Demand for Tesla's driverless features as well as its ultra-long battery ranges and a reputation for offering the best-in-class electric car driving experience helped Tesla see a 32% surge in its value as a brand, topping out at $5.9 billion in the BrandZ Top 100 Most Valuable Global Brands study, released June 5.
Global design and technology services company Tata Elxsi says it has licensed its advanced autonomous vehicle middleware platform "AUTONOMAI" to a "leading automotive OEM."
The list of HoloLens applications continues to grow as more companies discover ways to enhance their operations using augmented reality. Air New Zealand is the latest to show interest in the technology, demonstrating their vision for AR in a new concept video.
Uber and Waymo's lawsuit is starting to pan out. Following a ruling on Monday, May 15, Judge Alsup, who called Waymo's patent infringement claims "meritless," ordered Uber to perform a series of actions and duties for Waymo. Without further ado, here's what Uber must do to begin to put this lawsuit behind them (well, maybe):
Mobile augmented reality developer Blippar has escalated the augmented reality advertising arms race, introducing a new rich media ad format that enables augmented reality experiences without a dedicated app.
It seems like everyone wants to be flying without wings these days, and some big players in the autonomous car industry want a piece of that airborne action. Google co-founder Larry Page just invested in flying car startup Kitty Hawk, while Uber is adamant that its own-brand of flying vehicles will be zooming around the US come 2020.
Last week, the internet was ablaze with talk about the Galaxy S8's home button, because it subtly changes positions without the phone alerting you. This feature was included to stop burn-in issues with the screen, and the general consensus from tech sites was the screens would not experience any burn-in at all.
At Next Reality, we've been following the Microsoft Hololens because of its enormous potential. Unlike virtual reality, which enshrouds the user in a complete virtual world, augmented reality melds the virtual with what's really there in front of you. And while some of us may use AR technology to stealthily surf the web during working hours, others are looking towards using AR for the betterment of society. Like putting the HoloLens in space.
When will the drama end? The lawsuit between Waymo and Uber is back in the news with no signs of stopping. Today the court denied yet another request from Uber to shield itself with the fifth amendemnent, securing a small victory for Waymo.
Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This weekly Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column starts with a stock price that's performing well for one company — one that HoloLens developers should know quite well.
The big Waymo versus Uber trial isn't scheduled until May, but the heat between Uber and Waymo is rising fast; Waymo wants Uber's driverless trials shut down by a court injunction, unless ex-Google employee Anthony Levandowski testifies in court.
Augmented reality seems to be the talk of the town lately, with everything from glasses to furniture stores prepping to implement exciting, new AR technology. Well now, it looks like even our food is getting a makeover for the augmented reality future.
Thanks to Google's latest update to their Motion Still app, iPhone users can now pick a new frame for Live Photos. The app fixes everything annoying about Apple's Live Photos, and this is just another great feature to add to Motion Still's impressive features list.
The company that pioneered music scanning for mobile devices is moving into the augmented reality advertising arena. Included in an update of their iOS and Android apps last week, Shazam can now scan special codes to immerse users in 3D animations, 360-degree videos, mini-games, and other AR content.
While there are many uses for augmented reality in the automotive industry, adoption has been slow. With the plethora of makes and models on the road today and rolling off assembly lines tomorrow, developing and deploying knowledge bases that utilize augmented reality to dealerships and garages can be costly and difficult to scale.
We live in a marvelous age, a time where technology is driving us forward as a species at a rapid pace, and tech-driven miracles are becoming more and more commonplace. While the human race may not be focused on building the largest wonders of the world, as it once was in history, the current order of wonders are much smaller in scale—even internal.
While most people have only begun hearing the term augmented reality in the last year or so, AR has been around in some form since the early '90s. It all started with heads-up displays (HUDs) for pilots to see instant information in their visors, but has graduated to a far more useful and widespread technology thanks to the advancement of computers and, more recently, smartphones.
One of the big hurdles when equipping vehicles with sensors for autonomous driving is the cost. For example, the Light Detection and Ranging (LiDAR) sensors that power many versions of self-driving car technology are pricey, currently ranging from around several thousand dollars up to $85,000 per sensor—and vehicles often need multiple sensors to see enough of what is going on around them to drive safely.
Once mixed reality technology is more widely available and realistically priced for consumers, using the tech to create the illusion of a larger space, will likely be a favorite use for mixed reality in places where real-estate is expensive, people tend to live in smaller homes and work in tighter offices.
Magic Leap, the mysterious Florida-based mixed reality start-up, announced on Wednesday that it would be opening a 260,000 square-foot expansion in Florida, and bringing along with it 725 new jobs over a five-year period. To make this happen, they will be making an $150 million capital investment, with government incentives, of course.
