Experiences Search Results — Page 6 of 34

News: Niantic Opens Private Beta for AR Cloud Platform Now Called Lightship

Niantic first unveiled its AR cloud back in 2018, using it to enhance the immersive capabilities of its gaming portfolio.

News: Burberry Teams with Google Search to Let You Browse High Fashion in Augmented Reality

Just days ago, Georgio Armani canceled his live show in Milan and opted to stream it instead due to coronavirus concerns. Now, at the start of Paris Fashion Week — shadowed by similar worries — Burberry has launched an augmented reality tool that lets you view the latest high fashion from the comfort of your home.

News: Microsoft Mixed Reality Capture Demonstrates the Future of Music Videos via Volumetric Capture

Video may have killed the radio star, but will volumetric capture and augmented reality kill the video star?

News: Apple to Unveil Stereo AR Headset Support, New ARKit Capabilities, & More at WWDC, Report Says

Over the past two years, Apple's Worldwide Developers Conference (WWDC) has become a showcase for new ARKit capabilities. This year, it could offer more information related to Apple's long rumored augmented reality wearable.

News: Levi's Now Selling Exclusive Disney Denim Through Shoppable AR Lens on Snapchat

Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size.

News: Google Updates AR App to Help Muslims Observe Ramadan When Offline

Ramadan, the Islamic holy month of fasting and prayer, is underway, and Google has rolled out several tools to help Muslims commemorate the event, including an augmented reality app.

News: Augmented Reality Haunts Meitu Apps in the Name of 'Insidious: The Last Key'

Scary movies seem to be a natural fit for augmented reality experiences, with the latest example coming from the Insidious film franchise.

News: Mozilla Launches WebXR Viewer iOS App to Let Developers Experiment with ARKit

While Apple launched ARKit to enable developers to build augmented into mobile apps, Mozilla, the company behind the Firefox browser, is taking advantage of the platform to advocate for browser-based AR experiences.

Brief Reality: Exhibitors Pitch Their AR Ideas at IFA 2017

While not specifically an augmented reality conference, IFA 2017 packed a plethora of presentations with AR themes, including devices with AR features from Sony and Motorola, a smartphone-based AR headset from Lenovo, and a new processor from Huawei that will facilitate AR experiences.

How To: Grind and mix feed on a farm

In this video, you will learn how to grind and mix feed on a farm. Mixing feed allows farmers to buy feed ingredients in bulk, and prepare their own specialized blends, reducing costs. The farmers shown in this video use a Gel mixer, and they describe how theirs works, including a description and explanation of its parts and what they do. You will also learn about their own personal experiences with mixing feed on their farm with this mixer, as well as some tips based on this experience. The ...

News: Magic Leap, Intel Bring Augmented Reality Cinema to SXSW

In the late nineteenth century, the advent of the motion picture wowed audiences with a new storytelling medium. Nearly a century and a half later, augmented reality is establishing a new frontier in film.

News: Startup Ubiquity6 Expands 3D Object Social Network into AR Cloud Creation with Display.land Studio

After dipping its toes into the AR cloud arena last year, Ubiquity6 is now jumping in with both feet this year.

News: Mastercard Develops Mobile AR App to Explain Rewards & Benefits to Cardholders

It's a good sign for any emerging technology when one of the leaders of an industry adopts it. So when Mastercard, a brand so recognizable that it dropped its name from its logo at CES last year, decides to develop a mobile augmented reality app, the moment is a milestone for the AR industry.

News: Nreal Light Intros Nebula for Augmented Reality Interfaces on Android Apps, AR Cloud & 6DoF Controllers

With the consumer edition of its Nreal Light headset, scheduled to ship in 2020, Nreal is prepared to bring the entire Android app ecosystem into augmented reality.

News: Facebook Adds Image Tracking Effects & Slider Controls to Spark AR for Instagram

After opening up its Spark AR platform on Instagram for all creators, Facebook is already expanding the platform's capabilities on its Snapchat killer.

News: Walmart & Target Unwrap New Augmented Reality Features to Bring in Holiday Shoppers

This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks.

News: Snapchat Originals Blend Augmented Reality Scenes into Scripted Shows & Documentary Series

Snapchat is joining the ranks of Netflix, Hulu, Amazon, YouTube, and Apple in the trend toward streaming original programming, but with a twist that rings true to its roots.

News: Build 3D Content on Your Smartphone or Tablet with Torch's New Mobile App

Augmented reality experiences for consumers, for the most part, are relegated to mobile devices at present, but creation and development of those experiences is still a province of desktop computers.

