Brief Reality: Blippar Transforms into Shazam for Cars
Augmented reality is quickly becoming a popular tool for marketing use cases, as demonstrated by new projects serving the automotive, entertainment, and tourism industries this past week.
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Brief Reality: ITC Infotech, PTC, Oracle Join Forces for Augmented Reality Service
The common thread between this week's Brief Reality stories is that augmented reality is beginning to prove its worth as a technology that improves workflows and processes. From customer service to healthcare to manufacturing, augmented reality is helping companies improve productivity.
News: Realfiction's New Mixed Reality Display Projects Large Scale Holograms Without a Headset
Mixed reality display manufacturer Realfiction has developed a 64-inch display capable of delivering 3D holograms without a headset.
News: Will Google's Standalone VR Headsets Enable AR Experiences?
Google announced several new devices (as well as updates to existing devices) that will take advantage of the company's augmented and virtual reality platforms.
News: Fly Lufthansa? Snapchat Will Introduce You to Your Flight Crew
What companies do you think have a unique and compelling take on social media? Wendy's is certainly confident, to say the least. But Lufthansa Airlines is taking a different approach than most — and it seems to be working — as they give passengers a look behind the scenes through Snapchat Stories.
NR50: Next Reality's 50 People to Watch: Timoni West
If you're a developer in the augmented and mixed reality space, there's a high probability that you're intimately familiar with the 3D application and game engine Unity. In May, at VisionSummit 2017, Microsoft announced that 91% of all HoloLens applications have been made with the software. But there's a section of Unity that you may not be familiar with, which has become very important to augmented, mixed, and virtual reality (known collectively as XR, for "extended reality") — Unity Labs.
News: Blippar Brings App-Free Augmented Reality to Web Display Ads
Mobile augmented reality developer Blippar has escalated the augmented reality advertising arms race, introducing a new rich media ad format that enables augmented reality experiences without a dedicated app.
News: Netflix Sets Its Sights on the HoloLens with New Developer Job Listing
Alright, fellow HoloLens code wranglers, load up your word processor because it's time to spruce up your résumés. According to a report by Variety, Netflix is looking to hire a new Senior Software Engineer — and Windows and HoloLens were mentioned as an end point.
News: '5G' Is Here! ... In Parts of Austin. For Very Few Customers
Those of us with modern smartphones know that 4G LTE networks have provided us with a phenomenal experience. One light years beyond what we had access to before. For some time, AT&T has been teasing its dive into the next iteration of network speeds, agonizingly doing so without any specific dates for when they would actually deliver. But today, AT&T confirmed what they call the "5G Evolution," and it's available now.
News: Verizon's Galaxy S8 Is Missing a Key Bixby Feature
The Galaxy S8's Bixby Vision feature isn't working up to its full potential for Verizon customers, according to a recent CNET report.
News: AR Makes Its Broadway Debut on Makeup App
The Broadway musical War Paint is teaming with augmented reality cosmetics app YouCam Makeup to promote the show on iOS and Android devices. The musical, which centers on the famous rivalry between Elizabeth Arden and Helena Rubinstein, two cosmetics industry pioneers, has been the talk of Broadway since its premiere in March 2017.
News: HoloBooth Presents Exhibition Booth Through HoloLens
Asobo Studios, one of the first companies to partner with Microsoft on HoloLens development, is applying their expertise towards building applications for various business verticals through their internal HoloForge Interactive team.
News: Soldiers Could Soon Use HoloLens to Plan Missions Using Interactive 3D Maps & Models
Just like in the Spy Kids 3D movie, US soldiers may soon upgrade their mission planning from 2D to 3D. Welcome to the wonderful world of augmented reality, US Army.
News: Microsoft's HoloLens Reaches the Classroom with Lifeliqe's Mixed Reality Apps for Kids
Microsoft's augmented reality headset, the HoloLens, is getting a taste of the classroom with Lifeliqe's new mixed reality apps for kids.
News: Holographic Fitting Rooms Are Here with HoloLens & Pictofit
If you've been longing since the '90s for the total Clueless experience of virtually trying on clothes, you missed out by not attending London Fashion Week earlier this year.
