Free beer and AR? What could be better? Amstel, a Dutch beer brand, has launched an innovative sampling campaign using an AR app called "Snatch." Snatch is a treasure hunt gaming app, and if you win the game, your prize is 10,000 free pints of Amstel beer, redeemable at Mitchell & Butler pubs.
With augmented reality making its way into the mainstream, consumers have been expecting a company bloodbath for a while now, one that will have a ton of casualties. Blippar has been expected to be one of those casualties due to the reported loss of millions of dollars earlier this year. Now, their situation might be made worse as the creators of the Layar app, Raimo van der Klein and Martin Lens-Fitzgerald, are rumored to be asking for their company back.
A new cross-licensing patent deal signed by Nokia and Chinese smartphone maker Xiaomi will bring increased collaboration between the two companies. One area of focus in which both Nokia and Xiaomi have already agreed to work together is augmented reality.
Many wonder how driverless cars will ever be able to navigate through any driving condition imaginable — but the point is self-taught machines, in theory, have the innate ability to adapt to chaotic and extreme driving conditions in ways far superior to what humans are capable of.
A patent from Universal was filed today looking to improve the visual experience at Universal Studios Parks.
M — Facebook's AI-powered assistant unveiled to the public in April — is now better than ever. The latest update to M now allows it to provide three more suggestions: a function to save content to view later, birthday wishes, and call initiation.
France's Groupe PSA (formerly known as PSA Peugeot Citroën) — one of the world's top-10 carmakers — aggressively seeks to take a lead in the rollout of the industry 's first driverless cars, as it becomes the first mainstream carmaker to announce it will launch a Level 3 self-drive vehicle launch by 2020.
If you're someone who loves to read, you've probably read a book that made you want to hop into the story and live in the world that wasn't your own. Reading has a way of letting us escape into other worlds and experience things that we normally wouldn't be able to. Augmented reality is similar in that way. Which is why it makes sense that the two would be combined to create an incredible, immersive new way of reading.
There's a general belief that augmented and mixed reality is going tied to enterprise solutions for the foreseeable future, and most developers in the field are focused on business use-cases. Without a dramatic breakthrough in the next couple of years that will likely be the case, making that decision the sensible one.
The number of Legionnaires' cases in New York over the last couple weeks has led to concern and recommendations of caution for those at risk.
We are totally buggin' about Pinterest's update to their Lens. I know, I had to.
Millions of dollars continue to pour into the Chinese driverless market. Now, according to research firm CB Insights, $929 million have been invested in the first quarter of this year.
Former Google employee Tristan Harris claims there's an easy way to combat phone addiction without installing any new software. By enabling grayscale on your phone, checking your apps and notifications will be less appealing and thus stop you from obsessively checking your phone.
Uber has lost market share to Lyft, its main competitor. Uber's US market share dropped from 84% to 77% between January and the end of May this year, and the ride-sharing company has continued to run into legal, public-image, and internal trouble. Lyft, on the other hand, has been growing.
The company that brought us a BB-8 droid controlled with the Force — okay, just a high-tech wristband — is releasing its take on Spider-Man. Toymaker Sphero collaborated with Marvel to release an app-enabled Spider-Man toy equipped with numerous features, as well as games for your smartphone.
Texas has become the 18th state to pass a bill into law regarding autonomous vehicles, the third this month to do so.
If you're not familiar with Bixby, I don't blame you. The Samsung assistant was released two months ago with the Galaxy S8 and S8 Plus. While users were excited about this Google Assistant-like feature, they were ultimately disappointed by the limited rollout of only some of Bixby's features. Now, Samsung is hopeful to perfect Bixby using you.
Google might be taking the lead on artificial intelligence in smartphones with their latest announcement, MobileNets. MobileNets is a series of TensorFlow vision models built for mobile devices, described by Google as "mobile-first."
Apple CEO Tim Cook's June 5 announcement that the company is developing autonomous software should have some companies rattled. At least, Morgan Stanley thinks Tesla should be.
The way we tell stories is about to change. Imagine you're hearing a story when suddenly characters and images from the tale start to appear in your world. This immersive way of storytelling is in the not-so-distant future thanks to the Microsoft HoloLens and Rémy Martin.
According to a source at TechCrunch, a new version of Snap's 'Spectacles' could include augmented reality.
