Just as the augmented reality industry grows, so too does the segment dedicated to creating experiences for the tools becoming available.
I noticed the neon yellow sign at the new location of Pho Bar in Chinatown right away. The sweeping cursive yellow letters spell out "Crazy Rich Broth"; the same phrase printed on the back of servers' shirts. It's the kind of minimalist but colorful design feature that is especially popular on Instagram at the moment — shots of patrons in front of a glowing sign.
After a postponement of the Summer Olympics for a year due to the COVID-19 pandemic, Tokyo is set to host the games this summer, despite a surge in cases in the city.
We've been so worried about volumetric scans possibly robbing celebrities and performers of their agency and right to control their image that, somewhere along the way, we forgot that scans may not always be necessary to produce passable holographic performances.
Along with rebranding Magic Leap 1 for enterprise customers, Magic Leap has gifted its developer community with some new toys with a tease of more to come in 2020.
Apple's iOS 12 has finally landed. The big update appeared for everyone on Monday, Sept. 17, and hiding within are some pretty amazing augmented reality upgrades for iPhones, iPads, and iPod touches. We've been playing with them ever since the iOS 12 beta launched in June, and here are the things we learned that you'll want to know about.
Alongside Sesame Street, the Dr. Seuss universe has been a constant presence in the formative years of several generations of children in the US.
While holographic Whitney Houston is hitting the road, a new mobile app is bringing volumetric captures of up and coming performers directly to the iPhones and iPads of fans.
It's the holiday season, and the tech industry is giving consumers several AR products and apps as gift-giving options.
Smartglasses from Apple have become the holy grail of augmented reality, and 2020 has been the rumored time horizon for the product's arrival for the past two years. The latest analyst report sheds more light on its potential debut next year.
Facebook had a pretty big week in terms of augmented reality, with much of its news coming from the Oculus 6 keynote presentation. But Mark Zuckerberg's social media company found other areas of impact outside of Oculus 6 as well.
Facebook and its Oculus subsidiary have been open about their intentions to bring AR wearables into the mainstream for some time now.
With Pokémon GO as its cash cow and the forthcoming Harry Potter: Wizards Unite and Niantic Real World Platform promising future revenue streams, Niantic has convinced investors to bet on its flavor of augmented reality
Location-based gaming pioneer Niantic has been preparing its flavor of AR cloud, the Niantic Real World Platform, to bring more realistic and interactive augmented reality experiences to mobile apps. And now the company is looking for a few good developers to help execute its vision on the platform.
The app that Lego demoed at this year's iPhone launch event is now available in the App Store, and it showcases several new capabilities available in ARKit 2.0.
On Wednesday, in addition to uploading another batch of videos from its L.E.A.P. conference to its YouTube channel, Magic Leap also launched a new video series for developers called Spacebar.
If you own a Google Pixel, you'll soon have augmented reality versions of Iron Man, the Incredible Hulk, and Childish Gambino on your camera.
Google and Apple are working to enable augmented reality content for the web, but startup 8th Wall has managed to launch a web AR platform that works on mobile browsers now.
The arrival of Magic Leap One is tantalizingly close and, although the company has been saving the last details for launch day, a few of the more important details were found this week hiding deep in the code on Magic Leap's website.
Magic Leap has earned a reputation for overt secrecy, but as it nears the highly-anticipated launch of the Magic Leap One, the company is spilling some of the beans. This week, we get a heaping helping of information on the Lumin OS, as well as a couple of great demos.
As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T.
Using the ARKit 2.0 announcement as its springboard, software maker Adobe is looking leap up to the level of Unity Technologies and Epic Games, the companies making the go-to tools for creating augmented reality experiences.
Now that we finally have vertical plane recognition in ARKit (at least on a developer level until the spring iOS 11.3 release), the real promise of mobile augmented reality is beginning to come into focus on iOS. But a new report indicates that a major near future advancement of ARKit that could change everything has been put on hold by Apple.
Stop me if you've heard this one before: scan an image with your iPhone's camera and augmented reality content shows up.
Thanks to Metaverse, it has never been this easy to create your own AR game.
Back to the Future Part II missed wildly on many technological advances for the year 2015, such as flying cars and rehydration ovens. However, it connected on several predictions, such as video calling and biometric security, and it was in the ballpark (pun intended) on others, such as the Chicago Cubs winning the World Series.
CEO (and NR50 member) Tim Cook and Apple unveiled the long-awaited lineup of next-generation iPhones today on stage of the Steve Jobs Theater, packed with hardware improvements to facilitate AR experiences from ARKit, which will arrive with the iOS 11 on Sept. 19.
The augmented reality productivity app market for is a crowded space, so differentiation can be an advantage. Atheer is doing just that this week with their AiR Enterprise application.
We continue to field stories underscoring the strong trends of Investment in augmented reality in various sectors. This week, one company strengthens their offerings to the enterprise sector, while two other companies capitalize on the promise presented by augmented reality to consumers – specifically, in gaming.
Three years ago, with VR enthusiasts prepared to throw their money at Oculus to get their hands on the yet-to-be-release Rift headset, Google surprised the audience for Google I/O with Google Cardboard, a seemingly late April Fool's joke that actually jump-started virtual reality.
When we talk about augmenting our reality, we often first think about vision instead of our other senses—but there's more to an immersive experience than what you see. One inventor figured out how to utilize sound and touch to create a simple, upgraded version of laser tag that you can play with your smartphone.
You can easily take audio for granted in virtual reality, but realistic sound in VR isn't an afterthought. It not only involves creating surround sound within a pair of headphones, but figuring out where the sound ought to exist based on your position and line of sight.
Augmented and mixed reality experiences attempt to break us out of windowed computing experiences and allow us to place software anywhere in the room. But that software doesn't have to take a rectangular form—theoretically, the web doesn't have to restrict itself to a page in a browser any longer. Does this mark the end of the web browser entirely? Probably not. A lot of information works well on the page, and the Microsoft HoloLens still uses a pretty standard version of their own Edge brows...
Augmented reality began on smartphones but technical limitations have prevented further development. Google's Tango (formerly Project Tango) aimed to change all that, and with Lenovo's help, they now have their first device.
We're sure you can relate to those awful experiences when you seem to be waiting an awfully long time for your YouTube video to load, especially on Firefox. Well, now there's an easy fix for that. Check out this video from Tekzilla to learn about Auto Buffer, a Greasemonkey script that will automatically play your video in HD if available, remove ads, and buffers the video without autoplaying. Watching YouTube does not get any easier than this!
It's (virtual) developer conference season, and this week was Facebook's turn with F8 Refresh. Like Google and Snap, Facebook had some new AR capabilities to show off.
As brands and content makers create more augmented reality experiences, the demand for tools to create 3D content grows in kind.
The COVID-19 pandemic has increased the demand for virtual and remote collaboration, and Microsoft has a solution that may serve as the catalyst for more such apps for augmented and virtual reality in the near future.
The new WandaVision series is perhaps the hottest TV show on the Disney Plus streaming service since...well, its own The Mandalorian wrapped up its second season late last year.
Roughly a year ago, Samsung demoed its AR smartglasses prototype on stage at CES 2020. Now, videos showing off a new smartglasses model along with the company's imaginings of future AR experiences have surfaced through unofficial yet reliable channels.
