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News: E-Commerce Gets an Augmented Reality Upgrade for Mobile Web Platforms from Vertebrae & Shopify

Two companies armed with web-based augmented reality tools, Vertebrae and Shopify, are ready to help online retailers boost their sales.

News: Warner Bros. Conjures 'The Nun' Snapchat AR Lens to Scare Up Ticket Sales

The latest sponsored augmented reality experience on Snapchat from a movie studio might be its scariest — and perhaps most popular — yet.

News: Snapchat Gets Sweeter with Augmented Reality Experience for Ariana Grande's New Album

It looks like Snapchat is becoming the MTV of augmented reality. On Thursday, Ariana Grande, with her new album Sweetner, joined Drake and Nicki Minaj and other artists who are pushing new releases through Snapchat's Shoppable AR e-commerce platform.

News: Magic Leap Lifts Curtain on Augmented Reality Experiences for Magic Leap One

In the wake of the smoke from the meticulously orchestrated launch of Magic Leap One, the company has revealed what "leapers" can expect to experience via Lumin OS when their devices arrive between now and the end of the year.

News: Unreal Engine Update Brings Support for Latest Augmented Reality Toolkits from Magic Leap, Apple, & Google

On Thursday, Epic Games released Unreal Engine 4.20, which finally includes support for the latest iterations of ARKit and ARCore, as well as Magic Leap One early access.

News: Magic Leap CEO's Tweetstorm Tries to Reframe Reactions to Latest Demo After Signs of Disappointment

Magic Leap CEO Rony Abovitz doesn't engage in tweetstorms often, but when he does, those tweets are bold, exceedingly confident, and there's usually a strong takeaway regarding what the company is or isn't doing. But on Thursday, Abovitz's latest tweetstorm sent an unusually flustered message: We promise, the magic we're telling you about it better than anything you've seen on video.

News: Snapchat's Lens Explorer Guides You Through a Land of Augmented Reality Creations

Augmented reality experiences created in Lens Studio now have a permanent home in the Snapchat app. On Tuesday, Lens Explorer will begin giving users access to a scrollable screen full of a variety of new Lens Studio creations.

News: China's Vivo Unveils Time-of-Flight 3D Sensor That Rivals iPhone X's TrueDepth Camera

The spirit of Google's Tango augmented reality platform lives on at Vivo, a China-based company that has developed its own 3D sensor for mobile devices.

News: Zappar's ZapWorks Promises to Give Anyone the Power to Create Complex AR Experiences Without Coding Experience

Another entrant into the do-it-yourself AR content creation market has emerged, as Zappar has updated its ZapWorks Studio software to include features for development newbies.

News: Apple's ARKit 2.0 Could Make These 10 Mobile AR Apps Even Better

With the announcement of ARKit 2.0 at WWDC 2018, Apple is bringing some powerful new capabilities to mobile augmented reality apps this fall.

News: Target Taps YouCam for Augmented Reality Cosmetics Web App

Department store chain Target is the latest retailer to offer an augmented reality cosmetics app for customers to virtually try on lipstick.

News: U2 Takes Fans Behind the Scenes of Its New Augmented Reality Tour

Last month, we told you about U2's new augmented reality-powered music tour. But if you don't have the means to travel to the show, the group recently revealed an inside look at what it will be like and what inspired the band to dive into immersive technology.

News: Star Wars Holochess Comes to ARKit-Friendly iPhones & iPads

Part of the Star Wars: Jedi Challenges experience that was once exclusive to users of Lenovo's Mirage AR headset is now available to anyone with an ARKit-compatible iOS device.

News: Verizon's Envrmnt Team Opens Early Access to AR Design Easy App Creation Tool

The augmented reality and VR arm of Verizon, Envrmnt, wants to make it really easy for anyone to create AR apps.

News: Google Leads $14.5 Million Funding Round for AR Cloud Startup Blue Vision

The augmented reality cloud and multi-user experiences are shaping up to be one of the hotter areas of augmented reality, and now Google is the latest entity to back these emerging branches of AR.

News: Microsoft's HoloLens Transports One of Japan's Oldest Temples into the Future in Kyoto

The oldest Zen temple in Kyoto, Japan, is now firmly rooted in the future with the launch of the MR Museum on Thursday.

News: Theaters Turn to Mobile AR Gaming to Reclaim Pre-Show Movie Experience

Moviegoers who arrive at the theater early are no longer a captive audience for the ads, trivia, and miscellaneous content that precede the movie trailers than run before the feature presentation, as the ubiquity of the smartphone has become the preferred distraction for early birds at the theater.

News: Microsoft's Alex Kipman Predicts Three Trends in Augmented & Virtual Reality for 2018

In a LinkedIn post published on Tuesday, Microsoft's leading advocate for the HoloLens made a prediction that the mixing of immersive technologies will define augmented reality in 2018.

News: Here's What Magic Leap's Screens Feature Might Look Like

During the unveiling of its content partnership with the NBA, Magic Leap CEO Rony Abovitz, with an assist from former player/current pitchman Shaquille O'Neal, described at least one of the ways fans would be able to experience sports using the augmented reality device.

News: Augmented Reality Haunts Meitu Apps in the Name of 'Insidious: The Last Key'

Scary movies seem to be a natural fit for augmented reality experiences, with the latest example coming from the Insidious film franchise.

News: See & Feel a Supercar in Augmented Reality with Ultrahaptics on the Meta 2

With today's augmented reality experiences, we can see and hear virtual content, but Ultrahaptics wants you to be able to feel those experiences, too.

