News: Zappar Pitches Baseball AR Mini-Game for Wise Snacks
Wise Snacks wants baseball fans to reach for potato chips instead of peanuts and Cracker Jacks, and it's calling augmented reality out of the bullpen to close the deal.
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News: World of Tanks Is Bringing Us This Mind-Blowing AR Museum Attraction
Wargaming's World of Tanks — the popular multiplayer online war game — teamed up with The Tank Museum to create an augmented reality experience like no other. Alongside several German tanks that are part of the exhibit, visitors can use Microsoft HoloLens and Google Tango technology to explore a rare Stürmtiger tank inside and out.
News: Clay VR Has Gesture Recognition Using Just Your iPhone
If you don't know Clay, you're probably going to want to. According to their website, Clay VR's goal was to not only expose users to the world of AR/VR, but fully immerse them in it. Clay does this by allowing users to feel like they were touching the objects in virtual worlds in order to make the virtual worlds feel more natural and real.
Market Reality: Business Interest High, Adoption Low for Augmented Reality
A new survey shows that the majority of companies have an interest in using augmented reality, though adoption remains low. Meanwhile, two companies with support roles in the augmented reality industry are seeing positive financial results.
News: Read Classic Ebooks for Free — With Formatting You Would Actually Pay For
Volunteer project Standard Ebooks strives to enhance some of the work available from Project Gutenberg and other public domain text sources, making them easier on the eyes.
News: As It Turns Out, Seniors Love Getting News on Their Smartphones
Amidst reports of the newspaper industry struggling to survive, it's becoming more and more clear that people are increasingly turning to their smartphones for the news. In fact, a new study by the Pew Research Center has found that 85% of US adults check the news on mobile devices. Surprisingly, seniors constitute a sizable portion of this.
News: And Suddenly, Tesla Becomes a $5.9 Billion Car Brand with 32% Jump in Value
Demand for Tesla's driverless features as well as its ultra-long battery ranges and a reputation for offering the best-in-class electric car driving experience helped Tesla see a 32% surge in its value as a brand, topping out at $5.9 billion in the BrandZ Top 100 Most Valuable Global Brands study, released June 5.
News: You Better Be Camera Ready to Board Your Next JetBlue Flight
If you thought the selfie would only ever be used to bombard your feed on Instagram, you were wrong. Dead wrong. JetBlue is looking to take those selfies and use them to check you in for your next flight.
How To: Play Music Through Your Phone's Earpiece Speaker for a Low-Key Listening Experience
Say you're on a train to work, but you forgot your headphones. You'd normally listen to music to pass the time, but given the circumstances, your choices are to sit silently like a considerate adult, or to blare songs out of your phone's main speaker like a jerk. Thankfully, there's now a third option.
Brief Reality: ITC Infotech, PTC, Oracle Join Forces for Augmented Reality Service
The common thread between this week's Brief Reality stories is that augmented reality is beginning to prove its worth as a technology that improves workflows and processes. From customer service to healthcare to manufacturing, augmented reality is helping companies improve productivity.
How To: Turn Your Galaxy S8 into a Google Pixel
There's no debating that the Galaxy S8 and S8+ are top contenders for the most beautifully designed handsets of 2017, but the same can't be said for their TouchWiz interface, which has been met with lukewarm reception at best.
News: Will Google's Standalone VR Headsets Enable AR Experiences?
Google announced several new devices (as well as updates to existing devices) that will take advantage of the company's augmented and virtual reality platforms.
News: Fly Lufthansa? Snapchat Will Introduce You to Your Flight Crew
What companies do you think have a unique and compelling take on social media? Wendy's is certainly confident, to say the least. But Lufthansa Airlines is taking a different approach than most — and it seems to be working — as they give passengers a look behind the scenes through Snapchat Stories.
News: Blippar Brings App-Free Augmented Reality to Web Display Ads
Mobile augmented reality developer Blippar has escalated the augmented reality advertising arms race, introducing a new rich media ad format that enables augmented reality experiences without a dedicated app.
