News: Toyota Rolls Out Web-Based AR Advertising Campaign via 8th Wall
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
Just months after we previewed the augmented reality, volumetric video conferencing powers of Mimesys, the company has undergone a major change — it's now a part of Magic Leap.
After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.
After announcing at Google I/O 2019 that augmented reality content would come to Search, Google revealed how it would make that happen with the latest round of updates to ARCore.
If Google hasn't already demonstrated that it is serious about augmented reality, then it made it abundantly clear at the Google I/O keynote on Tuesday.
Two years ago, Facebook founder and CEO Mark Zuckerberg kicked off the F8 Developers Conference keynote with augmented reality and the introduction of Facebook's AR camera platform, now known as Spark AR.
Google is going all in with Childish Gambino as its musical champion for augmented reality, as the duo has now dropped its second AR collaboration of the year.
Describing how and why the HoloLens 2 is so much better than the original is helpful, but seeing it is even better.
With an inconspicuous Android phone and USB flash drive, an attacker can compromise a Windows 10 computer in less than 15 seconds. Once a root shell has been established, long-term persistence to the backdoor can be configured with just two simple commands — all while bypassing antivirus software and Windows Defender.
Ten days after Magic Leap declared that it had selected the winners of its Independent Creators Program, the company has officially released an almost full list of grant recipients.
Now that Lego Movie 2, a film about an imaginary world made of plastic bricks existing parallel to the real world, is in theaters, it's the perfect time to shop for Lego apparel at a store modeled after that world.
Beloved toy maker Lego is returning to the realm of augmented reality, this time with an experience that explores supernatural fun.
The week of the annual Consumer Electronics Show is supposed to be filled with good news for the augmented reality industry as AR headset and smartglasses makers show off their new wares.
With CES in full swing, it seemed like Magic Leap would have little to announce at the major tech event, but it turns out that one of its partners has weighed in with a rather substantial update regarding the company.
If waveguide display maker DigiLens has its way, enterprise businesses and consumers will soon be able to purchase smartglasses for less than $500 — as long as they can supply their own computing and battery power.
Although next week will mark the late David Bowie's 72nd birthday, his fans and admirers are the ones receiving a gift in the form of an augmented reality app that explores the artist's career
Nearly a year to the day after the unveiling Magic Leap One, Magic Leap has dropped another update to the Lumin OS that runs the device.
Mobile augmented reality pioneer Blippar has now completed its fall from hopeful AR startup to the immersive computing history books.
You really can't go wrong with Samsung Health when it comes to staying on top of fitness-related data. Its features help you keep track of workouts, track calorie and nutrition intake, and monitor your heart rate, just to name a few. And if you start exhibiting symptoms you've never had before, you can even use the app to find out more about what's wrong with you.
One the leading game developers for the PlayStation 4 and Oculus Rift platforms, Insomniac Games, is finally releasing its first major augmented reality title: Seedling for the Magic Leap One.
In 2017, Google introduced a new feature called Fast Pair. This made discovering and pairing Bluetooth devices completely stress-free, as it eliminated the need to fumble through settings. Google has now made it even easier, so Fast Pair is a must-have feature for your next headphones.
Augmented reality developers who have exhausted their treasure trove of video tutorials and panels from the recent Magic Leap developer conference can now shift their continuing education attention to Unity.
MoviePass was once the best subscription service on the market for getting cheap movie tickets. For the price and the number of films you could see and save money on, it was unbeatable, but recent changes to the service have made it less enticing. While it still works well for some users, others may have to rely on other options. Personally, I'm leaning toward the latter.
When computers have vision but people don't, why not have the former help the latter? That's the gist behind the Cognitive Augmented Reality Assistant (CARA), a new HoloLens app developed by the California Institute of Technology.
In a move sure to stir up even more speculation about the future of Snap Inc., the company's vice president of content, Nick Bell, is leaving the company after five years.
Magic Leap has already entered the realm of entertainment and enterprise, but on now it has blazed its way into a new augmented reality frontier: fashion.
Fresh off shipping an augmented reality game for Magic Leap, Resolution Games has farmed another $7.5 million in funding through a Series B round.
After building its business on virtual reality, Jaunt is leaving the technology behind to focus on building tools for creating augmented reality content.
At its annual MAX event kicking off on Monday in Los Angeles, Adobe gave the audience a new preview of its forthcoming Project Aero augmented reality authoring tool during the keynote presentation.
The game wizards at Insomniac take pride in diving deep when it comes to world-building, and the same is true for the studio's latest title for Magic Leap One called Seedling.
In a leaked company memo, Snap CEO (and NR30 member) Evan Spiegel has made it clear that the future of the company lies not only augmented reality but also hardware that enables those AR experiences.
The Daily Prophet, the enchanted newspaper from Harry Potter lore, is no longer the sole source for magical moving printed photos.
Automotive augmented reality company WayRay has set its destination for a $1 billion valuation with an estimated time of arrival of 2019, and it has just passed a major milestone towards that goal.
With the new iPhones coming out, many see the current mobile market as just another epic battle between Samsung and Apple. But let's not forget there are many other phones that run Android. And when you start to sift through the specs, one stands out as a competitive alternative to the iPhone XR, the LG G7 ThinQ.
Xiaomi made a new phone with their sights set on picking up some ex OnePlus users. As a result, the Pocophone F1, or just Poco in some markets, is quite unlike most other Xiaomi phones. While you can't buy the F1 in stores in the US, you can get its home screen app on almost any phone right now.
Traditional media institution The New York Times continues to break new ground in its augmented reality news coverage, this time with a 3D volumetric capture of model Ashley Graham.
While they don't do augmented reality just yet, the latest styles of Snapchat's Spectacles 2 camera glasses serve as a peek into the future of how mainstream AR wearables may look.
If you're on the hunt for a profitable side-gig, or even a completely new way to to make money, you'll want to take a look at Upwork, a leading freelancing platform that connects skilled freelancers with clients from all over the world.
Look, we all like getting things for free. That's why we can stomach things like advertisements and optional purchases in freemium apps and games — we're willing to pay for our mobile experiences in every way but currency. Although freemium seems to be the model for the future of iPhone entertainment, it looks like a different scheme might win out in the end.
We've spent years waiting to see what all the secretive fuss was about, and now that the device is in our hands, we can finally begin showing you images of what the Magic Leap One experience looks like.