Famed musician and composer Brian Eno is giving the air guitar and drumming crowd the means to make music from their gesturing through the Microsoft HoloLens.
San Francisco-based 6D.ai is preparing to launch a beta of its AR cloud platform that's capable of constructing a real-time dense mesh from crowdsourced data for use in 3D mapping and multi-user AR experiences.
Apple CEO Tim Cook's most recent tech prophecy is that "AR will change everything." And now, that includes Apple's own website.
Augmented reality headsets with depth sensors, like the HoloLens, offer a much more immersive experience than the average smartphone at present, and one app demonstrates that in a uniquely entertaining fashion.
Before The New York Times brought augmented reality to its iPhone app, the only way Winter Olympics fans could get this close a view to the world's best athletes would be to acquire a press pass.
Google's Pixel lineup hangs its hat on smooth software and a polished UI. At the core of this experience is the Pixel Launcher, a home screen app that is often imitated, but never perfectly duplicated. That is, until developer AmirZ released the latest version of his Rootless Pixel Launcher port.
While flying can be a frustrating and sometimes nerve-racking experience, Airbus is banking on augmented reality features in its new iflyA380 app for iPhones and iPads to help passengers learn to love the ordeal.
While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments.
After hosting millions of free 3D models online, Sketchfab is betting that augmented reality and virtual reality developers and creators will be willing to pay for premium 3D content.
Shanghai-based Realmax is introducing the crowds at CES to the Realmax Qian, an augmented reality headset capable of a field of view (FoV) that topples anything available on the market today.
Snap is turning to some light bribery to boost adoption of its new Lens Studio software. The January Jumpstart Challenge encourages artists to create and share a Lens that celebrates the New Year. One selected winner will take home a Lens Studio Swag Bag that includes an iPad Pro. In addition, the Lens could be featured in the Lens carousel for others to experience.
It seems fitting that Time magazine's first augmented reality cover is an issue guest edited by Bill Gates, since the company he founded is currently leading the AR charge via the HoloLens.
While the public now knows much more about the Magic Leap One: Creator Edition today than it did yesterday, there's still a quite a bit that's unknown. One of the most significant questions — with any mixed reality product — is the field of view. How much of what we see through these glasses will contain the computer's virtual creations?
When it comes to mobile gaming, you have a lot of fantastic options. Most flagship devices on the market, such as the Galaxy Note 8, iPhone 8 Plus, or OnePlus 5T, are perfectly capable of giving you an excellent, immersive experience. If you're looking for the ultimate way to experience Animal Crossing: Pocket Camp or something with more action like Into the Dead 2, the Razer Phone is the winner.
Researchers at Disney have demonstrated the ability to render virtual characters in augmented reality that are able interact autonomously with its surrounding physical environment.
It appears that the new AR app from LEGO is inching closer to release.
The Star Wars saga may have occurred a long time ago in a galaxy far, far away, but Nissan is using a futuristic technology to bring stormtroopers and droids into its dealerships.
Rabbit ears and dog noses are fun and all, but Kay Jewelers is here to class up Snapchat.
If you own a Porsche, there's a good chance you're interested in two things: speed and quality. Porsche Cars North America wants to extend that experience from the driver's seat to the service center.
Like gas on an open flame, rumors and whispers have flared up in recent months around hopes of augmented reality smartglasses from Apple. But among all the false leads and unsubstantiated chatter, we finally have a credible report that some sort of Apple AR smartglasses are actually in development.
There was a time when building a website required coding knowledge. Eventually, software came along that made the process easier, and then services like Squarespace made it dead simple for even a technical novice to design a website.
For those worried that a lustful gaze at a new app on their iPhone X will authorize its purchase, we have great news for you.
With a pair of new APIs and low-latency media servers, Twilio's Programmable Video platform could soon help ARKit and ARCore app developers build shared AR experiences between multiple users.
Though Google and Apple have released their own software-based toolkits for AR, components suppliers continue to advance their technology to better support AR experiences on the hardware side.
Update 10/14: Developer paphonb has added rootless Google Now integration to the leaked Pixel 2 launcher, so now, anyone running Android Nougat or Oreo can get the full Pixel 2 home screen experience. For those running Lollipop or Marshmallow, we've left the unaltered leaked version linked out below, but we've added a new link for the tweaked version with Google Now integration.
Mobile apps themselves are not always the end product or service for generating revenue. More often, they are deployed as tactics within a larger marketing or public relations strategy.
Did you want an iPhone X, but opted for the iPhone 8 instead? Or, maybe you aren't ready to upgrade from your 7, 6S, 5S, or what-have-you. Did you know iOS 11.1 lets you experience what it would be like if you had upgraded to the iPhone X? Well, in a way.
As demand for AR and VR developers continues to increase, particularly with the advent of Apple's ARKit platform, Unity has partnered with online learning company Udacity to help developers sharpen their skills for these jobs.
To revise a line from the Blues Brothers, when it comes to ARKit apps, we've got both kinds — home utilities and games. As such, two more candidates for each category have made their way to the app store.
Snapchat is mostly credited as the first AR social network, and, like most social media companies, its revenue model is nested largely within advertising. As such, the company now has a new avenue for branded content.
If competition in the augmented reality space was a spectator sport, then ARKit, ARCore, and HoloLens dominate the prime-time broadcasts on ESPN.
If giving truly is better than receiving, then The Box AR should be the best ARKit app available when iOS 11 releases next week.
It seems like it was just last week that AMC and Next Games unveiled their location-based zombie game based on hit TV series The Walking Dead. (Wait, actually it was just last week.)
Over the weekend at IFA 2017 in Berlin, Huawei introduced the Kirin 970 processor, the first of its kind to include artificial intelligence baked into the chip.
With Apple ready to unleash ARKit to millions of iPhones and iPads and ARCore on its way to supporting millions of Android devices, is there room in the world for a cross-platform mobile AR platform?
As augmented reality gains popularity, the demand for delivering related services and generating content increases. This is demonstrated by a pair of investments from the past week, one in the expansion of a technology lab and another in the form of seed funding for a content studio.
Influenced by the growth of augmented and virtual reality technology as well as 3D computer vision, Ericcson Ventures invested in Matterport, whose hardware and software help companies create AR/VR experiences.
A developer has previewed a pair of potential applications built on ARKit that can be triggered by Alexa, the resident voice assistant of the Amazon Echo.
A survey by ABI Research revealed that only 25 percent of businesses have implemented augmented reality technology in some form or fashion.
Forget what you know about controlling augmented reality experiences. "Scroll" lets you interact with augmented reality using a much more subtle approach: A ring.