This week, Dr. Sung-Hoon Hong, Vice President of Samsung Electronics, announced at the Virtual Reality Summit in San Diego that not only does Samsung have a new virtual reality headset coming, but that Samsung intends to enter the field of augmented reality, too. In fact, Hong talked very little about virtual reality and instead spoke at length about Samsung's move into augmented reality.
We've been hearing some interesting rumors in the last few days that are stirring up all kinds of speculation about the potential upcoming consumer release of the HoloLens. However, MSPoweruser has speculated a bit further past the consumer HoloLens release to a possible HoloLens 2 as soon as Q3 2017.
When developing for the HoloLens, keeping a constant 60 fps (frames per second) while making things look beautiful is a challenge. Balancing the processing power to display complex models and keeping the frame rate where it needs is just a straight up painful process, but a solution seems to be on the horizon.
Having control of your basic motor functions is something most people take for granted, but for individuals with Parkinson's disease, that is not the case.
Dutch police are using a system very similar to Pokémon GO on smartphones, but they aren't walking around trying to catch little pocket monsters. The purpose of this system is to give augmented reality help to first responders who may be less qualified to work a fresh crime scene. If successful, the idea of a contaminated crime scene could be a thing of the past.
After many months of endless speculation over the mysterious augmented reality platform Magic Leap, software engineers worldwide have been waiting for any news of what development environment this amazing technology might use. Thanks to Paul Reynolds, the former Magic Leap Senior Director of SDKs and Apps, we no longer have to guess. Just like existing mixed, augmented, and virtual reality platforms, developers will be able to use their experience with Unity and the UNREAL engine.
If you just can't wait to see the Pixel and Pixel XL, the new Google-branded smartphones expected to be announced tomorrow, you're in luck. After weeks of rumors and blurry images, a smartphone sales company called Carphone Warehouse just accidentally dropped the entire ball. The UK business accidentally set the product pages for the Pixel and Pixel XL live a couple days early, and for just long enough for them to be archived before they were taken down.
Although professional sports has been no stranger to emerging technology, it still seems hard to think about how a football player might benefit from strapping on a VR headset. While it won't do much in an actual game, many athletes can improve by using virtual reality as a training tool.
Graeme Devine, Chief Creative Officer at Magic Leap, spoke at the Games for Change festival about how mixed reality will change the world for the better. While we might need to take our own magic leap to believe in his utopian future, he hinted at a solution to the impending problem most of us fear: a cluttered, endless nightmare of ads.
Most augmented/mixed reality hardware still exists in the development stage, whether that's one of the more robust headsets or a high-powered smartphone. Most everything else isn't widely used or monetized. Snapchat, however, snuck in under the radar and created the foundation for the first social network to focus on augmented reality.
This week has been quite a successful one for Google, thanks to non-stop news coverage of their developer-focused I/O conference.
Several technologies seek to change the way we perceive our reality, whether that involves entering a virtual world, augmenting an existing one in a realistic and interactive way, or somewhere in-between.
Researchers at MIT's Computer Science and Artificial Intelligence Laboratory have created Wi-Fi technology that identifies where you are, which may eliminate the need for passwords.
Mobile payment systems have been around for almost 5 years now, starting with Google Wallet. But when Apple got into the game last year with their new Apple Pay service, things really started to take off. Around this time, Samsung responded by acquiring an up-and-coming mobile payments company that owned the rights to an incredibly innovative technology called Magnetic Secure Transmission (MST).
We all know that opening our work emails at home is a bad habit. Yet reading and responding to emails every time your iPhone dings is worse than you might realize. Not only are you extending the workday, but you are also sacrificing your ability to perform on a daily basis.
Video: . Optimize your Marketing with a Mobile Website
Not that long ago I wrote an article discussing what it would be like, realistically, if you were to accidentally travel back in time to the Victorian era. At the end of that article, I mentioned that the best thing you could bring with you on a time-traveling adventure is a Kindle, or similar e-reader, stuffed full of the knowledge of the 21st century. Why a Kindle? Well, I own a Kindle, and I love it. However, there's far more to it than that.
Facial recognition software is being more widely used with every passing day. Your local law enforcement is probably already using it, and it will be even easier for them now that the FBI handed out its own facial recognition software to state authorities. Even the fine folks at Facebook are using this technology. Obviously, this brings up some pretty serious privacy concerns amongst most people, because honestly, who wants to be tracked? Right now, there's not a lot we can do about it being ...
With the TSA's full-body scanners occupying a great deal of airports nationwide, the debate remains as to whether air travelers should continue to be subject to immoral security techniques and possible health risks due to the x-ray scanning devices. The "advanced imaging technology" may help keep obvious weapons out of major airports, but scanning naked bodies seems more voyeuristic than crucial to national security. But while the argument continues, one woman is taking a stand… well, not rea...
Enjoying the many benefits of Facebook Places? But what if you want to check in somewhere you're not? Your smartphone can automatically detect your geographical location, preventing you from just checking in just anywhere, but like all technology… it's a long way from perfect, even Android mobile devices.
