The once blurry and mysterious vision of Magic Leap's future is slowly coming into focus in the present, despite the company's obsessive attempts to keep any and all information under wraps until the next reveal is absolutely necessary. A new tidbit of information hints at an addition to the company's unfolding story that almost no one had accounted for: retail stores.
After pouring out $10 million for 60 seconds of Super Bowl advertising time, Doritos and Mountain Dew continued their Sunday marketing binge on Snapchat.
Thanks to Apple's beta preview of iOS 11.3 released last week, app developers are already experimenting with the ARKit capabilities that will be available to regular users this spring.
We knew it was coming, it was just a matter of when. Apple has just announced iOS 11.3, a new update for iPad, iPhone, and iPod touch, and it will include a brand-new set of Animoji for the iPhone X.
If there's one augmented reality app idea that should have gone up in smoke, it's probably Tokédex, an app that brings cannabis to the world of AR.
Did you forget to get a Christmas gift for that niece or nephew who you see once a year? If you're lucky, the Walmart near you may have a Merge Cube in stock. When paired with the 57° North game for the Merge Cube, the mysterious-looking cube offers the possibility of extended sessions of virtual adventure in the palm of your hand. Available for $2.99 through the App Store or Google Play, 57° North is a choose-your-own-adventure game that takes place in augmented reality.
On Monday morning, secretive augmented reality startup Magic Leap revealed a collaboration with Icelandic music group Sigur Rós. But the story detailing the app didn't reveal anything more than a still image of the interactive Tónandi app, leaving most of us to use to our imaginations in terms of visualizing how it worked.
It's been a busy week for Apple. After two beta updates in one week, iOS 11.2 was released to the public around 1:30 a.m. PT on Saturday, Dec. 2. Usually, Apple releases updates around 10 a.m. PT, but this one was rushed in the wake of a huge time/date bug that was causing some iPhones to crash on Dec. 2 once 12:15 a.m. local time hit. But bug fixes aren't the only thing in this new iOS version.
An AR/VR developer has managed to use the iPhone X to transport players into an emulation of the classic '90s video game Star Fox as the game's antagonist.
If you own a Porsche, there's a good chance you're interested in two things: speed and quality. Porsche Cars North America wants to extend that experience from the driver's seat to the service center.
After spending a good portion of 2017 teasing us with images and bits of news, Lenovo, in a partnership with Disney and Lucasfilm, has finally released its Mirage AR headset along with the Star Wars: Jedi Challenge game collection.
Now that it has buried the legal hatchet with Meta Company, augmented reality startup Dreamworld has announced plans to open up pre-orders for its Dream Glass AR headset.
After multiple leaked references in Samsung apps, the Oreo Beta Program for the Galaxy S8 and S8+ is official. Yesterday, we posted a full changelog from users that obtained the beta a day early. The update brings many new features from Oreo to the S8, including notification channels and autofill API support. If you're quick, you can enroll your Galaxy S8 in the beta today.
A partnership between augmented reality company Zappar and IoT services provider EVRYTHNG will bring AR experiences to consumers while supplying market data to brands.
Ahead of the highly-anticipated iPhone unveiling and iOS 11 launch, augmented reality developer Scope AR has confirmed that the iOS version of Remote AR, their live support video calling app, will support iOS 11 and ARKit immediately.
Clumsiness is the great equalizer when it comes to smartphones — it makes no distinction between the most expensive flagship handset and cheaper mid-range models. A hard drop onto pavement will usually result in a shattered screen, regardless of how pricey your device is. And with a smartphone breaking every two seconds, we're truly our own handset's ultimate nemesis.
While not specifically an augmented reality conference, IFA 2017 packed a plethora of presentations with AR themes, including devices with AR features from Sony and Motorola, a smartphone-based AR headset from Lenovo, and a new processor from Huawei that will facilitate AR experiences.
Thanks to augmented reality, fashion companies can let customers try on cosmetics, clothes, more cosmetics, and sunglasses from the comfort of their homes and through the non-judgmental eyes of their smartphone camera.
In the world we live in now — a world of complete data overload — new ways to sort through that data moves well past "nice-to-have" and firmly into the needs category. Mind mapping has been one tool that allowed someone to break down large problems into like components and help visualize the problems in different ways. Now thanks to Data Experts gmbh's Windows Store release Holo-Mind, we can do that in 3D on the HoloLens.
New research explores how the bacteria on the penis can leave men more susceptible to infection with HIV.