News: Mercedes-Benz to Start an Uber-Like Driverless Taxi Program
Mercedes-Benz's parent company, Daimler, announced their intention today to put self-driving taxis on the road in three years or less in a partnership with Bosch.
News: The Most Exciting Events Coming Up at Augmented World Expo 2017 in May
Coming up at the end of May is the world's largest conference and expo dedicated to all things augmented and virtual reality, the Augmented World Expo, more commonly known just as AWE. And this year, a few of us from NextReality are going to be there.
News: Google to Remove SMS Features from Hangouts (Update: New Version Rolling Out)
It's fair to say that Google's messaging services are in a bit of a heap at the moment, and to make matters worse, Hangouts is removing its SMS capacities. Hangouts version 18 is now being rolled out, but doesn't appear to incorporate any functional changes.
News: Zappar Goes from $84,000 Kickstarter to $3.75 Million Series A Funding for Mobile AR
In December of last year, UK-based Zappar successfully raise $84,356 for their ZapBox mixed reality headset—over $50,000 more than their goal. Well, they just blew that sum out of the water when they announced this morning that they've closed a Series A round of funding with $3.75 million.
News: Cats May Drive You Crazy, but They Won't Make You Mentally Ill
Even if your cat drives you a little nuts, don't worry, because a new study says that cats pose no risk to your mental health.
Video: Space & Sound Used to Help Visually Impaired Navigate with the HoloLens
We live in a marvelous age, a time where technology is driving us forward as a species at a rapid pace, and tech-driven miracles are becoming more and more commonplace. While the human race may not be focused on building the largest wonders of the world, as it once was in history, the current order of wonders are much smaller in scale—even internal.
Have You Seen This?: New 'Crayon' HoloLens App Brings Back the Fun of Drawing on Walls
Crayon, a free 3D drawing application by the mysteriously named arkalian, showed up in the Windows Store recently, so I gave it a try like I do all new apps for Windows Holographic. Truthfully, I loaded it up not expecting much, but wow, was I wrong. It's a simple idea, but it's executed well enough to make it a truly great experience on the HoloLens.
Have You Seen This?: Synesthesia Adds Trippy Sound Visualization to the HoloLens
If anyone has every told you that they see music they listen to, they have synesthesia. It's a fascinating neurological phenomenon where people experience crossed responses to stimuli, and no one knows exactly how common this is. A rough estimate claims that one in every 5,000 to 100,000 people is a synesthete, but it could be far more common or rare. Nobody really knows.
How To: Customize YouTube's Default Landing Page & Resolution on Android
The YouTube app for Android doesn't exactly offer the greatest user experience. For one thing, it opens to an arbitrary "Home" tab instead of your subscriptions, so you see a list of what YouTube thinks you want to watch instead of your favorite channels. In addition to that, videos are loading at a mere 144p playback resolution for many users lately, which is downright terrible quality.
Have You Seen This?: HoloChess Is a Great Example of How to Make a HoloLens App Without the Hardware
I am often asked about getting started with HoloLens development and most of the time my answer, in short, is: Install Unity, install Visual Studio, install the HoloLens emulator, and make something.
News: Google's Battery Issues Seem to Be Affecting Pixel Users, Too
In recent weeks, thousands of Nexus 6P users have reported that their devices are shutting down with 30% or more battery life remaining. The phones won't start back up until they're plugged into a charger, so it's as if the battery completely dies even though there is plenty of juice left.
News: Trimble & Umbra Partner to Bring Complex Imagery on the HoloLens
When developing for the HoloLens, keeping a constant 60 fps (frames per second) while making things look beautiful is a challenge. Balancing the processing power to display complex models and keeping the frame rate where it needs is just a straight up painful process, but a solution seems to be on the horizon.
How To: Get 'Night Light' & 'Moves' to Turn Your Nexus 6P into a Pixel
Now that Android 7.1.1 has been released, several features that were previously exclusive to Google's new Pixel phones are now available on the Nexus 6P. However, Google seems to be holding back on the Pixel's best features, as things like the "Night Light" red screen filter, "Moves" gestures, Google Assistant, blue accent color, and the new solid navigation buttons are still only officially available on the Pixel.
