In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home.
With the defending champion Golden State Warriors and Drake's favorite team, the Toronto Raptors, set to face off in the NBA Finals starting Thursday, Snapchat has gifted hoops fans with a pair of augmented reality experiences.
With the latest software updates for its Focals smartglasses, North has essentially deputized its customers as marketing evangelists to friends and family.
Visitors to the Unity booth at the Game Developers Conference in San Francisco will get a special augmented reality treat courtesy of Magic Leap and Weta Workshop.
While AT&T is gradually showing off the powers of its 5G technology in the US via the Magic Leap One, another major wireless company is doing the same in the UK using the world of fashion.
Already a powerhouse for its graphic design tools, Adobe is making a run at the 3D content creation realm dominated by Unity and Epic Games by acquiring software maker Allegorithmic.
Despite less than glowing reviews from critics, the latest installment from the Harry Potter spinoff movie series, Fantastic Beasts: The Crimes of Grindelwald, is winning at the box office.
Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size.
On June 23, National Geographic will begin welcoming visitors to the world's first outdoor planetarium in Quebec, Canada, where an augmented reality experience overlaid on the night sky will replace the projection systems of traditional facilities.
Developers can now publish augmented reality experiences that are viewable through the experimental version of Chrome and ARCore.
Although retailers like Mac Cosmetics and Zara have been celebrated for deploying innovative in-store augmented reality experiences in their brick-and-mortar locations, a new report throws cold water on the practice.
New Balance is helping Liverpool Football Club (FC) fans see how they look in the team's new kits with an augmented reality experience in Snapchat.
On Tuesday, at Google's I/O developer conference, the company announced a huge update to its ARCore augmented reality toolkit that matches the latest features of ARKit, and surpasses Apple's AR platform via support for shared experiences.
With the theatrical premiere of Deadpool 2 less than two weeks away, the hype train for the sequel to 2016's surprise R-rated hit is gaining steam, and augmented reality is on board for the ride.
Another AR cloud candidate has emerged in YOUAR, a startup that has developed a new system that enables persistent augmented reality experiences on iPhones and Android devices.
Despite the wide availability of markerless augmented reality experiences for mobile devices, there is still a market for scanned triggers for content, as evidenced by the new image recognition capabilities on Facebook's Camera AR platform.
Location services provider Mapbox is giving developers a means for building location-based AR apps and multi-user experiences with its new Mapbox AR toolkit.
Old school media stalwart Sports Illustrated is billing this year's Swimsuit Issue as the "Most Immersive Experience Ever," and it certainly lives up to that statement, as the magazine has added augmented reality and virtual reality experiences to this year's version via Snapchat and the Life VR app.
The latest cosmetics brand to launch its own augmented reality try-on tool is Cover Girl, which introduced its browser-based experience this week.
Although The New York Times may have won the race in terms of presenting coverage of the 2018 Winter Olympics through augmented reality first, The Washington Post is nevertheless working to compete in AR in a different way—via gaming.
On Thursday, Snapchat opened up its walled garden of World Lenses to the masses of creators with the launch of Lens Studio.
Snapchat has broken new ground in its augmented reality advertising efforts, as BMW has opted to show off its new X2 model in AR with the Augmented Trial Lens.
While not specifically an augmented reality conference, IFA 2017 packed a plethora of presentations with AR themes, including devices with AR features from Sony and Motorola, a smartphone-based AR headset from Lenovo, and a new processor from Huawei that will facilitate AR experiences.
When you think of AR experiences, you typically think of something that either involves a headset or a handset. Augmented reality without either of those things has seemed impossible in the past. But if anyone is going to try to find a way to have an augmented reality experience without electronics, it's Disney.
A 2D film can show you something, but a 3D film in virtual reality can make you feel it. If done right, you'll feel immersed in a new world that surrounds you. If done wrong, you'll get nauseous and uncomfortable. SilVR Thread, a 360-degree VR video company, figured out a few important ways to get the feeling right.
Samsung and Microsoft do it out of the box, Google does it with a little tweaking, and they all do it well—multitasking. While we can hope for better (or simply any) multitasking integration for the next iteration of the iPad and iPad mini, a new jailbreak tweak eliminates the wait.
Being a musician, whether experienced or just starting out, if you don't know your basic music theory, then you're selling yourself short on a wealth of knowledge! If you're just getting started and have never learned theory, this is where you begin. In this video you will get a basic over view of the staff, bar lines and double bar lines, treble clef, bass clef and the grand staff.
If you haven't tried popovers then you haven't experienced an experience that's equivalent to having fireworks lighting up in your mouth. With the fluffiest crust ever that resembles a muffin top and a hollow center just big enough to fill with custard or chocolate, it combines doughy goodness with creamy sweetness in the center.
Learn how to hit a golf ball. Tee off and experience the world's most authentic online golf experience! 1. Place the cursor over the swing meter at the bottom of the screen when you are ready to hit the ball. The mouse icon will change into the swing icon. 2. Click and hold the mouse and push up to the desired strength indicated by the yellow shaded area. 3. Release the mouse button. The yellow shaded area becomes green and moves to the right. 4. Click the mouse when the green line is closest...
The biggest triumph and novelty about James Cameron's "Avatar" was that though we were watching seven foot-tall blue people jumping around big, glowing trees, we became so immersed in the experience that we forgot they weren't human. Bring the "Avatar" experience literally to life this Halloween by dressing up as the beautiful Neytiri.
In this video tutorial, viewers learn how to test their system performance. Begin by clicking on the Start menu and select Control Panel. Then click on System and Security, and select "Check the Windows Experience Index" under System. Now click on "Rate this computer". The system will then begin to run some tests. This will take about 1-2 minutes. The Windows Experience Index assesses key system components on a scale of 1.0 to 7.9. This video will benefit those viewers who use a Windows 7 com...
Hack mybrute with this mybrute cheat. MyBrute hacks, cheats, tricks. Watch this video tutorial to learn how to use MyBrute and improve your brute (07/05/09).
Hack mybrute with this mybrute cheat. MyBrute hacks, cheats, tricks. Watch this video game tutorial on how to hack MyBrute for black skin on your brutes (06/04/09). You won't get banned or anything, and it helps your character!
Watch to learn how to get infinite EXP with proxies in MyBrute (04/23/09). It shows how to get exp from pupils you make by passing the current two checks (Flash SOL files and IP check).
Have an opinion and want the whole world to know it? You're not alone! There are many online outlets for you to type up your review, whether it be for a restaurant, play, movie, book or anything else you have recently experienced. Check out this video for tips on how and where to post your exciting review.
Some of the oldest art on Earth was created 36,000 years ago on the walls of the Chauvet Cave in France. However, these days, physical access to the cave is restricted in order to preserve the site.
In the late nineteenth century, the advent of the motion picture wowed audiences with a new storytelling medium. Nearly a century and a half later, augmented reality is establishing a new frontier in film.
It's a good sign for any emerging technology when one of the leaders of an industry adopts it. So when Mastercard, a brand so recognizable that it dropped its name from its logo at CES last year, decides to develop a mobile augmented reality app, the moment is a milestone for the AR industry.
The first season of Star Wars: The Mandalorian may be over, but the love for its biggest star, Baby Yoda, persists.
The book is almost closed on 2019, but Magic Leap has one more gift to offer its users before the new decade arrives.
