Over the past two years, the tech industry has formed a series of symbiotic relationships that are now converging in the augmented reality space. This week, we took a look at these interrelated technologies and how they are shaping the future of AR.
The hype around augmented reality has risen to a fever pitch over the past two years, and if this week's selection of business news stories are any indication, the din is about to get down right deafening.
As the stigma of online dating fades and swiping potential suitors on your phone becomes the new norm, one very real issue that you may have to deal with is catfishing: the act of being deceived by a fictional online persona. Although dating apps do their best to weed out fake accounts, a few of them slip through the cracks and take advantage of innocent people just looking for a connection.
The augmented reality industry has a bright future built on innovation and growth, but that doesn't mean we can't look back at the close of the year to see what the industry has accomplished from a business perspective.
Mixed reviews of Magic Leap One aside, it would be hard to deny that Magic Leap has had a big year. And the AR unicorn isn't coasting to the finish line, with a number of new apps dropping and prescription frames finally arriving to bring relief to those who wear eyeglasses.
In a world where augmented reality is becoming the hero of the movie marketing, Universal Studios has decided to use the technology to reinvent the traditional movie trailer, a time-tested tactic of film promotion, in support of the forthcoming Robert Zemeckis film, Welcome to Marwen.
With HoloLens and its enterprise-focused software offerings, Microsoft continues to make an impression on companies looking to adopt augmented reality, with Toyota Motor Corporation among the latest.
Cited by many listed on this year's NR30 list as the most important event in the last 12 months, last year's release of ARKit catapulted Apple CEO Tim Cook to the top of Next Reality's rankings. This week, we dug deeper by explaining why he's at the top of the list of NR30 Mobile AR leaders.
Augmented reality gaming developer Niantic has decided to give its players the opportunity to make their mark on Pokémon GO with a PokéStop nomination system.
Facing mixed reviews for the Magic Leap One, Magic Leap has already returned to the lab to improve on the device's successor.
With the arrival of iOS 12, Do Not Disturb has received long-overdue enhancements to make the feature more user-friendly. Among these changes is a subtle but incredibly convenient feature that helps ensure you remain undisturbed for short periods of time to more focus on your task at hand — without having to worry about turning it off manually or messing with complicated settings.
Samsung emphasized its goal of streamlined user experience with the unveiling of the Galaxy Note 9, highlighting the flagship's capabilities of seamlessly connecting with other devices. The Note 9's DeX mode makes it easier than ever to interface with a wide array of displays and monitors.
Augmented reality experiences created in Lens Studio now have a permanent home in the Snapchat app. On Tuesday, Lens Explorer will begin giving users access to a scrollable screen full of a variety of new Lens Studio creations.
Kings of Soccer recently soft launched in the Netherlands and a few other countries, garnering positive reviews from the mobile gamers who've experienced it. With the 2018 FIFA World Cup now in full swing, we wanted to let you in on a little secret: You can play Kings of Soccer right now ahead of everyone else, regardless of where you live.
With developers chomping at the bit to play with ARKit 2.0, Unity has updated its ARKit plugin to enable access to the new augmented reality superpowers of the toolkit.
Augmented reality headset maker Meta Company unveiled Meta Viewer, its first software application, during its keynote at the Augmented World Expo in Santa Clara on Wednesday.
During Snap Inc.'s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other advertising products.
The business of enabling the development of augmented reality experiences appears to be as lucrative as AR app development itself.
Three months after its promise, Apple has pushed out an iOS update that gives you important information about the health of your iPhone's battery. This means you no longer need tools such as Geekbench and Battery Life to determine whether or not you need a replacement battery.
Google updates the Play Store periodically, but the changes are usually subtle. A recent server-side update, however, is shaking things up quite a bit.
Assassin's Creed Rebellion is a welcome addition to the popular gaming franchise, garnering great reviews so far. Unfortunately, the game has been stuck in soft-launch limbo for almost a year, with no firm release date in sight. With a little legwork, however, you can try the game out for yourself right now.
This week, two companies preparing the most anticipated augmented reality devices for consumers were the subject of reports regarding strategic moves to put them in better positions to move those products forward.
As part of its ARCore release announcement, Google also revealed a forthcoming app that's sure to excite those who celebrate '80s pop culture.
While iOS 11.3 doesn't have as many new features as iOS 11.2, there's still a lot to love about Apple's latest update for iPad, iPhone, and iPod touch, even if some of the best features we were expecting didn't make the cut.
What happens when somebody sends you Apple Pay Cash inside of an iMessage? Do you have to add it to your Apple Pay Cash card on your iPhone manually or does it miraculously appear there automatically?
Just as the Transformers animated TV series of the '80s were basically half-hour commercials for toys, a new Transformers AR app for iOS similarly functions as a promotion for the latest installment in the film franchise.
Apple CEO Tim Cook told us that augmented reality would change everything, and now we have a better idea of exactly what he meant.
The would-be role of Snap Inc. as the first step toward mainstreaming wearable tech in the form of glasses has stalled, and now we have proof. In the company's third quarter financial results report, released on Tuesday, Snap Inc. revealed that it will lose nearly $40 million due to unsold Spectacles, the camera glasses first sold at kiosks throughout the US.
The Pixel 2 has a number of new unique features. One of the most interesting is the Now Playing option to identify songs you hear on a daily basis. Now Playing displays the artist and title of songs playing in the background of your day and shows this information on the lock screen. While this functionality is incredibly useful, the song history is not saved anywhere on your phone.
Investors are ready to throw their money at augmented and virtual use cases that demonstrate a business purpose and a return on investment.
Not that long ago, Snapchat was an app with only one purpose — to send and receive self-destructing picture messages. The app has clearly grown since, adding many features that both adhere to its original function as well as ignore it. One of these new features is Context Cards. You may have heard about them, but what exactly are they?
One of the byproducts of the success of Pokémon Go was the viral images that made the rounds on social media of people putting Pikachus, Charmanders, and their brethren in compromising positions. Snapchat has a similar claim to fame, most recently with the inexplicable popularity of the dancing hotdog.
As augmented reality gains popularity, the demand for delivering related services and generating content increases. This is demonstrated by a pair of investments from the past week, one in the expansion of a technology lab and another in the form of seed funding for a content studio.
Influenced by the growth of augmented and virtual reality technology as well as 3D computer vision, Ericcson Ventures invested in Matterport, whose hardware and software help companies create AR/VR experiences.
Ex-Uber CEO and founder Travis Kalanick's bad and likely illegal behavior aside, his vision of not wanting to pay "the other dude in the car" has lead to a ground-breaking driverless test fleet.
Augmented reality developer Blippar has created a new visual positioning service based on computer vision that is two times more accurate than GPS in urban locales.
Zenge came to my attention as a free game on the Google Play store — it will remain free until midnight, so anyone catching this review on the 25th, download it ASAP — but I imagine it would be worth the typical $0.99.
Full disclosure — I have almost zero Street Fighter experience. The first time I played the game was at Barcade, way back in ... 2017. Yes, to the shame of gamers everywhere, this reviewer is a Street Fighter noob.
Waymo and Lyft have remained highly secretive about their driverless car programs, but may be forced to reveal a lot about their plans after a judge in a US federal court granted Uber's request to review documents about Waymo and Lyft's partnership.
I don't know how I feel about this. On the one hand, Futurama: Worlds of Tomorrow has charm. The original writers are attached to this project, and that shows in the humorous dialogue between characters.