News: Netflix Sets Its Sights on the HoloLens with New Developer Job Listing
Alright, fellow HoloLens code wranglers, load up your word processor because it's time to spruce up your résumés. According to a report by Variety, Netflix is looking to hire a new Senior Software Engineer — and Windows and HoloLens were mentioned as an end point.
News: '5G' Is Here! ... In Parts of Austin. For Very Few Customers
Those of us with modern smartphones know that 4G LTE networks have provided us with a phenomenal experience. One light years beyond what we had access to before. For some time, AT&T has been teasing its dive into the next iteration of network speeds, agonizingly doing so without any specific dates for when they would actually deliver. But today, AT&T confirmed what they call the "5G Evolution," and it's available now.
News: Verizon's Galaxy S8 Is Missing a Key Bixby Feature
The Galaxy S8's Bixby Vision feature isn't working up to its full potential for Verizon customers, according to a recent CNET report.
News: AR Makes Its Broadway Debut on Makeup App
The Broadway musical War Paint is teaming with augmented reality cosmetics app YouCam Makeup to promote the show on iOS and Android devices. The musical, which centers on the famous rivalry between Elizabeth Arden and Helena Rubinstein, two cosmetics industry pioneers, has been the talk of Broadway since its premiere in March 2017.
News: Soldiers Could Soon Use HoloLens to Plan Missions Using Interactive 3D Maps & Models
Just like in the Spy Kids 3D movie, US soldiers may soon upgrade their mission planning from 2D to 3D. Welcome to the wonderful world of augmented reality, US Army.
News: Microsoft's HoloLens Reaches the Classroom with Lifeliqe's Mixed Reality Apps for Kids
Microsoft's augmented reality headset, the HoloLens, is getting a taste of the classroom with Lifeliqe's new mixed reality apps for kids.
News: Holographic Fitting Rooms Are Here with HoloLens & Pictofit
If you've been longing since the '90s for the total Clueless experience of virtually trying on clothes, you missed out by not attending London Fashion Week earlier this year.
News: Mercedes-Benz to Start an Uber-Like Driverless Taxi Program
Mercedes-Benz's parent company, Daimler, announced their intention today to put self-driving taxis on the road in three years or less in a partnership with Bosch.
News: Zappar Goes from $84,000 Kickstarter to $3.75 Million Series A Funding for Mobile AR
In December of last year, UK-based Zappar successfully raise $84,356 for their ZapBox mixed reality headset—over $50,000 more than their goal. Well, they just blew that sum out of the water when they announced this morning that they've closed a Series A round of funding with $3.75 million.
Video: Space & Sound Used to Help Visually Impaired Navigate with the HoloLens
We live in a marvelous age, a time where technology is driving us forward as a species at a rapid pace, and tech-driven miracles are becoming more and more commonplace. While the human race may not be focused on building the largest wonders of the world, as it once was in history, the current order of wonders are much smaller in scale—even internal.
Have You Seen This?: New 'Crayon' HoloLens App Brings Back the Fun of Drawing on Walls
Crayon, a free 3D drawing application by the mysteriously named arkalian, showed up in the Windows Store recently, so I gave it a try like I do all new apps for Windows Holographic. Truthfully, I loaded it up not expecting much, but wow, was I wrong. It's a simple idea, but it's executed well enough to make it a truly great experience on the HoloLens.
News: Google's Battery Issues Seem to Be Affecting Pixel Users, Too
In recent weeks, thousands of Nexus 6P users have reported that their devices are shutting down with 30% or more battery life remaining. The phones won't start back up until they're plugged into a charger, so it's as if the battery completely dies even though there is plenty of juice left.
News: HoloGroup Is Trying to Crowdfund Their Holographic Learning App HoloStudy
When the HoloStudy Demo app for HoloLens came out in September, it was a pretty impressive start to what could be a very valuable science tool for education. Now, Moscow-based HoloGroup, makers of HoloStudy, started an Indiegogo campaign to improve their modular teaching app.
News: Trimble & Umbra Partner to Bring Complex Imagery on the HoloLens
When developing for the HoloLens, keeping a constant 60 fps (frames per second) while making things look beautiful is a challenge. Balancing the processing power to display complex models and keeping the frame rate where it needs is just a straight up painful process, but a solution seems to be on the horizon.
