News: Warner Bros. Conjures 'The Nun' Snapchat AR Lens to Scare Up Ticket Sales
The latest sponsored augmented reality experience on Snapchat from a movie studio might be its scariest — and perhaps most popular — yet.
The latest sponsored augmented reality experience on Snapchat from a movie studio might be its scariest — and perhaps most popular — yet.
In the wake of the smoke from the meticulously orchestrated launch of Magic Leap One, the company has revealed what "leapers" can expect to experience via Lumin OS when their devices arrive between now and the end of the year.
On Thursday, Epic Games released Unreal Engine 4.20, which finally includes support for the latest iterations of ARKit and ARCore, as well as Magic Leap One early access.
Magic Leap CEO Rony Abovitz doesn't engage in tweetstorms often, but when he does, those tweets are bold, exceedingly confident, and there's usually a strong takeaway regarding what the company is or isn't doing. But on Thursday, Abovitz's latest tweetstorm sent an unusually flustered message: We promise, the magic we're telling you about it better than anything you've seen on video.
Augmented reality experiences created in Lens Studio now have a permanent home in the Snapchat app. On Tuesday, Lens Explorer will begin giving users access to a scrollable screen full of a variety of new Lens Studio creations.
Another entrant into the do-it-yourself AR content creation market has emerged, as Zappar has updated its ZapWorks Studio software to include features for development newbies.
With the announcement of ARKit 2.0 at WWDC 2018, Apple is bringing some powerful new capabilities to mobile augmented reality apps this fall.
Department store chain Target is the latest retailer to offer an augmented reality cosmetics app for customers to virtually try on lipstick.
Last month, we told you about U2's new augmented reality-powered music tour. But if you don't have the means to travel to the show, the group recently revealed an inside look at what it will be like and what inspired the band to dive into immersive technology.
Part of the Star Wars: Jedi Challenges experience that was once exclusive to users of Lenovo's Mirage AR headset is now available to anyone with an ARKit-compatible iOS device.
The augmented reality and VR arm of Verizon, Envrmnt, wants to make it really easy for anyone to create AR apps.
While Apple usually sets the precedent for its consumers to follow, the iPhone SE returned the company's iconic smartphone to a small form factor, one that had been ditched by the iPhone 6 and beyond. However, it appears Apple is finished with 4-inch phones for good, as the iPhone SE 2 looks to be even larger than last year's iPhone X.
At Apple's education event in Chicago on Tuesday, augmented reality stood at the head of the class among the tech giant's new offerings for the classroom.
Moviegoers who arrive at the theater early are no longer a captive audience for the ads, trivia, and miscellaneous content that precede the movie trailers than run before the feature presentation, as the ubiquity of the smartphone has become the preferred distraction for early birds at the theater.
The Galaxy S9 and S9+ have a new camera feature that Samsung is calling "Dual Aperture." On the surface, that may sound like your typical techno-jargon, but it actually has some significant implications for the future of smartphone photography.
If you have an iPhone, you probably know that iOS 11 hasn't been the smoothest iOS version released, to put it lightly. We've seen bug after bug cripple the software's usability, many times within the Messages app. Now, yet another glitch has emerged to drive us crazy, one where just a simple Indian character can crash Messages as well as other third-party apps.
During the unveiling of its content partnership with the NBA, Magic Leap CEO Rony Abovitz, with an assist from former player/current pitchman Shaquille O'Neal, described at least one of the ways fans would be able to experience sports using the augmented reality device.
Update: Monday, 11 p.m. ET: In a report from Bloomberg, eMagin CEO Jeffrey Lucas has contradicted what appeared to be investor information found in SEC filings that surfaced on Monday. Although Apple is listed among several other investors in the company in filing, Lucas told Bloomberg that Apple is not, in fact, an investor in the company. Offering further clarification, Lucas told the news site that eMagin "listed those companies in the filing because it had discussions with them at industr...
With today's augmented reality experiences, we can see and hear virtual content, but Ultrahaptics wants you to be able to feel those experiences, too.
If you're following the classic Halloween playbook closely, you've already got a costume or three picked out, you've binged-watched your favorite horror movies, and you've likely visited a haunted house. But it's 2017, so how about trying something new, like a haunted house that's not actually there?
