In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home.
Like clockwork, Apple has unveiled the latest additions to its ARKit tookit at the annual Worldwide Developers Conference, where ARKit first said hello to the world in 2017, as well as some new tools that take a direct shot at Unity, Unreal Engine, and others.
We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience
The Game of Thrones premiere is fast approaching, and along with it, Magic Leap has begun to unveil some of the fan-centric swag associated with its immersive experience based on the hit TV series.
Visitors to the Unity booth at the Game Developers Conference in San Francisco will get a special augmented reality treat courtesy of Magic Leap and Weta Workshop.
While AT&T is gradually showing off the powers of its 5G technology in the US via the Magic Leap One, another major wireless company is doing the same in the UK using the world of fashion.
Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.
Although next week will mark the late David Bowie's 72nd birthday, his fans and admirers are the ones receiving a gift in the form of an augmented reality app that explores the artist's career
Magic Leap One owners, start your virtual engines, as automotive virtual reality developer RelayCars has published an app to Magic Leap World that lets users customize and test drive a 2019 Kia Stinger.
Magic Leap has already entered the realm of entertainment and enterprise, but on now it has blazed its way into a new augmented reality frontier: fashion.
On June 23, National Geographic will begin welcoming visitors to the world's first outdoor planetarium in Quebec, Canada, where an augmented reality experience overlaid on the night sky will replace the projection systems of traditional facilities.
Developers can now publish augmented reality experiences that are viewable through the experimental version of Chrome and ARCore.
Using the ARKit 2.0 announcement as its springboard, software maker Adobe is looking leap up to the level of Unity Technologies and Epic Games, the companies making the go-to tools for creating augmented reality experiences.
As expected, Apple revealed today at the WWDC keynote that ARKit 2.0 will support multiplayer gaming support and persistent content, which will arrive this fall with iOS 12.
Although retailers like Mac Cosmetics and Zara have been celebrated for deploying innovative in-store augmented reality experiences in their brick-and-mortar locations, a new report throws cold water on the practice.
On Tuesday, at Google's I/O developer conference, the company announced a huge update to its ARCore augmented reality toolkit that matches the latest features of ARKit, and surpasses Apple's AR platform via support for shared experiences.
With the theatrical premiere of Deadpool 2 less than two weeks away, the hype train for the sequel to 2016's surprise R-rated hit is gaining steam, and augmented reality is on board for the ride.
On Tuesday, on the one-year anniversary of the announcement of its AR Camera platform, Facebook founder and CEO Mark Zuckerburg revealed at the company's F8 developers conference that the platform will be extended to the company's Instagram and Messenger apps.
The annual Coachella Valley Music and Arts Festival is one of those events that everyone talks about, so an augmented reality experience in the festival's mobile app and from one of its headlining acts, Eminem, basically means the technology is officially cool.
French automaker Renault is tapping into the promotional machine for Solo: A Star Wars Movie by deploying an AR experience through Shazam that's triggered via synergistic advertising.
Another AR cloud candidate has emerged in YOUAR, a startup that has developed a new system that enables persistent augmented reality experiences on iPhones and Android devices.
Next to things like natural disasters and disease, the specter of war is one of the only things that threatens to derail the 21st century's long stretch of technological innovation. Now a new app is using augmented reality to remind us of that by focusing on those most impacted by war — children.
Old school media stalwart Sports Illustrated is billing this year's Swimsuit Issue as the "Most Immersive Experience Ever," and it certainly lives up to that statement, as the magazine has added augmented reality and virtual reality experiences to this year's version via Snapchat and the Life VR app.
Although The New York Times may have won the race in terms of presenting coverage of the 2018 Winter Olympics through augmented reality first, The Washington Post is nevertheless working to compete in AR in a different way—via gaming.
Stop me if you've heard this one before: scan an image with your iPhone's camera and augmented reality content shows up.
On Thursday, Snapchat opened up its walled garden of World Lenses to the masses of creators with the launch of Lens Studio.
Nowadays, with the convenience of online shopping, brick-and-mortar retailers and malls have to work harder to draw shoppers to stores. This year, many of them are turning to augmented reality for assistance.
Snapchat has broken new ground in its augmented reality advertising efforts, as BMW has opted to show off its new X2 model in AR with the Augmented Trial Lens.
When iOS releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media.
What happens when a entrepeneur/theme park creator and special effects artist/magician team up? You get a team crazy enough to create the first true virtual reality theme park (sorry, Six Flags). They only have a single experience so far, but it's already taken a giant leap beyond the wonders we've seen in today's consumer virtual reality headsets.
A 2D film can show you something, but a 3D film in virtual reality can make you feel it. If done right, you'll feel immersed in a new world that surrounds you. If done wrong, you'll get nauseous and uncomfortable. SilVR Thread, a 360-degree VR video company, figured out a few important ways to get the feeling right.
Virtual reality, along with its siblings, has the opportunity to profoundly change the way we interact with all things digital. As a visual medium, we often don't think about the impact on audio, but it plays a significant role nevertheless. When it comes to music—and music videos—the possibilities are enormous.
Being a musician, whether experienced or just starting out, if you don't know your basic music theory, then you're selling yourself short on a wealth of knowledge! If you're just getting started and have never learned theory, this is where you begin. In this video you will get a basic over view of the staff, bar lines and double bar lines, treble clef, bass clef and the grand staff.
This how to will teach you how to single out one color with Adobe's Photoshop CS5. This technique will work with other versions of PS as well. With this trick, you'll be able to create some fantastic effects, make colors pop, or simply highlight something you want to show off. It's not hard to do, and a useful things to know if you're planning on putting your Photoshop skills to use in a professional manner. Now you can remove all but one color in Photoshop.
Let's face it: When it comes to most elaborate food garnishes at restaurants, we go "Oh! How pretty!" and then toss it aside so we can chow down on the food, the beautiful adornment forgotten forever. Not so with this salad food garnish. Made from fresh cucumbers and tomatoes, this salad border is both beautiful and delicious. Easy to make yet impressively placed, it'll definitely garner you garnish compliments at your next soiree.
Unless you're genetically blessed - and we mean SERIOUSLY genetically blessed, a la Halle Berry, you will get pimples in your life. In fact, you will get many of them, especially in your teens and twenties.
You've got your crisp, clean video and now you want to mess it up with some cool blur effects. Here's how to use Adobe Premier Elements to make it happen. It's a simple trick that can give you some professional looking results.
We're not going to lie: Papercut designs take a bit of time and lots of precision to accomplish, but the results, as you can see here, are totally worth it. These gorgeous papercut cards come in any shape you desire, from intricate polar bears to Christmas trees.
This tutorial shows you how to master the use of proprortions. Ignore most of the formulas given in professional books. Learn how to draw accurate and proportionate human faces directly from memory, and learn the most accurate proportions for the human face.
Nice, professional holiday wreaths can cost upwards of $80 if you get them at stores or specially made. And with all the money you'll be spending over the holidays on presents and food, who needs to go bankrupt over a wreath?
