One of the most overlooked components of talking about augmented reality and virtual reality is getting people to actually use the hardware and software associated with these platforms.
For some, going to the dentist can be a terrifying experience, but a new use of augmented reality could go a long way toward making the trip feel more like it's worth the orthodontic angst.
On Friday, game developer PreviewLabs released the first online multiplayer game for the Microsoft HoloLens.
Samsung's Galaxy S8 and S8+ are excellent smartphones that wowed critics and consumers alike. So, it's only natural that Samsung's followup, the Galaxy S9 and S9+, would garner significant anticipation. While we don't know everything about these devices quite yet, we do have guesses to some key points of interest, including when the device will be announced and even released.
Last week, Magic Leap CEO Rony Abovitz teased his Twitter followers with some "fun and cool stuff" to share in the coming days. On Monday, he made good on that promise, sort of.
To promote Star Wars: The Last Jedi, Disney and Lucasfilm released virtual porgs into the wilds of Snapchat via a Sponsored Lens on Sunday.
A Brooklyn-based startup has launched a glasses-free holographic display for less than the cost of an iPhone 8 Plus.
The Android Oreo Beta for the Galaxy S8 and S8+ has been available for nearly two weeks. Samsung started rolling out the Beta 2 update late last week in the UK, and just yesterday in the US. Unfortunately, the US version of the update firmware (G955USQU1ZQK6) experienced a critical bug with the phone app at launch. As a result, Samsung has completely pulled the US Beta 2 update for the time being.
This year, two new OEMs are trying to enter the crowded smartphone space. The first was Essential, and now Razer has entered the market with the Razer Phone. Utilizing the team they acquired from Nextbit in January, Razer has created a powerhouse of a device designed for gamers. Coincidentally, Razer announced their new device a day before Apple's biggest revision to the iPhone was released.
Ever since the planet went crazy trying to find augmented reality creatures in Pokémon GO, we've been waiting for the next virtual object game capable of delivering a similar hit. And now, we might finally have one coming, direct from the magical world of Harry Potter.
Shortly after we detailed several indicators that the Galaxy S8 Oreo Beta Program would begin rolling out in the month of November, we now have a full changelog for the update.
Just days after announcing the launch of two new mixed reality studio facilities, Microsoft is extending its mixed reality reach even further with the announcement that the HoloLens will now be offered in 29 new markets.
If you need a little inspiration for tonight's Halloween festivities, this augmented reality magazine cover featuring the Dark Knight himself, Batman, may do the trick.
Microsoft's latest move to further secure its hold on the emerging mixed reality space comes in the form of two new Mixed Reality Capture Studios in San Francisco (the flagship studio) and London.
While some companies like IKEA and Lowe's zig towards ARKit to entice shoppers, Target has opted to zag to broader appeal with an augmented reality see-before-you-buy tool for its mobile website.
Augmented reality software provider Ubimax unveiled their graphical authoring and publishing tool for their Frontline enterprise platform to attendees at Augmented World Expo Europe today.
The new iPhone 8 and 8 Plus models come with a gorgeous Retina HD display with Apple's True Tone technology, which automatically adjusts the white balance on the screen to match the ambient light around you. The iPhone X also has True Tone built into its Super Retina HD display. However, if you're coming over from any previous model iPhone, it may look a little strange in some situations.
Lowe's Home Improvement has been an early adopter of augmented and virtual reality in their business practices, so it was a bit of surprise that their name was absent from the ranks of companies launching ARKit apps last week.
One of the byproducts of the success of Pokémon Go was the viral images that made the rounds on social media of people putting Pikachus, Charmanders, and their brethren in compromising positions. Snapchat has a similar claim to fame, most recently with the inexplicable popularity of the dancing hotdog.
Every year, football fans get excited about the next crop of blue chip prospects joining their teams, from five-star high school recruits graduating to college to first-round rookies drafted into the NFL.
The standing desk movement has gained momentum over the past few years as research has pointed to the detrimental health effects of sitting at a desk all day.
The Franklin Institute is rolling out the augmented reality carpet for the arrival of the Terracotta Warriors of the First Emperor exhibit, which will open on Sept. 30 in Philadelphia.
One of the more meme-able characters from the animated series Rick & Morty will be able to beckon iPhone owners to "show them me what you got" thanks to ARKit.
The Google Assistant is an incredibly useful tool that's now available for both Android and iOS. You can use plain English to send voice commands that range from turning off your smart lights to answering almost any question — but many of these features won't work properly if you have certain Google activity controls disabled.
Augmented reality developer Blippar has created a new visual positioning service based on computer vision that is two times more accurate than GPS in urban locales.
Niantic has gotten themselves into a bit of a mess regarding their hit game Pokémon GO recently. The company hosted a fan fest in Chicago earlier this month that ended up being a complete disaster.
There's good news for iOS 11 beta testers — Apple just dropped the fourth version of the iOS 11 developer beta today. That means the newest iOS 11 public beta 3 will be released in a day or two.
As augmented reality becomes more and more integrated into the mainstream, people have been wondering the future of AR is going to look like. Jay Samit has a pretty clear idea.
Wise Snacks wants baseball fans to reach for potato chips instead of peanuts and Cracker Jacks, and it's calling augmented reality out of the bullpen to close the deal.
Wargaming's World of Tanks — the popular multiplayer online war game — teamed up with The Tank Museum to create an augmented reality experience like no other. Alongside several German tanks that are part of the exhibit, visitors can use Microsoft HoloLens and Google Tango technology to explore a rare Stürmtiger tank inside and out.
If you don't know Clay, you're probably going to want to. According to their website, Clay VR's goal was to not only expose users to the world of AR/VR, but fully immerse them in it. Clay does this by allowing users to feel like they were touching the objects in virtual worlds in order to make the virtual worlds feel more natural and real.
Imagine walking up to enter a live event — but instead of pulling out a physical or mobile ticket to get admitted — you pull out your smartphone which lets out an ultrasonic sound tailored for you that lets you into the event.
A new survey shows that the majority of companies have an interest in using augmented reality, though adoption remains low. Meanwhile, two companies with support roles in the augmented reality industry are seeing positive financial results.
If you're someone who loves to read, you've probably read a book that made you want to hop into the story and live in the world that wasn't your own. Reading has a way of letting us escape into other worlds and experience things that we normally wouldn't be able to. Augmented reality is similar in that way. Which is why it makes sense that the two would be combined to create an incredible, immersive new way of reading.
Despite the threat of superbugs, physicians continue to prescribe antibiotics when they might not be needed, and patients are suffering.
Volunteer project Standard Ebooks strives to enhance some of the work available from Project Gutenberg and other public domain text sources, making them easier on the eyes.
Amidst reports of the newspaper industry struggling to survive, it's becoming more and more clear that people are increasingly turning to their smartphones for the news. In fact, a new study by the Pew Research Center has found that 85% of US adults check the news on mobile devices. Surprisingly, seniors constitute a sizable portion of this.
If you thought the selfie would only ever be used to bombard your feed on Instagram, you were wrong. Dead wrong. JetBlue is looking to take those selfies and use them to check you in for your next flight.
Say you're on a train to work, but you forgot your headphones. You'd normally listen to music to pass the time, but given the circumstances, your choices are to sit silently like a considerate adult, or to blare songs out of your phone's main speaker like a jerk. Thankfully, there's now a third option.
The common thread between this week's Brief Reality stories is that augmented reality is beginning to prove its worth as a technology that improves workflows and processes. From customer service to healthcare to manufacturing, augmented reality is helping companies improve productivity.
