While Elon Musk is in Los Angeles showing off the future of personal transport via the Cybertruck, another, unaffiliated group is taking one of his most popular ideas to market, with augmented reality as a key part of the plan.
Along with rebranding Magic Leap 1 for enterprise customers, Magic Leap has gifted its developer community with some new toys with a tease of more to come in 2020.
As a frequent collaborator with Qualcomm, it would be kind of weird if Nreal didn't have something new to unveil at this week's Snapdragon Summit.
It's the holiday season, and the tech industry is giving consumers several AR products and apps as gift-giving options.
When Facebook launched its first hardware products last year, the Portal and Portal+ smart displays, the company mostly touted its video-calling features as it faced off against Amazon and its Echo Show.
Unless you've been totally off the grid, there's a good chance you're aware that the Disney Plus streaming video service launched this week. And, if you're on this site, you're likely salivating over the new Star Wars series, The Mandalorian.
The longest-running children's television show in the United States, Sesame Street, hasn't survived 50 years without leveraging new technology along the way.
Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice.
Musical theater enthusiasts are about to enter a whole new world of melodic storytelling via augmented reality.
Higher-fidelity 3D content and next-generation AR experiences take more computing power than most modern AR headsets and mobile devices can handle. But Nvidia is introducing a new cloud-based solution to address that need that will stream AR content to modern devices.
It takes confidence and guts to pull off attractive and yet adequately frightening Halloween makeup as an adult.
It looks like Jaunt's pivot from VR to volumetric captures services for augmented reality experiences has paid off.
It looks like Snap's foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series.
The company that supplied some of the technology behind the Star Wars Jedi Challenges AR playset now has its own headset to offer.
When it comes to building luxury cars, Bentley certainly knows what it's doing. However, when it comes to building an AR app, Bentley is looking less Continental GT and more Geo Metro.
With Snapchat making the leap into the smartglasses realm, Facebook had to find a way to try and steal its competitor's augmented reality thunder.
In the last few years, the HoloLens has become a popular tool for use in medical procedures and training. But recently, the Magic Leap One has gained momentum in the space as well when it comes to medical use cases.
While Gucci is among the most recognizable brands in fashion, you would be excused for not realizing that the company makes sneakers as well.
After one of Britain's "Brothers Bling" bought Blippar out of bankruptcy, the mobile augmented reality company is getting back to business with the addition of web-based AR capabilities to its platform.
Cosmetics augmented reality specialist ModiFace appears to be really benefiting from the brand power of L'Oréal, which acquired the company last year.
After improving hand-tracking and adding multi-user sharing features in the last Lumin OS update, Magic Leap has upped the ante yet again.
With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers.
Fresh off of shipping version 2019.1 in April, Unity has already dropped the beta of 2019.2, and it has a bunch of new AR Foundation toys to test.
After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.
It looks like Microsoft will finally make good on its promise to bring Minecraft to augmented reality, as foreshadowed via a HoloLens demo in 2015.
With $100 million in grant funding already available to developers via its MegaGrants program, Epic Games is sweetening the pot with some gear for Magic Leap developers.
Apple quietly pushed out iOS 12.3 public beta 3 on Tuesday, April 23, just over a day after developer beta 3 was released. Just like with the developer version, there aren't any major features or changes to get excited about, but if you were experiencing any minor bugs with the previous betas on your iPhone, this update could squash some of them.
On Monday, the world watched in horror as the historic Notre Dame Cathedral went up in flames in Paris.
Apple CEO Tim Cook has said that augmented reality (or, AR for short) will "change everything." But what, exactly, is augmented reality?
Most of today's mobile augmented reality apps focus on individual experiences, but a new entrant into the space wants to make things a bit more social.
Now that Lego Movie 2, a film about an imaginary world made of plastic bricks existing parallel to the real world, is in theaters, it's the perfect time to shop for Lego apparel at a store modeled after that world.
Mobile augmented reality company Snapchat now has a special option for romantic message exchanging this Valentine's Day, a day which, incidentally, happens to be the first one in 116 years where Sweethearts, the original heart-shaped candy, will be unavailable for purchase.
If you've ever wanted to barge into Jerry Seinfeld's apartment like Cosmo Kramer, you can now do so without having to book a ride on the Peterman Reality Tour.
If you've blocked out your calendar to watch the NHL All-Star Game this weekend, then you might be excited to know that USA Today has given its readers the opportunity to meet Washington Capital's John Carlson in augmented reality.
Just over two months ago, smartglasses startup North opened the doors at its two brick-and-mortar retail locations in Toronto and New York and began accepting orders for Focals. On Thursday, the company announced that those initial customers can get ready to pick up their wearables, as the first shipments have now arrived in stores.
Returning to the spotlight after its debut at last year's CES, augmented reality smartglasses maker Rokid is back with a new update.
Location-based gaming pioneer Niantic has been preparing its flavor of AR cloud, the Niantic Real World Platform, to bring more realistic and interactive augmented reality experiences to mobile apps. And now the company is looking for a few good developers to help execute its vision on the platform.
The app that Lego demoed at this year's iPhone launch event is now available in the App Store, and it showcases several new capabilities available in ARKit 2.0.
One the leading game developers for the PlayStation 4 and Oculus Rift platforms, Insomniac Games, is finally releasing its first major augmented reality title: Seedling for the Magic Leap One.
Augmented reality content makers often position the technology as a new storytelling medium. And who loves stories more than children?
