While the long awaited HoloLens sequel is scheduled to arrive later this year, Apple may force Microsoft to share the AR wearables spotlight, if reports of the company's first entry into smartglasses territory end up coming to fruition.
The hype around augmented reality has risen to a fever pitch over the past two years, and if this week's selection of business news stories are any indication, the din is about to get down right deafening.
Augmented reality startup Nreal was a hit at this month's CES event, with some even calling the device a worthy challenger to the Magic Leap One.
The era of smartglasses designed for consumers has officially begun, as shipments of North Focals began arriving at its stores this week. And the company now has plans to expand its retail footprint.
Among a crowded field of AR cloud companies aiming to power the future of augmented reality by creating a world of persistent holographic content that lives in a cloud, accessible across devices and accounts, Ubiquity6 is hoping it has found a way to differentiate its platform.
Mobile augmented reality pioneer Blippar has now completed its fall from hopeful AR startup to the immersive computing history books.
This week, inside sources divulged details of how Apple nearly acquired Leap Motion, twice. Otherwise, companies offering or working on augmented reality technology had more successes than failures to talk about.
Cited by many listed on this year's NR30 list as the most important event in the last 12 months, last year's release of ARKit catapulted Apple CEO Tim Cook to the top of Next Reality's rankings. This week, we dug deeper by explaining why he's at the top of the list of NR30 Mobile AR leaders.
The Augmented World Expo is winding down in Santa Clara, where Qualcomm, Vuzix, and Meta Company were among the companies making big announcements.
Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...
It turns out that the government of Saudi Arabia has managed to do something last month's Game Developers Conference couldn't — give us a few new glimpses of the Magic Leap One being worn by someone other than Shaq.
Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way of the US Patent and Trademark Office (USPTO).
While the company is adamant that the Magic Leap One: Creator Edition will ship this year, currently, it seems its CEO is more interested in striking deals with content partners than releasing details about the headset.
With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment.
Between Renault Truck's testing of the HoloLens in factories and BMW promoting its newest model through Snapchat, the auto industry is hot for augmented reality to improve internal operations and engage consumers.
Investing is like exercise—we all know we should be doing more of it, but we often just can't find the time. I mean, really, who's got the hours, inclination, and skill to pour through volumes of data and put together a balanced yet sophisticated portfolio of investment vehicles tailored specifically to optimize their returns while mitigating potential risks. Not me, that's for sure.
Tax season is always stressful, especially for entrepreneurs and small business owners. Rather than wait until March to get your finances in order every year, learning how to keep track of your expenses is a valuable skill that saves you and your business time, money, and plenty of anxiety.
It looks like Jaunt's pivot from VR to volumetric captures services for augmented reality experiences has paid off.
It's no secret that the enterprise sector is hot for augmented reality, but the move into the enterprise AR software market by one of the biggest names in industrial engineering announces the technology's arrival loud and clear.
After testing the waters with a few pop-up stores along the West Coast earlier this year, North is bringing its smartglasses to more cities across the US and Canada.
While the tech industries giants and eager startups chase the dream of widespread consumer augmented reality, enterprise AR is living the dream today.
On Tuesday, Blue Vision Labs, one of three Google-backed companies working on AR Cloud platforms, announced its acquisition by ride-sharing company Lyft.
It turns out that coming up groundbreaking technology and raising billions may actually be the easy part for Magic Leap, as a new report has revealed yet another legal entanglement at the Florida-based company.
In the midst of outlining plans to release Pokémon Go in China and debut its new Harry Potter game during the back half of 2018, Niantic CEO John Hanke turned to the dark arts by taking a swipe at the company's AR gaming competition.
Influenced by the growth of augmented and virtual reality technology as well as 3D computer vision, Ericcson Ventures invested in Matterport, whose hardware and software help companies create AR/VR experiences.
You'd better start watching where you're stepping because there are portals opening up everywhere thanks to Apple's ARKit.
Hutch Interiors, Inc., makers of an eponymous augmented reality home design app for iOS and Android, has closed a series A round of funding, led by online real estate company Zillow Group, totaling $10 million.
Another entrant — Aryzon — has joined the competition to be crowned as the "Cardboard of AR." The Netherlands-based startup launched their Kickstarter campaign Monday (May 29) and the campaign has already surpassed its funding goal. The company expects to ship units to backers in September.
Beware: After a new caucus — the Congressional Caucus on Virtual, Augmented, and Mixed Reality Technologies for the 115th Congress — formed in the US House of Representatives, the government has decided to go after all mixed reality head-mounted displays. The HoloLens, Magic Leap — nothing is safe anymore.
Verizon could be getting in on the autonomous vehicle party, judging by its recent investment in driverless software company Renovo Motors.
Welcome to the maiden voyage of our new Market Reality column. Each Friday, NextReality will give you a roundup of news briefs from the financial end of the augmented and mixed reality industry. We'll cover funding news, market analysis, and more.
A few days ago, I pulled up the Windows Store on my HoloLens and saw a few new applications. One that caught my attention was Oriental Museum, which lets you explore China's Forbidden City, and the other one is very similar free demo app called Secrets of Ancient Egypt by Link Development.
Augmented reality allows for all kinds of experiences to happen just about anywhere, and that creates some incredible potential for entertainment. While games like Pokémon GO take you out into the world, one crowd-funded game wants to keep you inside—to scare the crap out of you in your own home.
With all due respect to the fine folks at DrinkTanks, it's a little surprising that no one came up with their idea sooner. After all, last I checked, beer was pretty darned popular.
Unless you're a business executive or movie star, most of us aren't afforded the luxury of having a personal assistant. Wouldn't it be nice to wake up in the morning and just have everything taken care of?
The Pro Bowl has definitely had its ups and downs. It's probably the most glorified exhibition game on earth. I mean, even the NFL Commissioner, Roger Goodell, wanted to cancel it this year.
Over the past three years, Epic Games has raised billions of dollars in funding on the success of Fortnite as well as Unreal Engine, one of the top 3D engines available for developing games and AR experiences.
One of the big hurdles when equipping vehicles with sensors for autonomous driving is the cost. For example, the Light Detection and Ranging (LiDAR) sensors that power many versions of self-driving car technology are pricey, currently ranging from around several thousand dollars up to $85,000 per sensor—and vehicles often need multiple sensors to see enough of what is going on around them to drive safely.
Looking at homes is the fun part. But before you go house hunting, make sure you have your financial ducks in a row.
Drinking too much is bad for your health and your wallet. Here are a few simple strategies for cutting back and keeping it in moderation.
