration with a web-based tool for publishing augmented reality experiences.
News: Snow App Brings Animoji Alternative to Everyone with a Smartphone
Augmented reality avatars that mimic facial expressions are no longer the exclusive province of Animojis on the iPhone X or AR Emojis from Samsung. Camera app Snow has added its own alternative to Apple and Samsung's features, which it also calls AR Emoji, for iOS and Android.
News: Coors & KFC Court Consumers for Memorial Day Weekend via Snapchat AR
Many Americans will celebrate the start of the summer this Memorial Day weekend with backyard cookouts, and two brands hope to solidify their invites to those parties through augmented reality experiences in Snapchat.
YouTube 101: How to Turn on Incognito Mode for a Private Viewing Experience
Incognito Mode is a privacy feature that was popularized by Google Chrome, and it recently made its way to GBoard. Now it's coming to the YouTube app to help make your video watching experience truly private.
Market Reality: AR Competition Heats Up as Microsoft, Google, & Samsung Make Money Moves
Some of the big guns developing augmented reality technology fired shots at their competitors with announcements and leaked plans this week.
News: Epson Adds Biometric Authentication from Redrock to Its Smartglasses
Users of Epson's smartglasses can now tell their devices to "talk to the hand" when it comes to passwords and authentication.
News: Follow in the Footsteps of Forensic Detectives & Solve Crimes with Oxygen's Augmented Reality App
The crime procedural show is the perhaps the most direct path to the average TV viewer's heart. Could the same hold true for augmented reality games?
News: Snapchat Rides AR Ads to Boost in Revenue Despite Redesign Hiccups
During Snap Inc.'s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other advertising products.