The $25 million development alliance Jaguar Land Rover's mobility unit InMotion has formed with US-based ride-share firm Lyft reflects how the British luxury carmaker is leaning towards a fleet service business model for its driverless offerings.
The next-generation Audi A8 to launch in July is expected to be the world's first Level 3-capable production car to go on sale in retail channels.
Reports of Samsung's Galaxy Note 8 having an in-display fingerprint scanner have been circulating for the past few days. Fans have been excitedly discussing the potential of the phablet possessing this technology, as it would be the first phone released with these capabilities. Unfortunately, a Samsung official revealed today to Naver — a South-Korean web portal — that Samsung has decided to forgo incorporating the feature into the Galaxy Note 8 due to technical limitations and time constraints.
Replacing your iPhone fingerprint sensor has been one of Apple's most cruel tortures. It's a slow and painful process made worse last year when Error 53 messages started appearing on the phones of users who had tried to repair their sensors outside of Apple. The error rendered the phones essentially useless. Since then, Apple has provided fixes but is now finally making it much easier to replace your iPhone fingerprint sensor with the releasing of "Horizon Machines" to official repair locations.
New "radar road signature" technology from Bosch will be used to create maps for high-accuracy self driving. The new map is the first to use radar signals for a localization layer.
You may not have woken up like this, but you're still #flawless thanks to Microsoft's new Face Swap app for Android.
If you thought the selfie would only ever be used to bombard your feed on Instagram, you were wrong. Dead wrong. JetBlue is looking to take those selfies and use them to check you in for your next flight.
Ford's appointment of Jim Hackett as its new president and CEO reflects how the company is largely pinning its long-term survival hopes on its driverless business. Following his previous role as head of Ford's Smart Mobility division, which overseas Ford's autonomous driving activity, Hackett will help the company take a more self-driving direction as a whole.
Someone out there is testing an unknown mid-range phone codenamed "Heart," and it has a 16% lead in speed on the Oppo F3 Plus and is just 15% shy of the Samsung Galaxy S8+, according to GSM Arena.
Uber's legal team may have finally sold their engineering golden boy down the river as their war with Waymo continues. Anthony Levandowski isn't your average sacrificial lamb either — given the alleged stealing and all that — but Uber seems set on distancing themselves from this whole fiasco as fast as they can.
Google announced several new devices (as well as updates to existing devices) that will take advantage of the company's augmented and virtual reality platforms.
The Augmented World Expo (AWE) is upon us, and that means it's time to get excited about all the awesome next reality things to come.
Paris, girl, you are awesome, but you did not invent the selfie. If you want to spread this #newmarketingterm to the media masses, then go right ahead. It's your brand, your career, and you got the opportunity. People will listen. No one really cares about who invented the silly thing anyway. Though I got to say, the original king of the selfie did seem like one pretty chill dude ...
UPDATE 5/12: According to Bloomberg, it looks like the merger is on. Anonymous sources claim discussions have already begun about consolidation. Looks like there might be a new 5G powerhouse after all.
Malware attacks on mobile phones are reaching an all-time high and it looks like companies like Samsung are doing all that they can to prevent any unwanted hackers from accessing its sensitive user data.
The hunt for the mixed reality use-case that wins over consumers' hearts and creates a critical mass is a problem every developer would love to solve. Not only would they find themselves rich and famous seemingly overnight, but they would also end up making one of the various possible hardware solutions a viable place for other developers to put their time and energy.
Oh, Uber. It's not often to hear your name in the news and have it mean something good. You're being sued, you're crashing, your driverless program is falling behind. But I have to hand it to you; when the world is crumbling around you, you continue to fight against it. You've even made it to Canada.
In order for software developers to do their jobs as new hardware reaches the market, they will need the right tools to get their projects off the ground and into augmented and mixed reality devices. There have been completely new approaches to development when it comes to AR and MR, and these are some of the faces behind them.
Those of us that work with or around augmented and mixed reality have seen a powerful shift in the last year as the popularity and interest have grown in the field. With Microsoft's HoloLens release, the popularity of Pokémon GO, and the constant rumor mill known as Magic Leap, the terms augmented reality and mixed reality have started to become a part of the modern vernacular more and more each passing day.
