Brands are increasingly adopting augmented reality to promote their products and services, and they have multiple paths for bringing AR experience to their audiences.
The most viral internet cat of the moment is a virtual kitty trapped in a billboard in the Shinjuku district of Tokyo, Japan.
Augmented reality technology is often likened to magic powers, so it is fitting that a new AR experience featuring the Harry Potter franchise uses the newest AR tricks from Facebook and its Spark AR platform.
Yo dawg, Snap heard you using Snapchat augmented reality Lenses in your messages, so it's putting its AR Lenses in other messaging apps.
Apple released the fourth beta for iOS 14.7 today, Tuesday, June 29. The update comes 15 days after iOS 14.7 beta 3, and restores battery service messages that may have disappeared after reboot on some iPhone 11 models.
Metadata might be a bigger concern than you might realize. In its continuous push to be a privacy-first company, Apple has released several new features with iOS 15 that allow you to adjust and permanently change the metadata stored within the photos and videos you take on your iPhone. But why would you want to do this?
While Apple introduced new AR features for iOS 15 and Object Capture for Reality Kit 2 during the WWDC 2021 keynote, updates for ARKit were curiously absent in the official presentation.
When we got our first look at US Army soldiers testing Microsoft's modified HoloLens 2 last year, it still looked very much like the commercial edition, with some additional sensors attached.
It's (virtual) developer conference season, and this week was Facebook's turn with F8 Refresh. Like Google and Snap, Facebook had some new AR capabilities to show off.
When Tim Cook, Craig Federighi, and other core Apple leaders take the stage for WWDC 2021 on June 7, we'll hear a lot about exciting new things to come. We're likely to see what's in store for watchOS 8 and macOS 12, but more importantly, we'll get a glimpse at what iOS 15 and iPadOS 15 will be like.
Apple released the second Release Candidate for iPhone on Friday, May 21. The new update, build number 18F72, comes four days after the company seeded the first 14.6 RC to developers and public testers, and two days after the first beta for iOS 14.7.
Throughout Thursday's virtual Snap Partner Summit, Snapchat's parent company made a profound statement: If you use Snapchat, you're a creator.
For most mainstream users, LiDAR sensors for precision depth sensing remain the exclusive domain of Apple iPhones and iPads, but Google is helping Android device makers close the depth gap on the software side via its ARCore toolkit.
Apple pushed out the Release Candidate for iOS 14.6 on Monday, May 17. The 18F71 build includes new features and bug fixes, including an option to unlock your iPhone with Voice Control. It comes just hours after Apple announced Spacial Audio and Lossless Audio playback for Apple Music, new features that will require iOS 14.6 to run.
The story of the HoloLens has been a mix of work and play. But while many developers have devoted time to creating gaming and entertainment apps for the HoloLens 1, with the HoloLens 2, Microsoft has been encouraging everyone to focus more on the enterprise side of things.
Angry Birds, one of the first franchises to find success in mobile gaming, continues to shoot its shot at new life in augmented reality gaming.
The future of the HoloLens 2, according to Microsoft, is all about enterprise use cases. But that doesn't mean some of the more creative-minded HoloLens developers won't bend the top-tier augmented reality device to their own designs. The latest example of this trend comes from Japan.
Apple's Find My app just got way more useful. While it's great for locating a lost or stolen iPad, iPhone, iPod Touch, Apple Watch, Mac, and AirPods, as well as anything attached to an AirTag tracker, it's even better now that it works with third-party accessories and gear.
Apple seeded public testers the second iOS 14.6 beta today, Friday, April 30. The update (build number 18F5055b) comes three hours after Apple released the second 14.6 developer beta, four days after the launch of iOS 14.5, which introduced over 60 new features and changes to iPhone, and eight days after the first 14.6 beta hit developers' iPhones.
After years of speculation and rumors, Apple finally debuted AirTag, its tiny Bluetooth tracking device, during its spring 2021 event on April 20. Unlike with Tile trackers, there's no way to attach an AirTag to an object, but there's an entire market out there for AirTag accessories so that you can put one on your keychain, bike, or any other object that you can't just toss a naked AirTag in or onto.
Many of us choose to use an iPhone — as well as other devices in the Apple ecosystem — because of the company's dedication to user privacy and security. If you need more proof of that commitment, look no further than iOS 14.5, released April 26, which adds new tools to protect our data while browsing the web and more control over the data installed apps collect on us.
