Two companies behind a number of augmented reality devices have joined forces to develop a 3D depth-sensing camera system that will facilitate computer vision capabilities for augmented/virtual reality experiences and more.
Mobile augmented reality developer Blippar has escalated the augmented reality advertising arms race, introducing a new rich media ad format that enables augmented reality experiences without a dedicated app.
Microsoft's augmented reality headset, the HoloLens, is getting a taste of the classroom with Lifeliqe's new mixed reality apps for kids.
Virtual reality holds the promise of electronically visiting distant places we'd otherwise struggle to reach, but that teleportation-esque ability isn't possible without the right content. YouVisit created a platform that makes it easy for almost anyone to create immersive 360-degree experiences so we can map our lives and see the world through the eyes of our fellow humans.
Graeme Devine, Chief Creative Officer at Magic Leap, spoke at the Games for Change festival about how mixed reality will change the world for the better. While we might need to take our own magic leap to believe in his utopian future, he hinted at a solution to the impending problem most of us fear: a cluttered, endless nightmare of ads.
It's already been a banner year for mergers and acquisitions in the augmented reality industry, with WaveOptics and Ubiquity6 among the notable companies acquired. Two of the more active M&A players, Snap and Epic Games, continued their respective buying sprees this week with major deals supporting their AR strategies.
Over the past few weeks, Google, Snap, and Facebook have all taken their turns to show off their new augmented reality technologies. This week, it was Apple's turn, with new AR features for iOS 15 along with new capabilities for developers.
The herd of augmented reality cloud startups that emerged in 2018 have been hunted to near extinction, with Google-backed Ubiquity6 the latest to move from an independent entity to a wholly-owned asset.
With the tagline "More Than Meets the Eye," the Transformers franchise was pretty much preordained to have its own augmented reality game, and AR gaming pioneer Niantic has stepped up to fulfill that destiny.
While Apple introduced new AR features for iOS 15 and Object Capture for Reality Kit 2 during the WWDC 2021 keynote, updates for ARKit were curiously absent in the official presentation.
As Apple prepares to potentially introduce its (mostly) secretive AR headset for possible introduction later this year and launch next year, the company has made a strategic investment to ensure its supply chain can support it.
As Apple, Google, Snap, and Facebook wrestle for positioning to lure developers and creators to build augmented reality experiences for their respective tools, Facebook is looking at a learning approach for its Spark AR platform.
You won't have to ask Santa for holiday-themed augmented reality experiences, because practically any social and shopping app that offers AR effects has them available now.
At the opening of its virtual Lens Fest, taking place Dec. 8-10 and open to the public, Snap is furthering its facilitation of AR development with new tools for Lens Studio version 3.3 and a planned investment into its AR creator community.
Apple no longer has an exclusive province to LiDAR for the purposes of augmented reality. This week, headset maker Varjo unveiled its new VR-3 and XR-3 headsets, the latter of which includes LiDAR sensors and stereo RGB cameras to enable depth sensing and inside-out tracking of real-world environments for "pass-through" mixed reality experiences.
Since getting our hands on the Magic Leap One last week, we've been methodically delving into each feature and reporting our findings step-by-step. Earlier this week, we took a look at the Screens app (a video viewer) and the Helio app (an AR web browser). This time around, we'll be digging into the Create app, the experience that allows you to fill the real world with objects that transform the nature of your local reality.
The augmented reality industry made great strides in 2017, but its apex is not even in sight. In terms of software, augmented reality is approaching meaningful mainstream awareness, thanks mostly to Apple and ARKit. Meanwhile, on the hardware side, AR is very much in its infancy, with headsets mostly limited to enterprise customers or developer kits and the majority of smartphones lacking the sensors necessary to achieve much more than parlor tricks.
Architects are natural candidates to be early adopters of mixed reality. Their trade consists of not only designing buildings and spaces, but also presenting those designs to clients, who then decide that their vision is worth spending thousands (if not millions or billions) of dollars to build in reality.
While the Maps app hasn't received as big an update in iOS 16 as Books, Messages, Photos, and Weather did, there are still quite a few exciting new features to enjoy on your iPhone.
The coronavirus continues to disrupt the tech industry, including the augmented reality segment, with Apple and the iPhone the latest to feel the impact.
Last December, Google unceremoniously killed off Google Glass Explorer Edition with a final software update, leaving the Glass Enterprise Edition 2 as the only remaining AR wearable from Google.
In his famous 1996 "Content is King" essay, Bill Gates predicted that content is where tech companies will make money on the Internet. The adage clearly holds true in the current phase of augmented reality experience.
As the demand for realistic volumetric video for AR experiences begins to grow (along with the available facilities and services for capturing it), researchers at Google have figured out how to improve upon the format.
Thanks to the expanding universe of augmented reality tools being made available, increasingly, anybody can liven up sleepy office meetings with immersive computing.
Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world.
With Android 10 hitting the streets (at least for those mobile devices that get quick updates) and the public release of iOS 13 dropping on Sept. 19, Google is releasing an update on Thursday to ARCore that adds some fantastic new benefits to its cross-platform capabilities.
Roughly six months after emerging from stealth, AR cloud company 6D.ai is now ready for public consumption, and it has a big name partner to help it kick off its platform.
Although early attempts at consumer smartglasses have employed trackpads and handheld or wearable controllers for user input, its the gesture control interfaces of the HoloLens 2 and the Magic Leap One that represent the future of smartglasses input.
If online retail is war (and who says it isn't), then CGTrader is prepared to arm its allies with augmented reality ammunition.
After announcing at Google I/O 2019 that augmented reality content would come to Search, Google revealed how it would make that happen with the latest round of updates to ARCore.
Google is going all in with Childish Gambino as its musical champion for augmented reality, as the duo has now dropped its second AR collaboration of the year.
While augmented reality made more of a cameo appearance during Samsung's official grand unveiling of the Galaxy S10 line-up on Wednesday, it's the company's move into 5G connectivity that has huge implications for AR.
Move over, cosmetics companies. The athletic footwear industry wants to be able to give their customers the opportunity to try on products in augmented reality as well.
Mobile augmented reality pioneer Blippar has now completed its fall from hopeful AR startup to the immersive computing history books.
Ingress, the godfather of location based-AR games developed by Pokémon GO creator Niantic Labs, is getting a new lease on life via Ingress Prime, a reboot of the game built on the Niantic Real World Platform.
In a leaked company memo, Snap CEO (and NR30 member) Evan Spiegel has made it clear that the future of the company lies not only augmented reality but also hardware that enables those AR experiences.
While most kids his age are busy playing Fortnite, 11-year-old Yumo Soerianto is developing augmented reality games. Kids like Soerianto are the future of the augmented reality field — they'll likely be coming into their own as professional developers right as AR technologies become lightweight and powerful enough to be contained in a pair of sunglasses.
While we've seen Snapchat apply sky segmentation to AR content, the makers of the Blue Sky Paint app have applied similar capabilities to create and share airborne art.
Traditional media institution The New York Times continues to break new ground in its augmented reality news coverage, this time with a 3D volumetric capture of model Ashley Graham.
Microsoft is adding another important piece to its growing immersive computing arsenal by putting its newest Mixed Reality Capture Studio in the center of the movie business: Hollywood.
