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News: Time Magazine Takes Readers on an Augmented Reality Tour of Amazon Rainforest

Prior to this year, Time primarily relied on image markers in the magazine to trigger its special augmented reality features

News: Blizzard Transforms Snapchat with World of Warcraft 15th Anniversary AR Lenses

If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game).

News: YouTube Unleashes First AR Makeup Try-On Tool with Mac Cosmetics

While Modiface, YouCam, and others have been playing in the virtual make-up marketing pool for a while, here comes Google ready to splash down with a cannonball.

How To: Make All Compatible Games Play in 90 Hz on Your OnePlus 7 Pro

One of the standout features of the OnePlus 7 Pro is the 90 Hz display. A higher refresh rate means smoother gameplay for all your favorite games, which is precisely what you'd want out of your gaming experience. However, not all games play nicely with these higher refresh rates — but luckily, there's a pretty simple fix.

News: Snapchat Drapes the Statue of Liberty in the American Flag for Fourth of July Augmented Reality Lens

Under the rocket's red glare and the bombs bursting in air, the Statue of Liberty is swaying in celebration this Fourth of July thanks to Snapchat.

News: Google Courts Advertisers with Virtual Makeup for YouTube, Immersive Display Ad Format, & 3D Editor for Poly

After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.

News: Snapchat Showcases Its Creative Chops at Cannes Lion with Marker Tracking & Landmarker AR Lens

One of the most prestigious annual events for the advertising industry, the Cannes Lions is the ideal backdrop for Snapchat to show the brands and agencies in attendance what it's got.

News: Snapchat Celebrates Pride Month with New Landmark AR Experiences

While the 49th Annual Gay Pride Parade and Festival will take place on Santa Monica Boulevard and West Hollywood Park, revelers will also be able venture Northeast to the TCL Chinese Theater on Hollywood Boulevard to continue celebrating via Snapchat.

News: Apple to Unveil Stereo AR Headset Support, New ARKit Capabilities, & More at WWDC, Report Says

Over the past two years, Apple's Worldwide Developers Conference (WWDC) has become a showcase for new ARKit capabilities. This year, it could offer more information related to Apple's long rumored augmented reality wearable.

News: Jack Daniel's Joins the Augmented Reality Marketing Fray with Interactive Label & App

While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.

News: Apple Adds to Its AR Bench Strength with Hiring of Jaunt Co-Founder

Arthur van Hoff, former CTO and co-founder of Jaunt, is taking his immersive content talents to Cupertino.

Hands-On: Hands-On with the HoloLens 2, the New Best Augmented Reality Experience You Can Get

In the last couple of days there's been a lot of speculation about the powers of Microsoft's HoloLens 2, but few have had a chance to get their hands on one to see if the company's claims live up to what HoloLens inventor Alex Kipman showed off on stage.

News: USA Today App Treats Fans with Oscars-Inspired AR Costume Showcase Featuring Black Panther, Mary Poppins, & More

The Oscars are fast approaching, which means that all the most talked about films are getting a second dose of heavy promotion in hopes of winning an Academy Award.

News: Magic Leap Finally Releases Madefire Comic Book App for Interactive Reading & Comic Creation

Among the many partnerships mentioned early on in the life of the Magic Leap One, by far one of the most talked about has been the comic book app from Madefire.

News: Nissan Augmented Reality Concept Assists Drivers in Detecting Unseen Obstacles

While the technology companies continue to drive forward with autonomous vehicles, Nissan's vision of the future of self-driving automobiles lies in a cooperative experience between human and machine, facilitated by augmented reality.

News: 'Atlanta' Actor Lakeith Stanfield Walks an Augmented Reality Tightrope for New York Times Magazine

The New York Times has made a habit of publishing augmented reality stories throughout 2018, and now the media giant's magazine is getting into the act, too.

News: Domino's Australia Serves Up Virtual Previews of Your Pizza Order in Augmented Reality

If you're hungry for pizza and ordering from Domino's in Australia, you can now see what your pie will look like in augmented reality before placing your order.

News: ESPN, Fox Sports, & NBA's Clippers & Mavericks Draw Up Augmented Reality Plays to Win Over Fans

Augmented reality is becoming a slam dunk for sports entertainment, as leagues, their teams, and their broadcast partners have been quick to adopt AR.