News: Niantic Reveals Augmented Reality Platform for Multiplayer Gaming & Interaction with Real World Objects

Location-based gaming pioneer Niantic has offered a preview of its augmented reality cloud platform that could change the immersive content game yet again.

News: Unity Unveils Project MARS for Simplified AR Development & Facial AR for Easy Mocap

On Tuesday, at the Unite Berlin developers conference, Unity unveiled new tools designed specifically for augmented reality that could literally raise the technology to the next level.

News: Hand Tracking for Augmented Reality Apps Comes to Smartphones via uSens

This time last year, computer vision company uSens introduced a stereo camera module capable of hand tracking. Now, uSens can achieve the same thing with just a smartphone's camera.

News: Snapchat's Easter Egg Hunt Showcases Potential for Branded Augmented Reality Games

Alongside the usual collection of holiday-themed Lenses, Snapchatters received an extra-special treat from Snapchat over the weekend—a world-spanning Easter egg hunt.

News: Merge Locks & Loads 6DoF Blaster for Mobile AR Shooting Games

On Monday, toy maker Merge virtually blasted its way into CES 2018 with a new tech-meets-toys innovation in the form of an augmented reality gun controller for use with smartphone-powered first-person shooter apps.

News: Vertebrae Standing Up AR Ad Platform for ARKit Arrival

When iOS releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media.

Market Reality: Business Position Themselves in Augmented Reality Market with Hires and Joint Ventures

Augmented reality sells, but who's buying? Over the past week, two companies made executive hires to capitalize on the growth of augmented reality as a service to sell to other businesses. Meanwhile, two companies joined forces to offer augmented reality tools to headset makers and content providers.

Market Reality: Augmented & Virtual Reality Represent Leading Growth Segment in Entertainment & Media

A report by PwC highlights that immersive experiences in augmented and virtual reality represent the fastest growing segment of the entertainment and media industry over the next six years. News from two companies working in the industry, Fox and NetDragon, underscore the growth forecast.

News: Snapchat, Facebook, Google, 8th Wall, & Immersion Bring Holiday Cheer via Augmented Reality

Sending Christmas cards via snail mail is so passé. Why spend the time and money for a bougie photoshoot, saccharine card design, and postage when you can use augmented reality to instantly dress up photos and videos to send to friends and family instead?

Market Reality: L'Oreal's Rochet Leads NR30's AR Influencers & Magic Leap Demonstrates Its Own Influence at L.E.A.P. Con

This week, Next Reality released the fifth and final set of profiles on the NR30 leaders in augmented reality, with this chapter focusing on the influencers in the industry.

News: Lego Transforms Statues into AR Creatures at Legoland Windsor Theme Park via Mobile App

Few brands have been more enthusiastic about augmented reality than Lego, which has now expanded its AR experiences from toys to theme parks.

Market Reality: Google Pushes Web AR, Lil Nas X Goes Immersive, Coinbase & Ray-Ban Snapchat into AR Marketing

This week, Google showed off some wild new and innovative AR experiences that showcase the WebXR protocol for browser-based AR content, while 8th Wall applied its own web-based AR platform in service of Captain Morgan.

Vision Forecast 2020: AR Execs Weigh in on Recent Industry Milestones & What We Can Expect in the Coming Year

The year 2019 was filled with all the normal peaks and valleys of the tech business cycle, but this year was particularly important in a space as relatively young as the augmented reality industry.

News: You Can See to the Other Side of the World with Google's Latest Web-Based AR Experiment

Have you ever wondered where you'd come out if you drilled to the other side of the world? Now, if you have an Android device and Chrome web browser, you can find out.

News: Volvo Teams with Unity to Let You Test Out the XC40 SUV in AR, Launches Developer Innovation Portal

To assist developers and researchers in their efforts to create apps and services for automobiles, Volvo Cars has launched a new Innovation Portal with useful new tools and assets.

News: Google Lens Delivers AR Try-On for L'Oreal's Garnier Products at Walmart

Sure, it's the giving season, but sometimes you've just got to treat yourself to some cosmetics. If you're shopping at Walmart, L'Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform.

News: Niantic Preps Multiplayer Mode for Pokémon GO, Plans Limited Launch of Real World Platform via Creator Program in 2020

Augmented reality gaming pioneer and Pokémon GO mastermind Niantic is putting the pieces on the gameboard to prepare developers and gamers for the launch of its AR cloud platform.