To promote Battle of Azeroth, the latest expansion for the World of Warcraft franchise, Blizzard Entertainment has conjured a Shoppable AR Lens that is now available in Snapchat's app carousel.
Now that the cat's out of the bag, Magic Leap has published videos of a pair of apps that will be available to Magic Leap One early adopters.
If you find yourself on the run from the Empire, you no longer need a droid to send a holographic distress message, you just need an iPhone X and the HoloBack app.
If you're a part of Generation X or a Millennial, there's a good chance that the first mobile game you played was Snake on an old school Nokia phone. Now, you can relive that nostalgia of monochrome and push buttons in augmented reality with the Facebook Camera.
Now even muggles can see how they'd look chasing the Golden Snitch on a Nimbus 2000. That's because Snapchat is gifting Harry Potter fans with a 3D Bitmoji Lens that adorns their digital doppelgängers in the robes of the houses of Hogwarts.
With the launch of the Magic Leap One looming over summer's horizon, on Wednesday, Magic Leap released an essential component that will differentiate it from current augmented reality platforms.
Augmented Reality beauty tools have become quite popular lately, and while CoverGirl's didn't exactly turn heads, the new Wanna Nails app by Wannaby looks like a great tool for anyone who uses nail polish.
With the 2018 FIFA World Cup underway in Russia, soccer (aka "football") fans worldwide can show support for their favorite teams and players in augmented reality via Snapchat and Facebook.
When it comes to augmented reality apps, visually immersive experiences are plentiful, but audio experiences are somewhat underrepresented. A new app for iPhones and iPads seeks to shift the AR paradigm toward the latter.
Like Marvel's Avengers, Facebook's Camera AR platform now has a number of new AR superpowers at its disposal, so it is fitting that Earth's Mightiest Heroes have the distinction of displaying them.
Before Google Chrome entered the scene and subsequently dominated the market, Firefox trailed only Internet Explorer as the most popular web browser. Now, Mozilla has its sights set on a new opportunity to revive its browser for immersive experiences.
Given Dwayne "The Rock" Johnson's blockbuster movie pedigree and the promotional power that usually accompanies his work, there's a certain predictable symmetry in the news that Rampage, a movie adaptation of the classic arcade game, has now become an augmented reality mobile app.
As part of its ARCore push this week, Google has promoted Just a Line from one-time AR experiment to a full-fledged app.
Sony's Ghost Corps, the caretaker of the Ghostbusters franchise, just released some pre-alpha gameplay footage from the upcoming Ghostbusters World location-based AR game to whet the appetites of would-be hunters of the paranormal.
Despite the wide availability of markerless augmented reality experiences for mobile devices, there is still a market for scanned triggers for content, as evidenced by the new image recognition capabilities on Facebook's Camera AR platform.
All the cash Magic Leap is amassing is probably going a long way toward hardware development and manufacturing, but it's also becoming increasingly clear that a large portion of that cash will be devoted to content. The latest proof is a new partnership between Magic Leap and the UK's Royal Shakespeare Company (RSC).
On Monday, German newspaper and digital publisher Axel Springer announced its role as the latest company to invest in Magic Leap. This is just the latest in a series of investments the augmented reality company has garnered from the likes of Google, Qualcomm, Alibaba, Legendary Entertainment, Warner Bros., and others amounting to almost $2 billion in overall funding.
While flying can be a frustrating and sometimes nerve-racking experience, Airbus is banking on augmented reality features in its new iflyA380 app for iPhones and iPads to help passengers learn to love the ordeal.
Using the CES tech conference in Las Vegas as the launch pad, Dell has announced that it's partnering with Meta Company to offer its augmented reality headsets to business customers.
Not all remakes of video game classics turn out well, but a new augmented reality take on Super Mario is likely to draw in fans of the Nintendo hit.
IKEA can help customers determine if a couch fits in their living room, but who is going to help them figure out if their new SUV will fit in the garage?
