The HoloLens 2 hasn't even reached most of the market, but it's already a big-time TV star. Microsoft's augmented reality device made its primetime debut on FOX TV last night on an episode of the hospital drama The Resident.
A little over a year after emerging from stealth, augmented reality gaming startup Illumix has launched its first title using a familiar formula, but with a new twist.
After entering into settlement talks with Epic Games over the gaming giant's trademark challenge, Nreal is now ready to open up the floodgates to potential early adopters in the augmented reality space.
As the demand for realistic volumetric video for AR experiences begins to grow (along with the available facilities and services for capturing it), researchers at Google have figured out how to improve upon the format.
Another major retailer is putting all its chips in on the relentless rise of selfie culture. Sally Beauty is rolling out kiosks to try-on "some of its best" hair dyes in 500 of its stores throughout the US. The in-store augmented reality-powered kiosks invite you to view yourself on video, overlay a punky (or otherwise) hair color, and snap a selfie on the screen to share your #glowup with friends.
The next phase of the holographic display is upon us, and Looking Glass is aggressively making sure that it's at the tip of the spear when it comes to leading that charge.
After talking up the Magicverse for the past year and adding new capabilities to Lumin OS to accommodate it, Magic Leap appears to be inching ever closer to actually launching its cross-platform flavor of the AR cloud while introducing a new tool for its development community.
There's a direct correlation between the proliferation of augmented reality apps and the demand for 3D content, and PTC just quantified that in dollars.
Best known for its mobile phones and television sets, South Korea's LG has had a quieter presence in the US compared to the country's homegrown efforts.
Magic Leap's legal battle against Nreal has taken an intriguing turn this week, as Magic Leap set a date to discuss the matter with Nreal. But a new partnership struck by Nreal adds another wrinkle to the duel between the two AR wearable makers.
Google has started to release a Go line of Android apps. These apps offer a minimalistic version of their major app counterpart. So far, we have Go versions of Maps, Photos, Gmail, and more. Who are these apps for and why would you want to use them? Here's a quick overview of Google Photos and Gallery Go.
Facebook had a pretty big week in terms of augmented reality, with much of its news coming from the Oculus 6 keynote presentation. But Mark Zuckerberg's social media company found other areas of impact outside of Oculus 6 as well.
Facebook and its Oculus subsidiary have been open about their intentions to bring AR wearables into the mainstream for some time now.
After playing Mario Kart Tour for a little while, you'll notice it's a bit different from previous games in the series. The biggest change is how they've deferred to new players by automating many of the controls. But what if you want the traditional experience? We've got you covered.
OneDrive has some really cool features, like being able to lock your files with a fingerprint. If you want to be on the forefront of these new features, you can sign up to the OneDrive beta testing program to get new feature before anyone else.
With Android 10 hitting the streets (at least for those mobile devices that get quick updates) and the public release of iOS 13 dropping on Sept. 19, Google is releasing an update on Thursday to ARCore that adds some fantastic new benefits to its cross-platform capabilities.
Move over, Star Wars. You're not the only Disney property that can play in the Lenovo Mirage AR headset anymore.
Augmented reality can be more than simply a way to enhance navigation, or superimpose virtual sunglasses onto your face. It can also be a platform for shining a light on important social issues.
We already know that major players like Magic Leap have been planting the seeds of augmented reality for mainstream consumers through wireless partnerships with AT&T, NTT Docomo, SK Telecom.
While the portability of mobile phones makes gaming convenient, it isn't a perfect playing experience. With touch controls, small screens, and limited specs, smartphones lack the comfortability of dedicated gaming devices. But with a few tips, you can enjoy games as if you were playing on the Nintendo Switch.
Ever since Facebook announced Spark AR at the 2017 F8 Developer's Conference, the social media giant has been looking for ways to implement its mobile augmented reality camera platform in the lives of everyday users.
With HoloLens 2 (hopefully) just around the corner, Microsoft has announced that it will no longer be providing any major operating system updates to the original HoloLens.
In recent years, augmented reality has increasingly helped to take art off museum walls and bring it (virtually) into people's homes and communities, offering new perspectives on classic pieces and modern creations alike.
The mystery surrounding Overture, an app that showed up in the Magic Leap World app store along with the latest Lumin software release, has been cleared up.
While Magic Leap has remained mostly silent regarding its plans for its Magic Leap One successor, the software team continues to makes strides with improvements to the device's Lumin OS and SDK.
The OnePlus 7 Pro is an outright beast. From the highly rated display with minimal bezels to the 90 Hz refresh rate, there's no denying this phone is great for gaming. Although not explicitly marketed as a gaming phone, it seems OnePlus unintentionally created one by cramming in great specs and game-friendly software features like Fnatic Mode.
After debuting its virtual Pocket Gallery last year with the works of Johannes Vermeer, Google Arts & Culture has released a sequel that brings even more artists into your home via augmented reality.
For Snapchat users wondering if that selfie is ready to send to their crush, independent Lens Studio creator Andrew Mendez created a handy tool called the Smile Rater.
When it comes to augmented reality (AR) on Android, you might be wondering how you can get those cool new games and apps on your unsupported phone. Google has an officially supported device list for its ARCore platform, which usually consists of the more modern devices. You won't find very many older devices on the list for a reason, but that doesn't mean your "old" phone can't use ARCore still.
Some investors play the short game, placing their bets on industries that show the quickest return on their investment, and, in the augmented reality space, that means the enterprise sector.
A company whose sole product line is smartphones might be worried about early proclamations that the smartphone is dead with the advent of augmented reality wearables.
From the first moments of booting up Harry Potter: Wizards Unite to the hours of walking you're bound to experience, one thing is clear — encountering Foundables and defeating their Confoundables is a significant plot point of the AR game. While you receive rewards each time you retrieve a Foundable, the real treasure comes from completing parts of the Registry, called "Families."
Your phone's keyboard is one of the most commonly used apps. Whether you're typing out status updates, sending private messages, or just bombarding everyone in sight with as many emoji as you possibly can, you probably couldn't get by without a good keyboard app.
After getting its start with models of augmented reality planets that serve as targets for augmented reality experiences, AstroReality is diversifying its portfolio by paying tribute to one of the space agencies that made its products possible.
If online retail is war (and who says it isn't), then CGTrader is prepared to arm its allies with augmented reality ammunition.
Having already solved for functionality and form factor, Nreal appears poised to pull ahead of its consumer smartglasses competition as the third piece of the puzzle now falls into place.
Almost half a year after we broke the story about the demise of Meta Company, there's good news for fans of the augmented reality startup — a rebirth is at hand.
On Monday, the Microsoft Build conference kicked off, showcasing a series of demos that went off without a hitch — except for one big one.
For the release of John Wick: Chapter 3 - Parabellum, Snapchat and Lionsgate aren't just creating AR experiences to promote the movie, they are giving fans the opportunity to create and share their own AR experiences.
Magic Leap's business strategy for bringing augmented reality to the mainstream has become even clearer via its latest funding round.
