This time last year, we got our first taste of what mobile app developers could do in augmented reality with Apple's ARKit. Most people had never heard of Animojis. Google's AR platform was still Tango. Snapchat introduced its World Lens AR experiences. Most mobile AR experiences existing in the wild were marker-based offerings from the likes of Blippar and Zappar or generic Pokémon GO knock-offs.
In an SEC filing published on Monday, Snap, the company behind Snapchat, disclosed that Imran Khan, its chief strategy officer and a member of the NR30, is leaving the company to "pursue other opportunities."
They say a picture is worth a thousand words, but augmented reality is giving the United States Holocaust Memorial Museum the ability to add a few more poignant real words to its exhibits.
Just in time for Women's Equality Day on Aug. 26, Treasury Wine Estates is breaking out a line of wines with augmented reality experiences that pay tribute to historically famous women.
The arrival of Magic Leap One is tantalizingly close and, although the company has been saving the last details for launch day, a few of the more important details were found this week hiding deep in the code on Magic Leap's website.
Online shopping giant Shopify literally cannot wait for ARKit 2.0 to arrive via iOS 12 this fall to implement its latest augmented reality feature.
Data breaches are all too common now, and the latest one you need to know about involves Timehop, a mobile app that makes it easy to reminisce over old photos. The breach, which took place on July 4, was revealed on Sunday, July 8. At the time, Timehop disclosed that 21 million users had been affected by the breach, but it now appears that all users were impacted in some way.
Another entrant into the do-it-yourself AR content creation market has emerged, as Zappar has updated its ZapWorks Studio software to include features for development newbies.
Usually, the camera adds 10 pounds, but with a new augmented reality effect in Like's mobile app, the camera can actually make you look slimmer.
Augmented reality avatars that mimic facial expressions are no longer the exclusive province of Animojis on the iPhone X or AR Emojis from Samsung. Camera app Snow has added its own alternative to Apple and Samsung's features, which it also calls AR Emoji, for iOS and Android.
Less than a week after securing a $25 million Series C funding round for automotive HUDs, DigiLens has introduced a new waveguide display for motorcycle helmets that's thinner, lighter, brighter, and manufactured at a lower cost.
When you've had enough of someone's annoying baby videos or cat photos on Instagram, you would have to either unfollow them or even block them outright. Now, you don't have to cut ties with them completely — you can just mute them instead, a feature that Instagram's parent company, Facebook, has allowed on its platform for some time.
Amazon Web Service's do-it-yourself tool for building augmented reality experiences and VR has graduated from beta and is now available to all interested users.
With the theatrical premiere of Deadpool 2 less than two weeks away, the hype train for the sequel to 2016's surprise R-rated hit is gaining steam, and augmented reality is on board for the ride.
If $200 was too much for you to get in on some Star Wars augmented reality action, Best Buy is now selling refurbished Star Wars Jedi Challenges sets for $79.99 and new ones for $99.99.
Fast-casual burger restaurant Bareburger expects to soon replace all of its paper menus with 3D models of its burgers and other items rendered in augmented reality, but for now, the company is preparing some rather interesting limited AR interactions.
Taking photos that are actually printed and hung on a real wall, versus being shot and shared via a social wall, is a seemingly lost art, but PhotoBloom AR wants to change that with augmented reality.
One of the earliest players in the social virtual reality space, vTime, has just landed $7.6 million in new funding, which the company says is partially earmarked for developing and releasing an augmented reality version of its platform later this year.
Sketchfab, one of the leading 3D model aggregators, continues to defend its turf from encroachment by Google. This time, the company has deployed a new API that gives developers even easier access to Sketchfab's extensive library.
From veteran modders to casual tinkerers, booting into either recovery mode or download mode is something every Galaxy S9 owner should know about. These two pre-boot menus serve a very important purpose — recovery mode is the go-to solution for soft bricks, while download mode allows you to flash firmware files using utilities like Odin and Smart Switch, which can truly be a lifesaver.
Hearthstone, Blizzard's online card game, combines strategy with a fun spin on the World of Warcraft lore to create a unique experience. With the latest expansion (The Witchwood) on the horizon, you'll want to make sure your collection is ready for when the set drops in April. Fortunately, you can get free packs on iPhone or Android to help prepare.
We've seen a number of unique mashups of augmented reality with other bleeding edge technologies, but somehow it took until 2018 for someone to come up with a now obvious complement to AR: 3D printing.
Apple CEO Tim Cook's most recent tech prophecy is that "AR will change everything." And now, that includes Apple's own website.
IFTTT is an application that allows you to automate certain tasks on your iPhone or Android. It can communicate with a myriad of apps and services on your phone by creating applets that perform actions automatically — actions you'd normally have to do manually. Finding those applets, however, can be a little difficult.
In 2018, there are more ways than ever to watch your favorite sporting events. You can stream them with a number of services, or you can simply watch it on a TV. Many fans will even watch it at a sports bar. The problem with a sports bar is that you won't be able to hear the game over the sound of dozens of loud bargoers.
Thanks to Face Maker, a new app for the iPhone X, children everywhere can now avoid the trauma of face painting.
Although it sounds like a foodie's take on Facebook, what Calabasas, California-based FaceCake actually offers is more about augmented reality fashion marketing rather than food selfies.
If you've read our list of the best email clients for iOS, you'll know Apple's Mail app doesn't cut it when it comes to third-party integration. If you want to use some of your favorite apps directly in your mail client's calendar, go with Outlook.
While the Twitch app for iOS came out way back in 2011, livestreaming iPhone games was a rarity until Apple recently updated its ReplayKit in iOS 11. However, Twitch hasn't jumped on the bandwagon yet, but that doesn't mean you can't livestream your iPhone games to Twitch right now.
Snap is turning to some light bribery to boost adoption of its new Lens Studio software. The January Jumpstart Challenge encourages artists to create and share a Lens that celebrates the New Year. One selected winner will take home a Lens Studio Swag Bag that includes an iPad Pro. In addition, the Lens could be featured in the Lens carousel for others to experience.
In the midst of outlining plans to release Pokémon Go in China and debut its new Harry Potter game during the back half of 2018, Niantic CEO John Hanke turned to the dark arts by taking a swipe at the company's AR gaming competition.
On Wednesday, Snap, Inc. unveiled a revamp of its Snapchat app that draws a hard line between content from your friends and content from professional media organizations.
The Star Wars saga may have occurred a long time ago in a galaxy far, far away, but Nissan is using a futuristic technology to bring stormtroopers and droids into its dealerships.
Like gas on an open flame, rumors and whispers have flared up in recent months around hopes of augmented reality smartglasses from Apple. But among all the false leads and unsubstantiated chatter, we finally have a credible report that some sort of Apple AR smartglasses are actually in development.
Just as we published our rumor roundup for the HTC U11 Plus, the internet happened: A Facebook video revealed the flagship HTC U11 Plus and the midrange HTC U Life in all their glory. The video was in German and has since been taken down, but according to a translation, it revealed exactly what we should be expecting see at HTC event November 2.
A Russian augmented reality startup wants the next frontier in real estate to be augmented reality estate.
Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.
ARKit is a marketer's dream. By providing tools for creating augmented reality experiences on mobile devices, AR apps can now be deployed easily alongside just about any campaign. As expected, we now have ARKit apps pushing wares ranging from automobiles to tequila.
When iOS releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media.
Advertisers must love when their commercials go viral. Take for instance the Esurance commercial where an elderly woman completely misunderstands Facebook jargon.
