The long, long, loooong wait finally ended this week for the augmented reality community as the Magic Leap One was finally released. The Florida-based company has loomed over the industry for years promising something big, and now the AR cat is finally out of the bag. Now we get to see if it will live up to expectations, but early reviews are a bit skeptical.
A new augmented reality framework from Disney Research could make it possible for fans to take selfies with an augmented reality Mickey Mouse, Darth Vader, or Iron Man that mimic the user's poses.
While devices as old as the iPhone 5s have been treated quite well by iOS 12, the same cannot be said for Fortnite. The smash hit has had a rocky run on the latest iOS betas, with a known crashing issue featured on each beta update's release notes. That changes with developer beta 4, as Apple confirms Fortnite is fixed.
Snapchat is enjoying a high field goal percentage when it comes to securing movie studio business with its sponsored augmented reality experiences, the latest coming through the basketball movie Uncle Drew.
PUBG is continually getting better and more intuitive with each update, and version 0.4.0 is no exception. Besides a new training map to help you practice and a faster-paced arcade mode for on-the-go gaming, the newest version of PUBG now includes a feature that exclusively caters to iPhones from the 6S on up.
Location services provider Mapbox is giving developers a means for building location-based AR apps and multi-user experiences with its new Mapbox AR toolkit.
This week, saw two companies leaning on AR to prop up their financial futures. On one hand, Apple made quite a bit of AR-related news ahead of its quarterly earnings report next week. On the other hand, Vuzix launched a pre-order program for its Blade smartglasses and closed the largest financing deal in the company's history to fuel its ongoing headset production.
Who said brushing your teeth can't be fun? It certainly isn't Kolibree, a company that's introducing the world to the first augmented reality toothbrush for kids at this week's CES tech conference in Las Vegas.
On Monday, toy maker Merge virtually blasted its way into CES 2018 with a new tech-meets-toys innovation in the form of an augmented reality gun controller for use with smartphone-powered first-person shooter apps.
The Force was awakened in many a household on Christmas morning this year, as evidenced by numerous recipients of newly unwrapped Star Wars: Jedi Challenges systems sharing their first lightsaber battles in augmented reality on social media.
If you've been paying attention, you already know that ARKit can detect horizontal surfaces and estimate ambient light, but did you know that it can also help you improve your soccer game?
If you or someone you know has younger kids and you're looking for an augmented reality toy, Pai Technology has just the educational option for you.
A partnership between augmented reality company Zappar and IoT services provider EVRYTHNG will bring AR experiences to consumers while supplying market data to brands.
Anyone who knows me well is aware that I am a cyberpunk junkie. The conflict between lowlifes, corporations, and the government, flavored with dystopian future, high technology, transhumanism, artificial intelligence, and noir storytelling, just does something for me.
From all the demos we've seen, we know for sure that the marketing world is going to change drastically thanks to Apple's ARKit.
Sports gaming company ePlay Digital, Inc. is looking to capitalize on the fall launch of iOS 11 and ARKit with an augmented reality fantasy sports app.
Augmented reality can be used to fascinate and entertain, but it can be applied in the workplace. While companies on the entertainment end received their votes of confidence via funding, two companies working with enterprises demonstrated their worth by teaming up to pursue customers.
Zenge came to my attention as a free game on the Google Play store — it will remain free until midnight, so anyone catching this review on the 25th, download it ASAP — but I imagine it would be worth the typical $0.99.
The augmented reality feature in Pokémon GO is one of the key components that draw people in to the popular Android and iPhone game. Indeed, there's nothing quite like the sight of a Pokémon standing around in an otherwise uninteresting parking lot.
As a side scrolling game, performing various jumps in Super Mario Run on your iPhone or Android is as vital as eggs in a breakfast buffet.
When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there are few "firsts" left to achieve in the marketplace. While L'Oreal jumps on the augmented reality bandwagon for cosmetics, Acura finds a new way to make augmented reality a spectacle in the automotive industry.
Free beer and AR? What could be better? Amstel, a Dutch beer brand, has launched an innovative sampling campaign using an AR app called "Snatch." Snatch is a treasure hunt gaming app, and if you win the game, your prize is 10,000 free pints of Amstel beer, redeemable at Mitchell & Butler pubs.
