For the augmented reality hardware industry to progress towards the consumer segment, display technology needs to get better. Investors recognize that, and they are showing AR display makers the money.
Better known among consumers for its virtual reality apps, Jaunt is now pivoting toward solutions for augmented reality developers.
The display is one of the most critical components in augmented reality hardware, and on Tuesday, one of the companies making that component, Avegant Corp., closed a funding round of $12 million to support development of next-generation AR displays.
The fortunes of ARKit and ARCore are still in the hands of developers, who have been increasing the number of mobile augmented reality apps on the market, but perhaps not as fast as companies like Apple might have expected. But one new product is looking to literally kickstart mobile AR gaming by introducing a few key components that harness the traditional board game model.
Microsoft is adding another important piece to its growing immersive computing arsenal by putting its newest Mixed Reality Capture Studio in the center of the movie business: Hollywood.
In recent years, medical professionals have demonstrated how the HoloLens can assist in surgeries, ranging from collarbone repairs to spinal surgeries to cosmetic procedures. Now, the largest children's hospital in the United Kingdom is also ready to deploy the technology.
The long and slow road toward the actual release of the Magic Leap One appears to be accelerating, with a couple of new demonstrations of how the system works revealed in this week's creator's portal updates along with the company's developer documentation.
As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T.
After weeks of teasing what many hoped might be a live, on-device demo of Magic Leap software to go along with the hardware glimpse we got last month, it turns out that all we got was a bit of new demonstration video footage.
Another massive piece of the mysterious augmented reality puzzle known as Magic Leap fell into place on Wednesday as AT&T announced that it will be the exclusive launch carrier for the device.
Magic Leap just did something it didn't do during its recent Twitch hardware demo: show us some new demo footage of what augmented reality really looks like through the Magic Leap One.
Hand tracking technology company Leap Motion has built a stunningly fluid augmented reality ping-pong game that not only showcases the capabilities of its open source Project North Star augmented reality headset, but also demonstrates how artificial intelligence can elevate immersive experiences.
At present, consumer-facing augmented reality is a mobile world, and Snapchat is making money on it through advertising partnerships.
Using the ARKit 2.0 announcement as its springboard, software maker Adobe is looking leap up to the level of Unity Technologies and Epic Games, the companies making the go-to tools for creating augmented reality experiences.
On Thursday, at the Augmented World Expo, Stockholm, Sweden-based eye tracking company Tobii announced that the augmented reality display company Lumus will integrate its eye tracking technology into the Lumus DK50 AR development kit.
Electronics maker Epson is courting developers to its Moverio smartglasses with an updated software development kit (SDK) and integration with a web-based tool for publishing augmented reality experiences.
Augmented reality avatars that mimic facial expressions are no longer the exclusive province of Animojis on the iPhone X or AR Emojis from Samsung. Camera app Snow has added its own alternative to Apple and Samsung's features, which it also calls AR Emoji, for iOS and Android.
Many Americans will celebrate the start of the summer this Memorial Day weekend with backyard cookouts, and two brands hope to solidify their invites to those parties through augmented reality experiences in Snapchat.
Incognito Mode is a privacy feature that was popularized by Google Chrome, and it recently made its way to GBoard. Now it's coming to the YouTube app to help make your video watching experience truly private.
Some of the big guns developing augmented reality technology fired shots at their competitors with announcements and leaked plans this week.
Users of Epson's smartglasses can now tell their devices to "talk to the hand" when it comes to passwords and authentication.
The crime procedural show is the perhaps the most direct path to the average TV viewer's heart. Could the same hold true for augmented reality games?
During Snap Inc.'s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other advertising products.
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
Fast-casual burger restaurant Bareburger expects to soon replace all of its paper menus with 3D models of its burgers and other items rendered in augmented reality, but for now, the company is preparing some rather interesting limited AR interactions.
Just weeks after being acquired by comedian turned producer Byron Allen for $300 million, The Weather Channel has tapped augmented reality studio The Future Group to integrate immersive augmented reality experiences into its broadcast content.
Google collects an enormous amount of personal data. While some of this data is used for targeted ads, others tidbits of info such as our location are used to improve our mobile experience. While it is natural for us to distrust Google's intentions, by allowing their data collection, we can add new functionality to our favorite apps.
With the Google Maps API giving entertainment brands the means to build their own location-based AR games, Niantic is raising the bar for the genre with new updates to Pokémon GO.
Scope AR has decided to take its live remote assistance enterprise application, Remote AR, further into the mobile augmented reality realm by harnessing the powers of Google's recently released ARCore.
Franchises left and right are releasing Pokémon Go-style augmented reality games, and Google is making it even easier to churn out the apps.
Huawei's push into the US market has by no means stopped, even despite the recent US government pushback. Huawei has already released their top-notch flagship device from 2017, the Mate 10 Pro, and a couple great budget and midrange devices. Their latest release offers an upgrade to a past release.
The NCAA College Basketball Tournament, colloquially known as March Madness, is arguably the most exciting postseason format in US sports, and the team behind Thyng want to take advantage of the annual event with AR content.
Augmented reality startup 6D.ai is now accepting applicants for the closed beta of its 6D SDK. While operating in the background on a smartphone, the computer vision platform captures a dense 3D mesh in real time using just the device's camera (such a feat typically requires a depth sensor).
Remember that scene in Tim Burton's Batman where the Joker and his goons defaced dozens of priceless works of art? A collective of digital artists have found a less criminal, more geeky way to do the same thing.
Eventually, even the most private company has to file its patents and unveil its tightly-held secrets, and Magic Leap is no exception.
It's been months since Leap Motion, the hand-tracking interface startup, announced the hiring of Keiichi Matsuda as the VP of design and global creative director based in London. Since then, Matsuda's normally active social media stream has been fairly quiet — until now.
In hopes of strengthening its growing augmented reality team, Apple has reportedly hired Michael Abbott, an engineering and investment veteran with past ties to Twitter, Microsoft, Palm, and others.
Samsung has legions of loyal fans, and for good reason — their Galaxy S lineup ticks so many boxes that it would be a downgrade to switch to any other phone. Though if you're still rocking an older model like the Galaxy S7 Edge, the all-new Galaxy S9 can tick all the same boxes plus a few more. But is it worth the money to upgrade at this point? That's actually a tougher call than you might think.
Google and Samsung are the biggest players in the Android world. Despite a rocky launch, Google's Pixel 2 XL became one of the premier Android devices of 2017, headlined by fast performance and a pure version of Android. Still, many users prefer Samsung's offerings, and their Galaxy S9+ is poised to be the phone to beat in terms of specs.
A recent update to Facebook's News Feed could significantly broaden its reach when it comes to delivering augmented reality content.
