News: Apple Adds to Its AR Bench Strength with Hiring of Jaunt Co-Founder
Arthur van Hoff, former CTO and co-founder of Jaunt, is taking his immersive content talents to Cupertino.
Experiencing Passing Search Results
Vacationing for the 'Gram: How Instagram Is Changing Hotels & Restaurants
I noticed the neon yellow sign at the new location of Pho Bar in Chinatown right away. The sweeping cursive yellow letters spell out "Crazy Rich Broth"; the same phrase printed on the back of servers' shirts. It's the kind of minimalist but colorful design feature that is especially popular on Instagram at the moment — shots of patrons in front of a glowing sign.
News: Snapchat Gives Movie Fans Augmented Reality Superpowers with Voice-Activated 'Shazam!' Lens
When the titular hero of your superhero movie activates his powers with a catchphrase, it would be pretty neat if your augmented reality promotion for that film could react to the user's voice.
News: Google Turns Annual Android Partner Walk at MWC into Showcase for ARCore
Last week at Mobile World Congress 2019, Google put an augmented reality twist on its annual Android Partner Walk via its ARCore toolkit.
Hands-On: Hands-On with Google Maps Walking AR Navigation Experiment, a Peek into Our Smartglasses Future
While Google isn't ready to commit to a wide release of the AR walking navigation mode for Google Maps, the company has begun testing the feature with members of its Local Guides crowdsourcing community.
News: Google Releases ARCore 1.7 Update, Adds Face Filters & Expands Animation Support
Snapchat made augmented reality selfie effects famous, with Facebook copying the feature across its mobile apps. Of course, others have followed, but their face tracking apps often pale in comparison to the original.
News: Snapchat Turns Sunset Strip Billboard into AR Video Ad, Releases Lens Challenge to Promote Music Project
I was today years old when I first heard of Bhad Bhabie, but I'm told she is apparently a rapper with a rags-to-riches story.
News: AR Cloud Startup Ubiquity6 Turns Up Volume on Audio AR Through Acquisition of Wavy
Among a crowded field of AR cloud companies aiming to power the future of augmented reality by creating a world of persistent holographic content that lives in a cloud, accessible across devices and accounts, Ubiquity6 is hoping it has found a way to differentiate its platform.
News: Arvizio Cross-Platform AR Tool Lets HoloLens & Magic Leap One Users View 3D Models Together
We are in the midst of a mini-boom for communications tools designed for augmented reality headsets, with the introduction of Avatar Chat and Mimesys for Magic Leap One and Spatial for the HoloLens within the last few months.
News: New York Times App Lets You See a Higgs Particle Reaction from the Large Hadron Collider in Augmented Reality
Although it's impossible (at least for now) to travel back in time to see the Big Bang, The New York Times has provided its readers the closest simulation of the experience via its latest augmented reality feature.
News: 'Atlanta' Actor Lakeith Stanfield Walks an Augmented Reality Tightrope for New York Times Magazine
The New York Times has made a habit of publishing augmented reality stories throughout 2018, and now the media giant's magazine is getting into the act, too.
News: Microsoft's HoloLens Morphs Paris Museum Model of Mont-Saint-Michel into Masterpiece of AR
Amid the opulent and historic confines of Paris, Microsoft is now hosting an exhibit at a local museum that brings a historic map of a Normandy tourist destination to life in augmented reality.
News: Magic Leap Launches Video Interview Series & Unpacks More Technical Sessions from L.E.A.P. Con
On Wednesday, in addition to uploading another batch of videos from its L.E.A.P. conference to its YouTube channel, Magic Leap also launched a new video series for developers called Spacebar.
News: Unreal Engine Maker Epic Games Lands $1.25 Billion Investment to Drive Future of Gaming & AR
While these days it is better known for the cross-platform gaming sensation Fortnite, Epic Games also makes Unreal Engine, one of the top development environments for 3D content and, in turn, augmented reality and virtual reality experiences.
News: Snapchat Originals Blend Augmented Reality Scenes into Scripted Shows & Documentary Series
Snapchat is joining the ranks of Netflix, Hulu, Amazon, YouTube, and Apple in the trend toward streaming original programming, but with a twist that rings true to its roots.
News: Insomniac Games Unveils Seedling Experience for Magic Leap One
The game wizards at Insomniac take pride in diving deep when it comes to world-building, and the same is true for the studio's latest title for Magic Leap One called Seedling.
News: Air New Zealand Takes Wraps Off Magic Leap One Adventure Tourism Game
The thrill and excitement of great tourism generally requires visitors to take part in the country's local fare in person. But Air New Zealand's new augmented reality experience for the Magic Leap One gives visitors an immersive taste of what the country has to offer without ever setting foot in the country.
News: The Porgs from Star Wars Are Coming to Magic Leap One
It turns out that Dr. Grordbort's Invaders is not the only Magic Leap demo to become a reality for the Magic Leap One.
News: Magic Leap & Andy Serkis Reveal Lord of the Rings-Inspired Character for Upcoming AR Experience
We already know that Magic Leap is working with Hollywood motion capture legend Andy Serkis on a new immersive content experience but, so far, all we've heard are descriptions of the work. Well, now the mystery is over, and the character of Grishneck, who Magic Leap mentioned just last month, has finally been revealed.
News: Build 3D Content on Your Smartphone or Tablet with Torch's New Mobile App
Augmented reality experiences for consumers, for the most part, are relegated to mobile devices at present, but creation and development of those experiences is still a province of desktop computers.
