News: Snapchat Transports Gucci Fans to Trippy Tropical Island for Holiday Promotion
Baby, it's cold outside, but, with some help from Snapchat augmented reality, Gucci is thawing our wintery hearths with a virtual trip to the tropics.
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News: Snapchat Spooky AR Experiences from Lens Studio Creators Get You Ready for Halloween
Homemade Halloween costumes that exhibit the maker's creativity are always better than off-the-shelf versions. It turns out that the same is true with virtual costumers.
How To: Make Chrome Always Open Desktop Sites by Default on Android
It's now standard for websites to have a mobile version. Conveniently, we can browse the web with a mostly mobile-optimized experience. But what if you want the desktop experience on mobile? If you want, you can browse the mobile web and see only the desktop version of websites on Android devices.
News: Time Magazine Takes Readers on an Augmented Reality Tour of Amazon Rainforest
Prior to this year, Time primarily relied on image markers in the magazine to trigger its special augmented reality features
News: Blizzard Transforms Snapchat with World of Warcraft 15th Anniversary AR Lenses
If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game).
News: USA Today's Latest Augmented Reality Story Takes Readers on Sobering Trip Aboard Slave Ship
Augmented reality as a storytelling medium can do some extraordinary things words and images alone can't convey -- such as transporting readers 400 years into the past.
News: YouTube Unleashes First AR Makeup Try-On Tool with Mac Cosmetics
While Modiface, YouCam, and others have been playing in the virtual make-up marketing pool for a while, here comes Google ready to splash down with a cannonball.
News: Amazon Sumerian Gains Support for Physically-Based Rendering & Product Templates
Thanks to a new update to Amazon Sumerian, developers will now be able to not only create more realistic 3D content, but also build AR experiences more easily.
News: Snapchat Turns Jack in the Box Augmented Reality Experience into a Build-a-Burger Contest
Fast-food chain Jack in the Box has decided to put an augmented reality twist on the traditional sweepstakes promotion by employing the immersive powers of Snapchat.
News: Snapchat Drapes the Statue of Liberty in the American Flag for Fourth of July Augmented Reality Lens
Under the rocket's red glare and the bombs bursting in air, the Statue of Liberty is swaying in celebration this Fourth of July thanks to Snapchat.
News: Google Courts Advertisers with Virtual Makeup for YouTube, Immersive Display Ad Format, & 3D Editor for Poly
After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.
News: Snapchat Showcases Its Creative Chops at Cannes Lion with Marker Tracking & Landmarker AR Lens
One of the most prestigious annual events for the advertising industry, the Cannes Lions is the ideal backdrop for Snapchat to show the brands and agencies in attendance what it's got.
Market Reality: Lenovo Misses the Mark, Vuzix Targets Security Market, & 8th Wall & Blippar Capitalize Web-Based AR
During the recent Augmented World Expo (AWE), we had a chance to try out the Lenovo ThinkReality A6 AR headset. Unfortunately, the experience was all downhill from there.
Hands-On: Hands-On with Lenovo's ThinkReality A6, a Disappointing Step Back from Augmented Reality's Cutting Edge
In the technology space, there are certain brands you grow to depend on. Whether it's due to a long, multi-decade track record of success, or new innovations that blow you away, some tech names accrue a rare kind of brand equity with users that's difficult to earn.
News: Snapchat Celebrates Pride Month with New Landmark AR Experiences
While the 49th Annual Gay Pride Parade and Festival will take place on Santa Monica Boulevard and West Hollywood Park, revelers will also be able venture Northeast to the TCL Chinese Theater on Hollywood Boulevard to continue celebrating via Snapchat.
News: Zappar Expands Its ZapWorks Platform with ARKit & ARCore Compatibility
Augmented reality platform maker Zappar and its marker-based augmented reality technology have been around well before Apple and Google brought markerless AR to mobile apps.
News: Facebook Updates Spark AR with Windows Support & New Features, Instagram AR Arriving This Summer
Two years ago, Facebook founder and CEO Mark Zuckerberg kicked off the F8 Developers Conference keynote with augmented reality and the introduction of Facebook's AR camera platform, now known as Spark AR.
News: Apple to Unveil Stereo AR Headset Support, New ARKit Capabilities, & More at WWDC, Report Says
Over the past two years, Apple's Worldwide Developers Conference (WWDC) has become a showcase for new ARKit capabilities. This year, it could offer more information related to Apple's long rumored augmented reality wearable.
News: Jack Daniel's Joins the Augmented Reality Marketing Fray with Interactive Label & App
While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.
News: Apple Adds to Its AR Bench Strength with Hiring of Jaunt Co-Founder
Arthur van Hoff, former CTO and co-founder of Jaunt, is taking his immersive content talents to Cupertino.
Vacationing for the 'Gram: How Instagram Is Changing Hotels & Restaurants
I noticed the neon yellow sign at the new location of Pho Bar in Chinatown right away. The sweeping cursive yellow letters spell out "Crazy Rich Broth"; the same phrase printed on the back of servers' shirts. It's the kind of minimalist but colorful design feature that is especially popular on Instagram at the moment — shots of patrons in front of a glowing sign.