For those who enjoy the finer things in life, premium Scottish distillery The Macallan is bringing an augmented reality art gallery, viewable through the high-priced Microsoft HoloLens, to select cities in celebration of whisky season.
Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.
If you maintain a digital library of your favorite movies, Plex is the perfect solution for bridging the gap between your computer and your mobile device. All you have to do is install the server program on your Mac or PC and point it to the folder where you store your movies, then you can use the Plex app for Android or iOS to watch the movies on your phone or tablet.
Augmented reality sells, but who's buying? Over the past week, two companies made executive hires to capitalize on the growth of augmented reality as a service to sell to other businesses. Meanwhile, two companies joined forces to offer augmented reality tools to headset makers and content providers.
It seems that mobile app developers are constantly coming up with new ideas to apply augmented reality, with Apple's ARKit promising to increase adoption in apps exponentially.
Last week, the internet was ablaze with talk about the Galaxy S8's home button, because it subtly changes positions without the phone alerting you. This feature was included to stop burn-in issues with the screen, and the general consensus from tech sites was the screens would not experience any burn-in at all.
Sony has upped the ante for the promotion of Smurfs: The Lost Village, which was released on April 7 in the US, with a mixed reality experience via Microsoft's HoloLens.
4DViews, the volumetric capture company that films actors and performers in augmented and virtual reality for things like movies, TV series, and applications, has just released the app 4DViews: Raise Virtual to Reality, to demonstrate its technology for smartphones.
Merge VR, a company mostly known for its virtual reality experiences, is moving into and creating an augmented reality experience that combines an iPhone or Android smartphone, a set of goggles to put your phone in, and a box about the size of a Rubik's Cube which looks more akin to the Lament Configuration seen in the Hellraiser film series. When used in concert with the smartphone and goggles, the toy cube, called Holo Cube, becomes one of many AR experiences.
Samsung began offering Android 7.0 Nougat to users in its beta program on November 10, 2016. The beta came to a close last month after the fifth and final version was pushed out to users under the build number ending in 1ZPLN. This update was released a couple of days after Christmas and fixed a couple of bugs, including a fairly annoying one that caused your device to randomly reboot.
Google has been working on its voice recognition technology ever since the days when you had to call a phone number with a Silicon Valley area code to dictate your query. As you can imagine, things have come a long way in the decade or so that has passed, to the point where we talk to our phones as if they were a person nowadays.
Welcome back to another tutorial on functions. Last time, we looked inside memory to see what functions looked like in the flesh and all that Assembly was pretty nasty. At least you have some exposure to it. This time, we will be examining how functions work with the stack.
If you ever need to spice up a party, drinking games can really get things started quickly. The objectives are generally to complete tasks or challenges, but it's really all a thinly-veiled excuse for increasing everyone's alcohol intake in a hurry while testing levels of inebriation.
At its core, the Chromecast is essentially a web browser on a stick. When you cast content from your computer or smartphone, all you're really doing is telling the Chromecast which website to load.
In the weeks before Apple officially released iOS 8, consumers were abuzz over rumors that a new feature would password-protect your photos and text messages from prying eyes. Unfortunately, this ended up being untrue, though we did cover some alternatives to protecting your important information using some built-in features and a third-party app. Now, there's a new iOS app that can do it all.
Creating a haunted house for Halloween was a big deal when I was growing up, and the neighborhood kids were always coming up with ways to try and out-do each other when it came to this frightful night. One beloved game was to blindfold the participants and play the Withered Corpse.
Here is a tutorial to show you how you can easily make this much loved Frozen character with Play-Doh. Using some simple techniques and clever tricks, you can make your very own Olaf.
Doritos Locos Tacos were the brilliant concoction of a man named Todd Mills who never worked for Taco Bell, and never made any money from his creation. He originally pitched the idea to Frito-Lay, and when they said no, he took matters into his own hands by creating a Facebook page.
Although mowing is key to keeping your lawn healthy and good looking, it isn't anything worth jumping up and down for when it comes time to doing it. As it turned out, the first time I mowed my lawn wasn't nearly as fun or exciting as Hank Hill made it out to be. Maybe it was the beer.
I should start off by saying that this technique is of no real practical value, because this process is far more time-consuming than simply just manually trimming trees to meet your specifications. That said, it's an awful lot of fun to play with!