News: Nokia's Snake Game Slithers into Augmented Reality via Facebook AR

If you're a part of Generation X or a Millennial, there's a good chance that the first mobile game you played was Snake on an old school Nokia phone. Now, you can relive that nostalgia of monochrome and push buttons in augmented reality with the Facebook Camera.

News: Apple Adds Former DAQRI Designer to the Team, Bolstering AR Smartglasses Rumors

Apple continues to build its augmented reality hardware and software team in stealth mode. The latest addition comes via the hiring of a former DAQRI user experience designer and VR app developer.

News: Challenge Serena Williams in Augmented Reality Tennis via Snapchat's Interactive 3D Bitmoji

With the opening round of Wimbledon, one of professional tennis's four major tournaments, beginning on Monday, Snapchat is serving up an augmented reality tennis mini-game.

News: Drake Drops Shoppable AR Lens on Snapchat to Push Fans to New Album on Apple Music

Hip-hop artist Drake once rapped that "goin' online...ain't part of (his) day," but that's not stopping him from promoting his new double album, Scorpion, via augmented reality on Snapchat.

News: New York Times AR Coverage of Guatemala Volcano Disaster Shows AR Isn't Ready for Breaking News

The latest augmented reality feature from The New York Times gives readers a close-up view of the damage left behind by the eruption of Volcán de Fuego in Guatemala earlier this month.

News: Hand Tracking for Augmented Reality Apps Comes to Smartphones via uSens

This time last year, computer vision company uSens introduced a stereo camera module capable of hand tracking. Now, uSens can achieve the same thing with just a smartphone's camera.

News: Google Updates AR App to Help Muslims Observe Ramadan When Offline

Ramadan, the Islamic holy month of fasting and prayer, is underway, and Google has rolled out several tools to help Muslims commemorate the event, including an augmented reality app.

News: Marvel's 'Avengers — Infinity War' Gets a Full Range of New AR Treats on Facebook

Like Marvel's Avengers, Facebook's Camera AR platform now has a number of new AR superpowers at its disposal, so it is fitting that Earth's Mightiest Heroes have the distinction of displaying them.

News: Coty's Magic Mirror Detects Makeup Products & Then Applies Them to Your Face in Augmented Reality

Cosmetics maker Coty is hanging an augmented reality Magic Mirror on the wall of its Bourjois boutique in Paris that will tell customers which shade of makeup will make them the fairest of them all.

News: Snapchat Tilts Its AR Lenses Toward Casual Gaming with Snappables

As if its users weren't already having enough fun with dancing hot dogs and face effects, Snapchat is upping the ante with a new kind of shared augmented reality content.

News: HTC Opens Up Augmented Reality Development for HTC Vive

HTC is entering the augmented reality market through the back door by giving developers access to the stereo front-facing cameras on the Vive and Vive Pro VR headsets.

News: Artsy Claims Crown as First App to Take Advantage of ARKit's New Wall-Crawling Abilities

Less than a week after ARKit 1.5 became available to the public through the iOS 11.3 update, the App Store has its first app with AR features (Artsy) to leverage Apple's AR toolkit update.

News: Mozilla Wants to Make Firefox Reality Your Web Browser for Augmented & Virtual Reality Headsets

Before Google Chrome entered the scene and subsequently dominated the market, Firefox trailed only Internet Explorer as the most popular web browser. Now, Mozilla has its sights set on a new opportunity to revive its browser for immersive experiences.

News: Snapchat's Easter Egg Hunt Showcases Potential for Branded Augmented Reality Games

Alongside the usual collection of holiday-themed Lenses, Snapchatters received an extra-special treat from Snapchat over the weekend—a world-spanning Easter egg hunt.

News: NY Times Brings Readers Closer to Bowie's Freaky Costumes in Augmented Reality

Continuing with its new paradigm of using augmented reality to cover the news, The New York Times has published a feature story that takes a peek into the late David Bowie's eclectic wardrobe of on-stage outfits.

News: Apple May Be Holding Back Crucial Key to ARKit's Gaming Success Until 2019, Report Says

Now that we finally have vertical plane recognition in ARKit (at least on a developer level until the spring iOS 11.3 release), the real promise of mobile augmented reality is beginning to come into focus on iOS. But a new report indicates that a major near future advancement of ARKit that could change everything has been put on hold by Apple.