News: Puma Uses Zappar to Bring Web-Based AR Experience to Retail Store
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
Whenever the name Magic Leap comes up, the talk inevitably seems to turn to the company's big-name backers and "unicorn-level" amounts of cash poured into the venture. And if it's not that, observers tend to focus on the company's market strategy and overall prospects.
While the audio experience is solid on Galaxy phones, it isn't the absolute best out of the box. That's because Samsung has partnered with Dolby Laboratories to provide its industry-leading sound technology known as Dolby Atmos, but it's turned off by default. Once enabled, your audio experience will go from good to great.
Augmented reality is often likened to granting superpowers to mere mortals, but what about mutant powers?
Although Apple's Animoji game is strong, as recently exampled by its Ariana Grande collaboration, Google isn't slacking either, unleashing a far more immersive music experience for smartphone users.
The ability for apps and devices to determine the precise location of physical and virtual objects in space is a key component of augmented reality experiences, and the latest advancements in Bluetooth technology may have a hand in facilitating such location services in the near future.
This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks.
Microsoft has informed HoloLens users that the company will begin rolling out a mandatory update for HoloLens as part of its Windows 10 October 2018 release that brings a number of new features and quality-of-life improvements to the headset.
At its annual MAX event kicking off on Monday in Los Angeles, Adobe gave the audience a new preview of its forthcoming Project Aero augmented reality authoring tool during the keynote presentation.
Two companies armed with web-based augmented reality tools, Vertebrae and Shopify, are ready to help online retailers boost their sales.
Traditional media institution The New York Times continues to break new ground in its augmented reality news coverage, this time with a 3D volumetric capture of model Ashley Graham.
It looks like Snapchat is becoming the MTV of augmented reality. On Thursday, Ariana Grande, with her new album Sweetner, joined Drake and Nicki Minaj and other artists who are pushing new releases through Snapchat's Shoppable AR e-commerce platform.
Just in time for Women's Equality Day on Aug. 26, Treasury Wine Estates is breaking out a line of wines with augmented reality experiences that pay tribute to historically famous women.
With the official launch of Magic Leap One expected by the end of summer (translation: days from now), Magic Leap's hype machine just took a big hit with the sudden loss of a key marketing executive.
Magic Leap CEO Rony Abovitz doesn't engage in tweetstorms often, but when he does, those tweets are bold, exceedingly confident, and there's usually a strong takeaway regarding what the company is or isn't doing. But on Thursday, Abovitz's latest tweetstorm sent an unusually flustered message: We promise, the magic we're telling you about it better than anything you've seen on video.
Location-based gaming pioneer Niantic has offered a preview of its augmented reality cloud platform that could change the immersive content game yet again.
The spirit of Google's Tango augmented reality platform lives on at Vivo, a China-based company that has developed its own 3D sensor for mobile devices.
With the announcement of ARKit 2.0 at WWDC 2018, Apple is bringing some powerful new capabilities to mobile augmented reality apps this fall.
The augmented reality cloud and multi-user experiences are shaping up to be one of the hotter areas of augmented reality, and now Google is the latest entity to back these emerging branches of AR.
The oldest Zen temple in Kyoto, Japan, is now firmly rooted in the future with the launch of the MR Museum on Thursday.
In a LinkedIn post published on Tuesday, Microsoft's leading advocate for the HoloLens made a prediction that the mixing of immersive technologies will define augmented reality in 2018.
During the unveiling of its content partnership with the NBA, Magic Leap CEO Rony Abovitz, with an assist from former player/current pitchman Shaquille O'Neal, described at least one of the ways fans would be able to experience sports using the augmented reality device.
It used to be that the best kind of swag was T-shirts and hats from your favorite music artists, but now the symbol of casual insider cool falls to the tech companies, and Snapchat has just joined the ranks of branded apparel purveyors.
Scary movies seem to be a natural fit for augmented reality experiences, with the latest example coming from the Insidious film franchise.
Augmented reality has given companies worldwide great powers for innovating business practices and engaging customers, but on Monday, Honda demonstrated that with great power, also comes great social responsibility.
Earlier this week, we told you about the new Star Wars augmented reality collaboration with Nissan that will bring the famed science-fiction franchise to auto showrooms, and now we can show you what it looks like.
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
A partnership between augmented reality company Zappar and IoT services provider EVRYTHNG will bring AR experiences to consumers while supplying market data to brands.
This fall, DC Comics fans will be treated to an augmented reality experience promoting the Justice League movie. Likewise, history buffs will be able to enjoy their own augmented reality content by way of the Terra Cotta Warriors exhibit at The Franklin Institute in Philadelphia, Pennsylvania and an in-store promotion featuring famous convicts from 19 Crimes wines.
The more impressive demonstrations of the capabilities of augmented reality add another dimension to what we see in the real world.
Augmented reality sells, but who's buying? Over the past week, two companies made executive hires to capitalize on the growth of augmented reality as a service to sell to other businesses. Meanwhile, two companies joined forces to offer augmented reality tools to headset makers and content providers.
Most people are familiar with the decline of honeybee colonies around the world. Among other threats, Colony Collapse Disorder (CCD) is eroding the capability of honeybees to maintain their hives and provide their services to human farmers.
Walsh, a new community under construction on 7,200 acres of former ranch land near Fort Worth, Texas, will one day contain 15,000 homes.
iCloud can occasionally be the worst part of being an Apple user. It's useful for backing up your information, however, sometimes the problems that stem from Apple's cloud service are so tremendously frustrating they almost seem intentional. Well, buckle in, because it's possible there may be a widespread login issue.
For companies wary of the temperature, PTC just made it easier for them to dip their toes in the waters of augmented reality.
Sony has upped the ante for the promotion of Smurfs: The Lost Village, which was released on April 7 in the US, with a mixed reality experience via Microsoft's HoloLens.
Jeep has now jumped on the AR-retail trend with their introduction of the Jeep Compass Visualizer. Customers can now view and customize a Jeep Compass to their liking, all without a real Jeep even present.
Nineteen days ago, several hundred people could have been exposed by a traveler with measles in Nova Scotia, Canada. The next day, someone flying from Minnesota to Nebraska may have spread the measles to other passengers. A couple weeks ago, it's possible that a man and his six-month old child spread the measles in several Seattle-based locations. Authorities are trying to locate persons who may have been in contact with these people. None of the persons with measles were vaccinated. Why?
There are all kinds of theories—many supported by science—about what causes Alzheimer's disease. Tangles of protein called ß-amyloid (pronounced beta amyloid) plaques are prominently on the list of possible causes or, at least, contributors. An emerging theory of the disease suggests that those plaques aren't the problem, but are actually our brains' defenders. They show up to help fight an infection, and decades later, they become the problem.
If you're an Apple user and want an untethered virtual reality system, you're currently stuck with Google Cardboard, which doesn't hold a candle to the room scale VR provided by the HTC Vive (a headset not compatible with Macs, by the way). But spatial computing company Occipital just figured out how to use their Structure Core 3D Sensor to provide room scale VR to any smartphone headset—whether it's for an iPhone or Android.