If giving truly is better than receiving, then The Box AR should be the best ARKit app available when iOS 11 releases next week.
From all the demos we've seen, we know for sure that the marketing world is going to change drastically thanks to Apple's ARKit.
5G is showing up more and more in the news, as an increasing number of companies jump on the bandwagon. AT&T made a splash earlier this year with their embarrassing "5G Evolution" debacle, and the other three major wireless carriers soon followed suit, detailing their own vague plans for 5G. Today we find another company has joined the fray, just not a cellular one — Apple has officially been approved to test 5G networks.
HoloLens developers have created some useful solutions for visualizing building models and viewing construction plans overlaid on the job environment.
Luden.io just revealed more details about their mobile game "AR Tribe," made using Apple's ARKit. The company has previously focused on VR games such as InMind 2 and VRobot. This is the company's first attempt at AR, and it looks like it's going to be pretty cool.
Augmented reality headset and software maker Meta Company announced today board member Joe Mikhail will serve as the company's chief revenue officer.
Honda president Takahiro Hachigo has just announced that Honda will complete development of fully self-driving cars by 2025. While the company aims to have level 3 — or conditionally autonomous cars requiring human intervention only in emergencies — on the road in time for the 2020 Tokyo Olympics, these level 4 cars would require no intervention in most environments and thus bring Honda one step closer to producing fully driverless cars.
At the Google I/O keynote presentation today, Clay Bavor, Vice President of Virtual Reality for Google, shared a number of new initiatives in virtual and augmented reality. This included new services for the Tango platform called visual positioning service, or VPS.
Rumor has it that Google Assistant will be coming to an iPhone near you. A "trusted source" broke the news of GA's arrival on iOS to Android Police ahead of Google's I/O conference this week.
Microsoft announced yet another exciting partnership for HoloLens today — thyssenkrupp, an industrial engineering company best known for their elevators — continuing to prove how useful augmented reality is in the workplace.
Jeep has now jumped on the AR-retail trend with their introduction of the Jeep Compass Visualizer. Customers can now view and customize a Jeep Compass to their liking, all without a real Jeep even present.
A proof of concept for an overhead crane training simulator is in the works. Using Microsoft HoloLens and an industrial-style controller, trainees can pick up holographic loads and transport them throughout a warehouse setting.
Legacy Games, developer of mobile games for children, has just updated Crayola Color Blaster, an augmented reality Android adventure for Google Tango devices, with new content.
An interesting new use-case for the Microsoft HoloLens appeared in a YouTube video from Washington-based DataMesh last month. In it, you can see the HoloLens working in conjunction with the Microsoft Surface Studio, Surface Dial, and Surface Pen for 3D model detailing and visualization in real time.
Augmented reality software developer Maxst has made the move into hardware with Revelio, their new untethered AR smartglasses. These stereoscopic glasses feature an Octa-core processor, 2 GB of memory, a 40-degree field of view, and a 720p display, and they do not require being connected to a phone or computer.
Jurassic Park makes a great (and sometimes mediocre) action movie, but hopefully isn't the sort of thing we're dumb enough to actually make. Fortunately, on the HoloLens, you can now walk with the dinosaurs with no risk to your life and limbs.
Humans learn best by doing or through an experience, and so the holographic environments provided in virtual and mixed reality are ripe with educational opportunities. HoloStudy took this to heart and created an educational science app that teaches you with animated models you can explore in your own space.
Data visualization has many applications in virtual and mixed reality, since a third dimension literally adds important depth to the represented information. A new app called HoloFlight is a good example of this, combining flight-tracking data and the Microsoft HoloLens to surround you with a look at every plane in the sky.
If you want to quickly understand EtherWars, imagine a game like StarCraft where you build out your base on your living room floor instead of on a computer screen. Before we had computer games to help us imagine what space wars might feel like, we played with toy ships and used our imaginations. EtherWars combines those two elements by replacing toys with holograms that actually react to your choices.