News: Snapchat Gives Movie Fans Augmented Reality Superpowers with Voice-Activated 'Shazam!' Lens
When the titular hero of your superhero movie activates his powers with a catchphrase, it would be pretty neat if your augmented reality promotion for that film could react to the user's voice.
News: Google Turns Annual Android Partner Walk at MWC into Showcase for ARCore
Last week at Mobile World Congress 2019, Google put an augmented reality twist on its annual Android Partner Walk via its ARCore toolkit.
Hands-On: Hands-On with Google Maps Walking AR Navigation Experiment, a Peek into Our Smartglasses Future
While Google isn't ready to commit to a wide release of the AR walking navigation mode for Google Maps, the company has begun testing the feature with members of its Local Guides crowdsourcing community.
News: Google Releases ARCore 1.7 Update, Adds Face Filters & Expands Animation Support
Snapchat made augmented reality selfie effects famous, with Facebook copying the feature across its mobile apps. Of course, others have followed, but their face tracking apps often pale in comparison to the original.
News: Snapchat Turns Sunset Strip Billboard into AR Video Ad, Releases Lens Challenge to Promote Music Project
I was today years old when I first heard of Bhad Bhabie, but I'm told she is apparently a rapper with a rags-to-riches story.
News: AR Cloud Startup Ubiquity6 Turns Up Volume on Audio AR Through Acquisition of Wavy
Among a crowded field of AR cloud companies aiming to power the future of augmented reality by creating a world of persistent holographic content that lives in a cloud, accessible across devices and accounts, Ubiquity6 is hoping it has found a way to differentiate its platform.
News: Arvizio Cross-Platform AR Tool Lets HoloLens & Magic Leap One Users View 3D Models Together
We are in the midst of a mini-boom for communications tools designed for augmented reality headsets, with the introduction of Avatar Chat and Mimesys for Magic Leap One and Spatial for the HoloLens within the last few months.
News: New York Times App Lets You See a Higgs Particle Reaction from the Large Hadron Collider in Augmented Reality
Although it's impossible (at least for now) to travel back in time to see the Big Bang, The New York Times has provided its readers the closest simulation of the experience via its latest augmented reality feature.
News: 'Atlanta' Actor Lakeith Stanfield Walks an Augmented Reality Tightrope for New York Times Magazine
The New York Times has made a habit of publishing augmented reality stories throughout 2018, and now the media giant's magazine is getting into the act, too.
News: Microsoft's HoloLens Morphs Paris Museum Model of Mont-Saint-Michel into Masterpiece of AR
Amid the opulent and historic confines of Paris, Microsoft is now hosting an exhibit at a local museum that brings a historic map of a Normandy tourist destination to life in augmented reality.
News: Magic Leap Launches Video Interview Series & Unpacks More Technical Sessions from L.E.A.P. Con
On Wednesday, in addition to uploading another batch of videos from its L.E.A.P. conference to its YouTube channel, Magic Leap also launched a new video series for developers called Spacebar.
News: AT&T Reveals Winners of First Magic Leap Hackathon
Now that its first developer conference is in the rearview mirror, Magic Leap continues to nurture its content development community, this time with an assist from strategic investor and retail partner AT&T.
News: Unreal Engine Maker Epic Games Lands $1.25 Billion Investment to Drive Future of Gaming & AR
While these days it is better known for the cross-platform gaming sensation Fortnite, Epic Games also makes Unreal Engine, one of the top development environments for 3D content and, in turn, augmented reality and virtual reality experiences.
News: Snapchat Originals Blend Augmented Reality Scenes into Scripted Shows & Documentary Series
Snapchat is joining the ranks of Netflix, Hulu, Amazon, YouTube, and Apple in the trend toward streaming original programming, but with a twist that rings true to its roots.
NR30: The Augmented Reality Influencers of 2018
Influencers of augmented reality demonstrate expertise in their fields and outline a strong vision for the future that they evangelize to others. They help define the direction of the industry and identify others who foster and create innovation in the field.
News: Insomniac Games Unveils Seedling Experience for Magic Leap One
The game wizards at Insomniac take pride in diving deep when it comes to world-building, and the same is true for the studio's latest title for Magic Leap One called Seedling.
News: Air New Zealand Takes Wraps Off Magic Leap One Adventure Tourism Game
The thrill and excitement of great tourism generally requires visitors to take part in the country's local fare in person. But Air New Zealand's new augmented reality experience for the Magic Leap One gives visitors an immersive taste of what the country has to offer without ever setting foot in the country.
News: The Porgs from Star Wars Are Coming to Magic Leap One
It turns out that Dr. Grordbort's Invaders is not the only Magic Leap demo to become a reality for the Magic Leap One.
News: Magic Leap & Andy Serkis Reveal Lord of the Rings-Inspired Character for Upcoming AR Experience
We already know that Magic Leap is working with Hollywood motion capture legend Andy Serkis on a new immersive content experience but, so far, all we've heard are descriptions of the work. Well, now the mystery is over, and the character of Grishneck, who Magic Leap mentioned just last month, has finally been revealed.