Casey Hudson, the one-time project director for games like Star Wars: The Knights of the Old Republic and the original Mass Effect trilogy, has announced his return to his former home, Bioware as the General Manager. Of course, that also means he is leaving his role at Microsoft Studios as Creative Director, where he was reportedly working on both Xbox One and HoloLens projects.
If we're being honest, very few people go on Tinder to fall in love with someone's personality. Oftentimes, the only reason they'll look at your bio is to make sure there are no red flags.
HoloLens developers have created some useful solutions for visualizing building models and viewing construction plans overlaid on the job environment.
In a recent series of tweets, investor and entrepreneur (and NR50 member) Amitt Mahajan summarized the challenges and opportunities for iOS developers looking to leverage Apple's ARKit for augmented reality experiences.
Screen mirroring app iDisplay has arrived for Vuzix M300 Smart Glasses. With the app installed on the M300 and the companion software running on a Mac or Windows computer, users can mirror or extend the computer's desktop to the headset's display, which is connected to the computer via Wi-Fi or USB cable. The app does not yet appear on Vuzix's app store.
I currently am and have always been what one might call a PC/Android guy. Many that know me well would likely even go so far as to say I am anti-Apple. About an hour after seeing the ARKit demo during the day-one keynote at WWDC, I became the owner of a brand new Mac.
Esports — and, subsequently streaming it — are possibly some of the more surprising products of the 21st century so far. Who would have thought that people would be watching professional gamers play, the same way we've watched pro sports players on TV for more than half a decade?
A new feature of Google's Gboard for Android lets users doodle an emoji in order to find it. The change was part of a few updates introduced earlier today.
Driverless partnerships continue to appear as Continental AG, leading German automotive manufacturing company, has signed a strategic cooperation agreement with global electric startup, NIO. The goal of this partnership is to research, share, and develop autonomous technology, among other developments.
The US Department of Transportation says it is actively completing a previously promised revision of voluntary guidelines for driverless vehicles originally drafted by President Obama's administration.
Earlier this month, Edgybees was the first game developer out of the gate with an augmented reality racing game for DJI drones called Drone Prix AR. Now, as the month closes, they are crossing the finish line with the first gaming app for Epson Moverio BT-300 Drone Edition smartglasses.
The leading platforms enabling augmented reality technology lead our headlines in Market Reality this week.
Kings Dominion, an amusement park located in Doswell, Virginia, just announced a mobile augmented reality game for park visitors. Gameplay in The Battle for Kings Dominion — available on May 19 for iOS and Android devices — follows the playbook designed by Niantic through Ingress and Pokémon GO.
Apple's default browser for iOS, Safari, has a ton of useful features, and there's so many that it's impossible to know everything you can do to browse the web more efficiently. One you may not know about brings the Command + F keyboard shortcut right to your mobile browser so you can search for words or phrases directly on any webpage you're viewing.
It was nice while it lasted. Samsung users who managed to get their hands on the Galaxy S8 or S8+ early enjoyed the ability to launch any app through the dedicated Bixby button. Unfortunately, Samsung wasn't all that down with us using the Bixby button for purposes other than its intended use — to provide quick access to Samsung's new virtual assistant.
While it remains unknown how exactly augmented reality will make its way into the mainstream (the Microsoft HoloLens sitting at $3,000 isn't exactly accessible), many brands have been trying to integrate the tech into their mobile apps, mimicking the success of Snapchat and its popular AR filters. One of those brands going all in on augmented reality is Shazam.
Adidas' new app All Day isn't going to be your average fitness app. Oh no, the company had the "versatile athlete" in mind when it came to creating the well-rounded program that not only encompasses fitness, but also provides nutrition plans, encourages a balanced mindset, and makes sure you get an adequate amount of rest.
Uber resumed its pilot program for driverless cars after one of its autonomous vehicles crashed in Tempe, Arizona last weekend.
Disney Chairman and CEO Bob Iger has out and out rejected Virtual Reality (VR) as a component of any Disney Theme park. While Knott's Berry Farm, why-hasn't-this-chain-shut-down-yet Sea World (seriously, RIP Tillikum), and Six Flags have all invested in VR to help spice up their parks in this theme park depression period, Iger has "ordered his team not to even think about it." Iger instead is very much onboard the Augmented Reality (AR) train.
Australia is looking to the future and finding driverless cars and other autonomous vehicles to be a top priority. Spacial Source reports that the state government has put AU$10 million into their Future Mobility Land Fund "to drive local development of autonomous vehicle technology."
