Sure, Snapchat AR Lenses can be fun, but they can help communicate complex issues as well. While our Facebook news feeds were filled with references to 311 Day, March 11 is also World Kidney Day, the United Kingdom's National Health Service Blood and Transplant (NHSBT) used the occasion to educate its constituents about organ donation.
If you're a man and subscribe to podcasts or YouTube channels that cater to masculine interests, then you've almost certainly encountered sponsorships from Manscaped. And that means I don't have to explain what the company is selling you (for the uninitiated, it's a company dedicated to helping you trim your body hair—most notably, your nether regions, in addition to other areas).
It's common knowledge these days that Apple puts great cameras into their iPhones. So, it probably comes as no surprise to learn that the iPhone 12, 12 mini, 12 Pro, and 12 Pro Max sport some excellent shooters. What you might not know, however, is that these cameras are quite literally capable of Hollywood-quality video. So don't be surprised to see one of these filming a Netflix series.
One of the coolest things about Android is the ability to tweak things to your liking. When it comes to Galaxy phones, Samsung is no stranger to adding extra customizations. Want to add an equalizer to your volume panel? Samsung has an app specifically for that — no joke.
While much of the world is currently in some form of quarantine due to the COVID-19 pandemic, augmented reality (AR) gives us all the opportunity to see virtual content while stuck in our homes.
For those not used to it, working from home can be a difficult transition. Everything around you can be a distraction, and distance from your boss and coworkers means less pressure and incentive to get things done. So it's not surprising to see a major drop in productivity during a period of self-quarantine, but your phone can help you stay on track instead of sidetracking you.
There might not be a better brand partnership for the speedy Sonic the Hedgehog character than a fast-food restaurant. For that matter, augmented reality is also the ideal technology for promoting a movie that features an animated talking rodent living life in the real world.
The international profile of augmented reality startup Nreal continues to quietly rise thanks to gradual updates and various strategic branding opportunities.
The top five apps of the 2010s were all social media apps of some kind, and the fact that's not surprising to you says a lot. We may use them for other reasons here and there, but our phones are social media machines at their cores. The thing is, some make better machines than others.
Let's be honest, nobody enjoys doing cardio — they tolerate it. That dreadful, loathsome feeling you experience when you're doing cardio workouts isn't unique to you, it's almost universal. Sure, it gets easier the more you do it, but there are some ways to make it better now.
Along with rebranding Magic Leap 1 for enterprise customers, Magic Leap has gifted its developer community with some new toys with a tease of more to come in 2020.
The HoloLens 2 hasn't even reached most of the market, but it's already a big-time TV star. Microsoft's augmented reality device made its primetime debut on FOX TV last night on an episode of the hospital drama The Resident.
A little over a year after emerging from stealth, augmented reality gaming startup Illumix has launched its first title using a familiar formula, but with a new twist.
After entering into settlement talks with Epic Games over the gaming giant's trademark challenge, Nreal is now ready to open up the floodgates to potential early adopters in the augmented reality space.
Unless you've been totally off the grid, there's a good chance you're aware that the Disney Plus streaming video service launched this week. And, if you're on this site, you're likely salivating over the new Star Wars series, The Mandalorian.
The long wait is over — the best augmented reality device on the planet is finally available.
Google has started to release a Go line of Android apps. These apps offer a minimalistic version of their major app counterpart. So far, we have Go versions of Maps, Photos, Gmail, and more. Who are these apps for and why would you want to use them? Here's a quick overview of Google Photos and Gallery Go.
OneDrive has some really cool features, like being able to lock your files with a fingerprint. If you want to be on the forefront of these new features, you can sign up to the OneDrive beta testing program to get new feature before anyone else.
It looks like Snap's foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series.
It's finally out. After months of testing, iOS 13 is available to install on your iPhone, which means over 200+ new features you can use right now. The update, released on Sept. 19, can be installed over the air or from a restore image using iTunes in macOS Mojave and older or Finder in macOS Catalina. Ditto for the 13.1 update issued on Sept. 24.