How To: Turn Your Galaxy Note 9 into a Google Pixel
Samsung Experience isn't for everyone. While it's a far cry from the TouchWiz days, it is still too heavy of a skin for Android purists. But you shouldn't let that dissuade you from a powerful device that checks nearly all other boxes — there are ways to make the Galaxy Note 9's software look and feel almost exactly like stock.
News: Magic Leap Teams with Andy Serkis Effects Studio Imaginarium for New AR Experience
The critics of Magic Leap have been circling for a couple of weeks now, but that isn't stopping the company from pushing forward with major new partnerships. The latest Magic Leap tie-up is with none other than motion capture actor Andy Serkis and his UK-based The Imaginarium Studios.
Market Reality: Magic Leap Launches, L'Oréal Friends Facebook, & Nickelodeon Takes TV to AR
The long, long, loooong wait finally ended this week for the augmented reality community as the Magic Leap One was finally released. The Florida-based company has loomed over the industry for years promising something big, and now the AR cat is finally out of the bag. Now we get to see if it will live up to expectations, but early reviews are a bit skeptical.
News: App That Puts SpaceX Launches on Your Tabletop Boosts Augmented Reality's Flight into the Mainstream
The mainstreaming of augmented reality won't happen overnight, but it's becoming increasingly clear that traditional media is leading the charge in the effort to introduce the public to immersive computing. A recent example came from none other than USA Today via its 321 Launch app.
News: Nokia's Snake Game Slithers into Augmented Reality via Facebook AR
If you're a part of Generation X or a Millennial, there's a good chance that the first mobile game you played was Snake on an old school Nokia phone. Now, you can relive that nostalgia of monochrome and push buttons in augmented reality with the Facebook Camera.
News: Apple Adds Former DAQRI Designer to the Team, Bolstering AR Smartglasses Rumors
Apple continues to build its augmented reality hardware and software team in stealth mode. The latest addition comes via the hiring of a former DAQRI user experience designer and VR app developer.
News: ODG Video Shows Off Hands-Free ReticleOS Media Player for R-9 Smartglasses
A couple of months ago, I got the opportunity to get a sneak peek at a new media interface for ODG's R-9 Smartglasses, and the experience was impressive. Now, after weeks of keeping it under wraps, I can finally show off what I saw.
News: Video Demo from 6D.Ai Shows Why Occlusion Is the Next Big Thing for Mobile AR Experiences
If you aren't convinced that mobile augmented reality apps need occlusion (or you don't know what the word even means), you really need to watch the latest video from AR cloud startup 6D.ai.
News: Shopify Rings Up AR Shopping for the Web via AR Quick Look on ARKit 2.0
Online shopping giant Shopify literally cannot wait for ARKit 2.0 to arrive via iOS 12 this fall to implement its latest augmented reality feature.
News: Rémy Martin Distills Art Through Augmented Reality App to Promote Its Cognac
Another branding team has stepped up to the bar to order a tall glass of augmented reality for its marketing campaign, this time through a mobile app for Rémy Martin VSOP Limited Edition cognac.
News: Snapchat Takes a Trip to the Amusement Park with AR for Disney, Universal, & Six Flags
As if riding roller coasters and meeting your favorite childhood cartoon characters weren't amusing enough, Snapchat is amping up the fun with augmented reality at the world's leading amusements parks in the this summer.
News: Challenge Serena Williams in Augmented Reality Tennis via Snapchat's Interactive 3D Bitmoji
With the opening round of Wimbledon, one of professional tennis's four major tournaments, beginning on Monday, Snapchat is serving up an augmented reality tennis mini-game.
News: Drake Drops Shoppable AR Lens on Snapchat to Push Fans to New Album on Apple Music
Hip-hop artist Drake once rapped that "goin' online...ain't part of (his) day," but that's not stopping him from promoting his new double album, Scorpion, via augmented reality on Snapchat.
News: Magic Leap's Unity Conference Presentation Uncovered Many New Details, Here's What We Found Out
During its presentation at Unite Berlin, Magic Leap gave attendees a crash course in developing experiences for Magic Leap One (ML1), we found out quite a bit more about how the device works and what we can expect to experience with the device.
Market Reality: Disney, Universal, & FIFA World Cup Turn to Augmented Reality for Marketing Muscle
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
News: New York Times AR Coverage of Guatemala Volcano Disaster Shows AR Isn't Ready for Breaking News
The latest augmented reality feature from The New York Times gives readers a close-up view of the damage left behind by the eruption of Volcán de Fuego in Guatemala earlier this month.
News: Moviebill Captures the Dinosaurs of 'Jurassic World: Fallen Kingdom' in Augmented Reality
Regal Cinema's augmented reality magazine Moviebill enjoyed a big debut in April and it has its sights set on an even bigger (virtually) outing with its next edition.
News: Netflix Casts a Facebook AR Spell on Its Debut Comic Book 'The Magic Order'
Netflix is branching out into the comic book business, and it's summoning augmented reality via Facebook to make the first issue more magical.
Hands-on: DreamGlass Looks Like a Cheaper, More Mobile Meta 2, But This Is What We Really Think After Trying It
Earlier this week, we told you about the new DreamGlass augmented reality headset from Dreamworld, a company started by a former Meta executive. The device looks great, and the features sound good, but is it worth your hard-earned cash? I recently took it for a brief spin to find out.
News: Apple's ARKit 2.0 Intends to Match & Surpass Google's ARCore with Multiplayer & Persistent Content, Says Report
On the one year anniversary of the introduction of ARKit, Apple is planning to reveal major updates its augmented reality toolkit for mobile apps at its Worldwide Developers Conference in San Jose, California next week.