News: Honda Thaws Our Cold Hearts with Augmented Reality Get Well Cards for Hospitalized Children

Augmented reality has given companies worldwide great powers for innovating business practices and engaging customers, but on Monday, Honda demonstrated that with great power, also comes great social responsibility.

News: Here's Your First Look at the Star Wars AR Experience Being Shown Off at Nissan Showrooms

Earlier this week, we told you about the new Star Wars augmented reality collaboration with Nissan that will bring the famed science-fiction franchise to auto showrooms, and now we can show you what it looks like.

News: Lionsgate Goes Deep into AR & VR Ads for New 'Saw' Movie 'Jigsaw'

With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.

News: The Macallan Showcases Art of Making Scotch Through HoloLens Gallery & ARKit App

For those who enjoy the finer things in life, premium Scottish distillery The Macallan is bringing an augmented reality art gallery, viewable through the high-priced Microsoft HoloLens, to select cities in celebration of whisky season.

News: Zappar Extends AR Services to EVRYTHNG IoT Platform

A partnership between augmented reality company Zappar and IoT services provider EVRYTHNG will bring AR experiences to consumers while supplying market data to brands.

News: You're About to See More AR Ads in Your Mobile Browser, Thanks to Vertebrae

Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.

Brief Reality: Fictional Heroes, Historic Warriors & Infamous Rogues Featured in AR Experiences

This fall, DC Comics fans will be treated to an augmented reality experience promoting the Justice League movie. Likewise, history buffs will be able to enjoy their own augmented reality content by way of the Terra Cotta Warriors exhibit at The Franklin Institute in Philadelphia, Pennsylvania and an in-store promotion featuring famous convicts from 19 Crimes wines.

Market Reality: Business Position Themselves in Augmented Reality Market with Hires and Joint Ventures

Augmented reality sells, but who's buying? Over the past week, two companies made executive hires to capitalize on the growth of augmented reality as a service to sell to other businesses. Meanwhile, two companies joined forces to offer augmented reality tools to headset makers and content providers.

News: Tech-Savvy Walsh Community Previewed Through Augmented Reality with Pre-ARKit iOS

Walsh, a new community under construction on 7,200 acres of former ranch land near Fort Worth, Texas, will one day contain 15,000 homes.

PSA: You Might Not Be Able to Login to iCloud, Errors Plaguing Some Users

iCloud can occasionally be the worst part of being an Apple user. It's useful for backing up your information, however, sometimes the problems that stem from Apple's cloud service are so tremendously frustrating they almost seem intentional. Well, buckle in, because it's possible there may be a widespread login issue.

News: PTC Offers Free Trial of ThingWorx Platform

For companies wary of the temperature, PTC just made it easier for them to dip their toes in the waters of augmented reality.

News: Galaxy S8s Are Experiencing Screen Burn-in & It's Not Just the Home Button

Last week, the internet was ablaze with talk about the Galaxy S8's home button, because it subtly changes positions without the phone alerting you. This feature was included to stop burn-in issues with the screen, and the general consensus from tech sites was the screens would not experience any burn-in at all.

News: Sony's Smurfs Movie to Provide Mixed Reality Experience for Kids on the HoloLens

Sony has upped the ante for the promotion of Smurfs: The Lost Village, which was released on April 7 in the US, with a mixed reality experience via Microsoft's HoloLens.

News: Experience Holograms in Your Pocket with 4DViews' New AR & VR Mobile App

4DViews, the volumetric capture company that films actors and performers in augmented and virtual reality for things like movies, TV series, and applications, has just released the app 4DViews: Raise Virtual to Reality, to demonstrate its technology for smartphones.

News: Jeep's New AR Experience Lets You Interact with a Car That Isn't Actually There

Jeep has now jumped on the AR-retail trend with their introduction of the Jeep Compass Visualizer. Customers can now view and customize a Jeep Compass to their liking, all without a real Jeep even present.

News: Merge VR's Holo Cube—An Augmented Reality Toy That Transforms into Interactive Holograms

Merge VR, a company mostly known for its virtual reality experiences, is moving into and creating an augmented reality experience that combines an iPhone or Android smartphone, a set of goggles to put your phone in, and a box about the size of a Rubik's Cube which looks more akin to the Lament Configuration seen in the Hellraiser film series. When used in concert with the smartphone and goggles, the toy cube, called Holo Cube, becomes one of many AR experiences.

News: Occipital Wants to Turn iPhones into Mixed Virtual Reality Headsets

If you're an Apple user and want an untethered virtual reality system, you're currently stuck with Google Cardboard, which doesn't hold a candle to the room scale VR provided by the HTC Vive (a headset not compatible with Macs, by the way). But spatial computing company Occipital just figured out how to use their Structure Core 3D Sensor to provide room scale VR to any smartphone headset—whether it's for an iPhone or Android.

News: Google's Daydream May Materialize in Just Two Weeks

We've heard a bit about Google Daydream—the new smartphone-based virtual reality platform that is supposed to provide a markedly better experience than Cardboard—but don't really know what it'll look like. Engadget claims we could find out in just a couple of weeks, since Android Nougat is already out, a necessary component of Daydream.

News: The Perceptoscope Brings Mixed Reality to Any Location

With most augmented and mixed reality devices, you wear a purchased headset and use it alone, in a place of your choice—but not this one. Ben Sax decided to reinvent the binoculars to create a mixed reality experience that anyone can walk up to and try for free. He calls it the Perceptoscope.