Apple released the first public beta for iOS 14.6 today, Friday, April 23, one day after the company seeded iOS developers 14.6 beta 1. The update introduces an easy way for testers to update from an iOS RC (release candidate) to the latest beta, via a simple option in Software Update.
For better or for worse, Google started the race towards smartglasses for everyday use with Google Glass before scrapping the Explorer Edition and pivoting towards enterprise customers.
The pandemic has forced a number of public-facing businesses to either temporarily close or permanently cease operations, with one of the biggest victims of this trend being the movie theater business.
Apple released the eighth iOS 14.5 developer beta on Tuesday, April 13. The update (build number 18E5199a) comes six days after Apple's last 14.5 beta update, which Apple pushed out to both developers and public beta testers.
Automatic phone menus are the worst. You call the number, listen to prerecorded prompts, press button, listen, press button, listen, press button, listen, until you're routed or connected to the right extension, directory, menu, person, or whatever. But you can bypass these automated attendants to get right to where you need to go by setting up a simple shortcut on your iPhone.
While Apple's reputation for privacy and security is nearly unmatched, it'll never be perfect when Hey Siri is always listening. Aside from iOS devices, Hey Siri always listens for questions and commands on the HomePod and HomePod mini smart speakers. If you rarely use Hey Siri on those speakers, it's worth disabling the feature for some extra privacy.
Apple seeded software testers iOS 14.5 public beta 6 today, Wednesday, March 31. The update includes a new battery calibration for iPhone 11, 11 Pro, and 11 Pro Max, as well as two new Siri voices.
During this week's unveiling of the new Samsung A Series of smartphones, much of the focus was on the high-end features at a more affordable price as the South Korean tech giant looks to regain its status as the world's top smartphone maker versus Apple's iPhone.
What is old is new again. In this case, a classic arcade game gets the augmented reality treatment. In a new promotion playing off its ad campaign featuring actor Craig Robinson (The Office, Hot Tub Time Machine), Pizza Hut has turned its pizza boxes into a virtual Pac-Man game via web-based AR technology.
The moment many of the crypto savvy insiders in augmented reality and VR have been waiting for is here: we're finally getting our first big auction of NFT art that exists purely as a hologram.
Apple just released iOS 14.4.1 for iPhone today, Monday, Mar. 8. The event marks 41 days since Apple released a public update for iPhones, with iOS 14.4 back on Jan. 26.
In response to Apple's implementation of LiDAR sensors in iPad Pro and iPhone 12 Pro models, Google is looking to leverage the dual-camera setups in recent flagship devices as depth-sensing components.
Apparently, we learned nothing from Jurassic Park, as scientists are still working on bringing extinct species back to life. Until that day comes, you can interact with long-lost animals through augmented reality...if you have a newer model iPhone.
After the mobile augmented reality platforms of ARKit and ARCore moved Google's previously groundbreaking Project Tango (the AR platform that gave us the first smartphones with depth sensors) into obsolescence in 2018, we've seen a bit of a resurgence of what was then a niche component for flagship devices.
As a means to combat annoying and intrusive advertisements in Safari, Apple added native support for content blockers on the iPhone. Instead of being bombarded by notifications, banners, and pop-ups, content blockers prevent them from opening, which can also be said about those annoying cookie consent notices that many websites now have.
Outside of iPhone releases, software updates are arguably the most exciting aspects of iOS life. It's like Christmas morning when your iPhone installs an update, as you dive through your device to find all the new features and changes Apple thought to include. With iOS 14.4, there are at least 10 such new additions just waiting for you to explore.
As Apple, Google, Snap, and Facebook wrestle for positioning to lure developers and creators to build augmented reality experiences for their respective tools, Facebook is looking at a learning approach for its Spark AR platform.
Buckle up, iPhone users, because it's update time! Apple just released its latest iPhone OS to the public, iOS 14.4. This new edition isn't the company's most ground-breaking, but it doesn't come up short, either — you'll find support for smaller QR codes in Camera, a new "Device Type" setting in Bluetooth, support for a new Apple Watch face, and a major privacy feature, among other new changes.
Apple has finally seeded the release candidate for iOS 14.4 to iPhone developers and public beta users, build 18D52. The update adds scanning support for smaller QR codes in Camera, the ability to classify Bluetooth devices to improve audio notifications, and alerts on the iPhone 12, 12 mini, 12 Pro, or 12 Pro Max for if the camera is detected not to be genuine. There's also a short list of bug fixes.