News: Brenda Freeman Leaves Behind TV & Film to Join Magic Leap as CMO
Today, December 7, it was officially announced that Magic Leap has found their replacement for the recently departed Brian Wallace. Magic Leap CEO Rony Abovitz has tapped Brenda Freeman, former EVP and Chief Marketing Officer of National Geographic Channel, as their new Chief Marketing Officer.
How To: Get the Pixel's Frosted Dock Background on Marshmallow
Google made an entirely new launcher for its Pixel devices, and it's got a lot of cool features such as a swipe gesture to open your app drawer and an entire home screen page dedicated to Google search. We've already shown you how to get this so-called Pixel Launcher on other devices, but there was always one feature that was missing.
News: Windows Holographic Lands in Windows 10 Insider Build 14971
Windows Insiders running Build 14971 of Windows 10 in the Fast Ring can now look for the "Windows Holographic First Run" app to check to see if their PCs are up to the task of running Windows Holographic. It won't detect your VR headset yet, but at least you'll be able to see if your computer will be compatible.
News: Reputable Analyst Predicts Apple's AR Ambitions Are Heading to Cars
Google and Microsoft have both established platforms and hardware for emerging digital realities, but Apple, true to form, hasn't had much to say on the subject. They've shown interest in augmented reality, and we've seen patent filings that indicate research and development, but a recent rumor points to that research ending up in your car instead of a rose gold headset.
How To: Get the Pixel's Boot Animation on Any Android
As the first phones to be made by Google, the new Pixel and Pixel XL have several slick customizations that you won't find on any other Android device. There's tons of functional stuff like the new Google Assistant and a much-improved camera app, but also a few aesthetic tweaks to help class up the joint.
News: Google's Pixel Phone Is Taking All the Fun Out of Android, and That's the Point
It seems that fans of the Android open-source operating system are a bit peeved by some of the choices Google has made regarding the new #MadeByGoogle Pixel phones. And with good reason. The new phones are expensive, the Nexus line is dead, and some Redditors are speculating on whether or not the Pixel bootloaders may not be unlockable at all.
News: This Dev's Awesome Kinect + HoloLens Hack Lets Him Control a Hologram's Entire Virtual Body
It's no surprise that the Microsoft Kinect can provide far better motion tracking than the HoloLens currently can on its own, but at least one developer didn't want to wait for the company's own eventual implementation. Kyle G, founder and CEO of Wavelength Studios, projected his movements using a Kinect into a holographic zombie.
Concept: HoloLens App 'Future Boy' Turns a Painting into an Interactive 3D Game
The HoloLens opens up new, digital locales within our physical world, so it was only natural for the HoloLens Challenge to ask developers to create a portal into one. One developer rose to the task and gave life to wall art, turning it into an interactive game called Future Boy.
News: Why Is Most HoloLens Development Happening in Unity?
Autodesk offers some of the most popular software for computer-aided design (CAD) projects, which involve all sorts of 3D rendering. Their tools are clearly suited for use with the Microsoft HoloLens, but so far very little supports HoloLens development outside of Unity. Why is that?
News: The World of Horror Just Got Real with the Augmented Reality Game 'Night Terrors'
Augmented reality allows for all kinds of experiences to happen just about anywhere, and that creates some incredible potential for entertainment. While games like Pokémon GO take you out into the world, one crowd-funded game wants to keep you inside—to scare the crap out of you in your own home.
News: Windows Holographic Is Coming to Intel's Project Alloy Cord-Cutting Headset
Most popular virtual reality headsets, like the HTC Vive and Oculus Rift, require a tethered connection to the computer and that imposes some obvious restrictions on how much we can move in our space. We'd all prefer a simpler, untethered option, and Intel wants to provide just that.
Review: My 6 Months Using the 12.9-Inch iPad Pro
The 12.9-inch iPad Pro was released in stores on November 11, 2015, and a couple days later I went to an Apple Store and to check it out in person. I had mixed feelings about the tablet, but was intrigued overall—so much so that over the next few weeks, as I found myself hearing more and more about the device, a thought began to take hold in the back of my mind—I really want one. At the same time, I was hesitant about dropping roughly 10 Benjamins for a tablet!