Developers are really having a field day with Apple's ARKit, announced last month. Since it's release to developers, videos have been appearing all over the Internet of the different ways that developers are getting creative with the ARKit using iPhones and iPads.
If you haven't heard yet, Google is revamping the Play Store with version 8.0. While it so far doesn't seem to have any life changing features, there are ones that certainly will make your life easier, like their new updates feature.
When I booted up my second Sega Forever title, I wasn't sure what to expect. Sonic 1 was fun, but the controls weren't great. Touch screen controls can be excellent when the game is designed for them, but retrofitting a game designed for a physical controller to be played on a smartphone, well, sometimes is a bit disastrous.
Pokémon GO updates will have new deterrents for cheaters, and these seem to use shame more than just prevention. The changes were mentioned by a Pokémon GO support account on Reddit. (There are other updates coming soon to Pokémon GO as well.)
Meet Android Excellence, Google's latest platform with the ability to showcase the highest quality apps and games on a quarterly basis. Sound familiar? It should.
Essential — the smartphone company started by Android co-founder Andy Rubin — is set to release its bezel-less smartphone before the end of June. The highly-anticipated phone is set to be stocked full of features, including an edge-to-edge display, magnetically-connecting 360-degree camera, rear fingerprint reader, and much, much more. One feature fans have been hoping for is an LED notification light. Today, we finally have confirmation via Twitter. For $700, the Essential Phone — LED notifi...
Who said sports need parity to be fun? For the third year in a row, the Cleveland Cavaliers are facing off against the Golden State Warriors on the NBA's biggest stage, and basketball fans everywhere couldn't be more excited.
Universal Studios and Cinemark Theaters have enlisted mobile augmented reality game Seek to promote The Mummy, a reboot of the action-adventure film franchise starring summer movie mainstay Tom Cruise.
At the Microsoft Build 2017 conference in Seattle this past week, 3D application and game platform Unity, partnering with Microsoft, launched a contest that drives HoloLens developers to realize their ideas into a full-fledged application and possibly win money for it.
Verizon has long been king in the wireless provider market, but recently it has had to step up its game in the data department. A limited data plan — with supposedly superior service — was no longer cutting it for customers. Many of whom left to take up the sweet, sweet offers of competitors like Sprint and T-Mobile. This past fiscal year, Verizon had a net loss of customers in the first quarter. Something that has never happened to them before.
Magic Leap is no stranger to hype and speculative advancement—when their name pops up in the news, all focus turns to them. And the company is making news again this week, with the knowledge of an acquisition of a startup founded by former Apple employees, and by hiring animators from an Emmy and Oscar award-winning studio.
Have you ever wanted to catch up on Homeland or Shameless, but are out and about and don't want to use up your data? Those problems are for days of old now, as Showtime has announced their mobile app will allow titles to be downloaded and viewed without an internet connection.
The Easter Bunny is about to get his first experience with mixed reality. Virtual Reality Los Angeles (VRLA) will host its third annual expo in April, and this year's attendees will get to experience a fun Easter egg hunt sponsored by AfterNow and VRLA, in partnership with mixed reality king, the Microsoft HoloLens.
For a long time, Apple has kept the upper hand on Android as far as app revenue is concerned. However, this tradition looks likely to change this year, as Android's app sales are expected to surpass Apple's.
The conversation around augmented reality has largely been focused on apps and gaming, and how AR can be used as a marketing tool. However, a new exhibit at France's Scène Nationale Albi is using AR for more artistic expression.
A few days before Christmas last year, we saw the first glimpse of HoloSuit, a new motion controller by startup Kaaya Tech. This full-body motion controller is designed as a tracksuit with sensors that can be used to control devices such as a computer or Microsoft HoloLens, and now it's getting ready to start production, with an upcoming Kickstarter campaign planned to go live soon.
Sky Zhou, also know as Matrix Inception on YouTube, is no stranger here on NextReality. We loved his Pokémon concept game for HoloLens, as well as his D3D Keyboard that lets HoloLens users leave notes around the house. He just can't seem to stop creating cool mixed reality apps, and he's already got another one in the works.
Last month, Dr. Sung-Hoon Hong, Vice President of Samsung Electronics, announced at the Virtual Reality Summit in San Diego that Samsung would be moving into the augmented reality market. According to a recently published patent application, that move has begun.