Thanks to a new update to Amazon Sumerian, developers will now be able to not only create more realistic 3D content, but also build AR experiences more easily.
With HoloLens 2 (hopefully) just around the corner, Microsoft has announced that it will no longer be providing any major operating system updates to the original HoloLens.
The idea of squeezing your phone might have sounded a bit out there when it was new, but it's now a hallmark feature on Pixel devices. As useful as it is for summoning the Google Assistant, however, it certainly would be nice to be able pick and choose what action is triggered by squeezing the phone. Well, now you can.
While Gucci is among the most recognizable brands in fashion, you would be excused for not realizing that the company makes sneakers as well.
A company whose sole product line is smartphones might be worried about early proclamations that the smartphone is dead with the advent of augmented reality wearables.
From the first moments of booting up Harry Potter: Wizards Unite to the hours of walking you're bound to experience, one thing is clear — encountering Foundables and defeating their Confoundables is a significant plot point of the AR game. While you receive rewards each time you retrieve a Foundable, the real treasure comes from completing parts of the Registry, called "Families."
If you've read or watched anything Harry Potter before, you know friendship and teamwork are huge parts of the story. The same goes for Harry Potter: Wizards Unite, with its "Wizarding Challenges." Here, you can tackle Fortresses full of Foes alone, but why do that when you can battle with up to four other friends at once? Here's how it all works on Android or iOS.
Cosmetics augmented reality specialist ModiFace appears to be really benefiting from the brand power of L'Oréal, which acquired the company last year.
For many, the stock version of Android is often considered the epitome of what the operating system should look and feel like by default. It's clean and clear of unwanted extra apps that come pre-installed with the system, provides a fluid and fast user experience, and runs on just about any device that has an unlocked bootloader to install a custom ROM with the stock version ready to go.
Augmented reality platform maker Zappar and its marker-based augmented reality technology have been around well before Apple and Google brought markerless AR to mobile apps.
Apple quietly pushed out iOS 12.3 public beta 3 on Tuesday, April 23, just over a day after developer beta 3 was released. Just like with the developer version, there aren't any major features or changes to get excited about, but if you were experiencing any minor bugs with the previous betas on your iPhone, this update could squash some of them.
Developers, get excited. The new iOS 12.3 dev beta 3 just dropped. While this beta doesn't introduce any major features or changes, it means Apple is continuing to address unseen bugs and potential vulnerabilities from the previous versions.
New images reveal that Microsoft is already well underway in fulfilling its $480 million contract to provide augmented reality headsets to the US Army.
The partnership between Magic Leap and leading South Korean wireless carrier SK Telecom took on an added importance earlier this week as the company unveiled the world's first nationwide 5G network.
After showing off a prototype of the Grordbattle multiplayer first-person shooter at the Game Developer Conference, Magic Leap has added a new Shared World feature in version 0.95.0 of the Lumin OS update released this week.
There have been concerns with how much personal information Google tracks and all the things they know about us. Of course, that's what makes Google services so useful, they can use that information to cater to each of us individually. So yes, it serves a purpose, but it's not great for personal data security.
Most of today's mobile augmented reality apps focus on individual experiences, but a new entrant into the space wants to make things a bit more social.
Snapchat made augmented reality selfie effects famous, with Facebook copying the feature across its mobile apps. Of course, others have followed, but their face tracking apps often pale in comparison to the original.
Just over two months ago, smartglasses startup North opened the doors at its two brick-and-mortar retail locations in Toronto and New York and began accepting orders for Focals. On Thursday, the company announced that those initial customers can get ready to pick up their wearables, as the first shipments have now arrived in stores.
It looks like Facebook really likes Google's augmented reality leadership talent, as the social media giant has hired away another employee from the AR and VR team at Mountain View to lead its team for a product that brings Facebook's AR platform into homes.