News: Brenda Freeman Leaves Behind TV & Film to Join Magic Leap as CMO
Today, December 7, it was officially announced that Magic Leap has found their replacement for the recently departed Brian Wallace. Magic Leap CEO Rony Abovitz has tapped Brenda Freeman, former EVP and Chief Marketing Officer of National Geographic Channel, as their new Chief Marketing Officer.
How To: Get the Pixel's Frosted Dock Background on Marshmallow
Google made an entirely new launcher for its Pixel devices, and it's got a lot of cool features such as a swipe gesture to open your app drawer and an entire home screen page dedicated to Google search. We've already shown you how to get this so-called Pixel Launcher on other devices, but there was always one feature that was missing.
News: Windows Holographic Lands in Windows 10 Insider Build 14971
Windows Insiders running Build 14971 of Windows 10 in the Fast Ring can now look for the "Windows Holographic First Run" app to check to see if their PCs are up to the task of running Windows Holographic. It won't detect your VR headset yet, but at least you'll be able to see if your computer will be compatible.
News: DataMesh's HoloDesign Makes Redesigning Spaces Easy with a HoloLens
What does our future hold when augmented and mixed reality finally enter the mainstream? As developers, we are always looking for the ultimate solutions to the problems our users see. Welcome the innovative minds of DataMesh Consulting and their impressive HoloLens interior design solution called HoloDesign (previously "Decoration").
News: Reputable Analyst Predicts Apple's AR Ambitions Are Heading to Cars
Google and Microsoft have both established platforms and hardware for emerging digital realities, but Apple, true to form, hasn't had much to say on the subject. They've shown interest in augmented reality, and we've seen patent filings that indicate research and development, but a recent rumor points to that research ending up in your car instead of a rose gold headset.
How To: Get the Pixel's Boot Animation on Any Android
As the first phones to be made by Google, the new Pixel and Pixel XL have several slick customizations that you won't find on any other Android device. There's tons of functional stuff like the new Google Assistant and a much-improved camera app, but also a few aesthetic tweaks to help class up the joint.
News: Google's Pixel Phone Is Taking All the Fun Out of Android, and That's the Point
It seems that fans of the Android open-source operating system are a bit peeved by some of the choices Google has made regarding the new #MadeByGoogle Pixel phones. And with good reason. The new phones are expensive, the Nexus line is dead, and some Redditors are speculating on whether or not the Pixel bootloaders may not be unlockable at all.
News: This Dev's Awesome Kinect + HoloLens Hack Lets Him Control a Hologram's Entire Virtual Body
It's no surprise that the Microsoft Kinect can provide far better motion tracking than the HoloLens currently can on its own, but at least one developer didn't want to wait for the company's own eventual implementation. Kyle G, founder and CEO of Wavelength Studios, projected his movements using a Kinect into a holographic zombie.
Concept: HoloLens App 'Future Boy' Turns a Painting into an Interactive 3D Game
The HoloLens opens up new, digital locales within our physical world, so it was only natural for the HoloLens Challenge to ask developers to create a portal into one. One developer rose to the task and gave life to wall art, turning it into an interactive game called Future Boy.
News: Why Is Most HoloLens Development Happening in Unity?
Autodesk offers some of the most popular software for computer-aided design (CAD) projects, which involve all sorts of 3D rendering. Their tools are clearly suited for use with the Microsoft HoloLens, but so far very little supports HoloLens development outside of Unity. Why is that?
News: 'Room Scale'—Where MR Meets VR & Makes It So Much Better
If you've seen, heard, or even tried the latest virtual reality headsets, you've probably heard about something called "room scale." It's why the HTC Vive suddenly usurped the reign of the Oculus Rift while no one was looking, and it's exactly where Oculus hopes to catch up. Here's what it is and why it matters.
News: The World of Horror Just Got Real with the Augmented Reality Game 'Night Terrors'
Augmented reality allows for all kinds of experiences to happen just about anywhere, and that creates some incredible potential for entertainment. While games like Pokémon GO take you out into the world, one crowd-funded game wants to keep you inside—to scare the crap out of you in your own home.