Fast-food chain Jack in the Box has decided to put an augmented reality twist on the traditional sweepstakes promotion by employing the immersive powers of Snapchat.
Sports technology company Form is testing the waters for augmented reality wearables with a product aimed at a very specific user group.
Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.
It's no secret that the enterprise sector is hot for augmented reality, but the move into the enterprise AR software market by one of the biggest names in industrial engineering announces the technology's arrival loud and clear.
One of the masters of science fiction, Neal Stephenson, may be on staff at Magic Leap, but that doesn't mean he can't take a moment to visit the halls of competitor Microsoft, the maker of the HoloLens.
With a fresh infusion of $9.7 Million in funding on its ledger, enterprise augmented reality company Scope AR has now expanded the functionality of its WorkLink platform.
Smartglasses maker Vuzix has emerged with the first hardware powered by the Snapdragon XR1 chip, roughly nine months after Qualcomm introduced the chipset designed to drive augmented reality wearables at the Augmented World Expo in Santa Clara.
Mobile app publishers are using augmented reality to solve everyday measurement problems from measuring the length or height of items to previewing furniture in the home.
The ability for apps and devices to determine the precise location of physical and virtual objects in space is a key component of augmented reality experiences, and the latest advancements in Bluetooth technology may have a hand in facilitating such location services in the near future.
The release of Avatar Chat for Magic Leap One and Spatial for HoloLens during the fourth quarter of 2018 appeared to revolutionize video calling via augmented reality.
While the technology companies continue to drive forward with autonomous vehicles, Nissan's vision of the future of self-driving automobiles lies in a cooperative experience between human and machine, facilitated by augmented reality.
Nearly a year to the day after the unveiling Magic Leap One, Magic Leap has dropped another update to the Lumin OS that runs the device.
In 2017, Google introduced a new feature called Fast Pair. This made discovering and pairing Bluetooth devices completely stress-free, as it eliminated the need to fumble through settings. Google has now made it even easier, so Fast Pair is a must-have feature for your next headphones.
The company behind augmented reality's first real gaming hit, Pokémon GO, is quietly making moves toward supporting the rapidly growing smartglasses space that may one day move its content away from smartphones and tablets and onto AR lenses positioned on your face.
Another contestant has emerged in the race to deliver a mainstream augmented reality car navigation system, with Silicon Valley-based Phiar picking up $3 million in seed funding to launch its own artificial intelligence-based mobile app by mid-2019.
Election Day is like the Super Bowl for network and cable TV news, so ABC News is breaking out the big guns with a new augmented reality experience to win over eyeballs of viewers.
In recent years, Apple has assembled its augmented reality team and supply chain through a series of acquisitions, high-profile hires, and strategic investments, but at least one potentially major deal was recently ditched.
Adding another arrow to its quiver of augmented reality acquisitions, Apple has reportedly acquired Spektral, a computer vision company with technology for real-time compositing (otherwise know as the "green screen" technique in broadcast TV and film).
When Pokémon GO developer Niantic launches its Real World Platform for augmented reality gaming, it will run over 5G speeds courtesy of T-Mobile parent company Deutsche Telekom and the edge servers of its MobiledgeX subsidiary, the companies announced today.
Less than three weeks after Rovio Entertainment announced the game, the augmented reality adaptation of Angry Birds is now available for the Magic Leap One.
Leading augmented reality headset makers Microsoft and Magic Leap are among the companies now vying for a military contract for battlefield heads-up displays.
While most kids his age are busy playing Fortnite, 11-year-old Yumo Soerianto is developing augmented reality games. Kids like Soerianto are the future of the augmented reality field — they'll likely be coming into their own as professional developers right as AR technologies become lightweight and powerful enough to be contained in a pair of sunglasses.
Better known among consumers for its virtual reality apps, Jaunt is now pivoting toward solutions for augmented reality developers.
The Super Bowl of bicycle racing, the Tour de France, added augmented reality to its TV broadcast this year.
In recent years, medical professionals have demonstrated how the HoloLens can assist in surgeries, ranging from collarbone repairs to spinal surgeries to cosmetic procedures. Now, the largest children's hospital in the United Kingdom is also ready to deploy the technology.
Luxury automaker Mercedes-Benz has joined the growing list of automakers adopting augmented reality to provide an assist to its manufacturing operations, in this case, via the Microsoft HoloLens.
The mainstreaming of augmented reality won't happen overnight, but it's becoming increasingly clear that traditional media is leading the charge in the effort to introduce the public to immersive computing. A recent example came from none other than USA Today via its 321 Launch app.
If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism.
Location-based gaming pioneer Niantic has offered a preview of its augmented reality cloud platform that could change the immersive content game yet again.
If you cover a particular area in tech long enough, you develop certain pet peeves, and one of mine happens to be devices that attempt to keep us wed to the Google Glass style of augmented reality. And while I remain mostly uninterested in such devices, one of these products recently earned my admiration and might work for you, too, under the right circumstances. It's called the Golden-i Infinity.
Usually, the camera adds 10 pounds, but with a new augmented reality effect in Like's mobile app, the camera can actually make you look slimmer.
Between acquisitions, hirings, patent applications, and insider reports, all signs point to Apple building a smartglasses product that could ship as soon as 2020, but the company has not officially confirmed such plans.
While Vuzix is beefing up the processing power of its next-generation smartglasses with the Qualcomm Snapdragon XR1, the company will also give its devices an upgraded display engine.
Confirming a previous report from last week, Qualcomm announced its Snapdragon X1 platform designed for augmented and virtual reality devices during an event at the Augmented World Expo in Santa Clara on Tuesday, with Meta and Vuzix among the first manufacturers to adopt it.
Less than a week after securing a $25 million Series C funding round for automotive HUDs, DigiLens has introduced a new waveguide display for motorcycle helmets that's thinner, lighter, brighter, and manufactured at a lower cost.
Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...
Noted analyst Gene Munster is predicting that Apple's initial entry into the augmented reality wearables category will be a year later than previous reports have estimated.
If you are an active player of Pokémon GO, you may soon be capturing more than just virtual pocket monsters.
Augmented reality is expected to eventually change everything, and the prevailing view is that those changes will be for the better. The converse view, however, is that the technology will further erode privacy.
On Thursday, waveguide maker WaveOptics announced that semiconductor and microelectromechanical systems supplier EV Group (EVG) will provide the manufacturing infrastructure for the production of its waveguide displays designed to support lower-cost, third-party augmented reality wearables.
