Nike and Snapchat, having already reigned triumphant with its viral augmented reality ad featuring Lebron James, are teaming up with another basketball legend at NBA All-Star Weekend
Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size.
Already one of the leaders in augmented reality for cosmetics, L'Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook.
Another branding team has stepped up to the bar to order a tall glass of augmented reality for its marketing campaign, this time through a mobile app for Rémy Martin VSOP Limited Edition cognac.
When it comes to mass adoption, augmented reality is still primarily a mobile world, so Google is pitching its own ARCore flavor of mobile AR to the education and marketing segments.
Instagram integrated Stories back in 2016, and it flew right by Snapchat as a whole, becoming a bigger success itself than the whole entire Snapchat app. Still, the constant bombardment of information can be tiring in Instagram, so much so that you may want to mediate what Stories are shown to you. Fortunately, there's a way to do just that — without unfollowing accounts or hashtags.
In the years leading up to the release of the Apple Watch, we were frequently teased with concept designs of what Apple's smartwatch might look like. Of course, many of those outlandish designs were off the mark, but the attention to the idea itself hinted that the public was ready for a mainstream wearable from a high-end hardware maker like Apple. Now smartglasses are getting the same treatment.
While The Walking Dead has brand recognition for its AR game, ARZombi has ARKit.
ModiFace, the makers of Sephora's Virtual Artist app which allows users to try on multiple different combinations of makeup through augmented reality, has just bumped up its augmented reality strategy. The company is now including a live-stream option for all those personal makeup trials you've been secretly admiring from the comfort of your own phone.
Earlier this month, John Oliver spent a segment on Last Week Tonight explaining native advertising, a practice followed by many online media outlets such as BuzzFeed, The New York Times, and VICE, which combines editorial content along with sponsored advertisements.
How can you tell if the pair of Ray-Ban Wayfarer sunglasses that you are about to buy online are not a fake? Follow these 9 simple steps to verify the authenticity of your purchase. Always ask the seller to use the youVerify app prior to purchase. It's Smarter Selling & Safer Shopping.
Microsoft's Kinect is gaining popularity with Xbox 360 owners, but what's really more fun? Playing games with this revolutionary hands-free gaming device or gutting the sucker to see what it's all about? We'll take the latter choice.
If your vehicle does nothing (doesn't crank over) when you turn the key in the ignition, then you might need a new starter. In this video, Scotty shows you how to check your starter and how to replace it if it's bad. Your first reaction for a non-starting car may be to jump start it, due to a dead battery, but if your battery is brand new, or if jump starting doesn't work, you'll need to get a starter tester to check out the starter. If it's bad— replace it with a new one! See how!
The Zone AF option on the Canon EOD 7D is a brand new feature, and it lets you select a cluster of AF points, which could be in center or off-center. In this video, see how to actually use the Zone AF selection on your digital SLR camera.
With thousands of beauty companies out there, we can generally find at least one lipstick shade that makes us look more dazzling than New Year's Eve. But sometimes, whether you need to match your lipstick to your dress or just can't seem to find The One, you need a specific color that no brand carries.
If you want to change the look of a bathroom, giving yourself a brand new tile floor is a quick and fun way to go about it. It's also easy — that is, provided you can assemble all the necessary tools and materials: You'll need grout, cement board, cement board screws and tile as well as a wet tile saw, a mastic trowl, a grout trowl, a tape measurer, spacers, a hammer, a matte knife, a jigsaw, a cordless drill, a tile scraper, a bucket and a mixer. For complete, step-by-step instructions on re...
In this video, we learn how to create a favorites list on an iPhone. Doing this will make it easier and quicker to speed dial! First, just tap on the "favorites" button. Then, click on the "+" button to add a new favorite from your contacts. You can then click "edit" to rearrange or remove favorites from your list. Click on the blue arrow next to a name to see the full contact details for that person. As soon as you add or remove someone from your favorites it's saved. That's all you need to ...
Bob Doyle shows how to make a layered latte at home. You need an espresso machine, any brand, and milk. Skim milk foams better but whole milk tastes better, so choose which you prefer. First, steam about 3 ounces of milk until your glass is about full. Set it aside. Start the espresso. Plan for about 6 ounces of espresso. Use a container with a lip to control how you pour because the key to a layered espresso is how fast you pour your espresso into your milk. Pour slowly, alternating with a f...
Don't have the cash to spend on a brand new leather wallet? Why not make one out of duct tape? All you need is a pair of scissors and a roll of duct tape (specifically the "thinner" "cheaper" kind, as DuctTapeStuff explains makes for an easy-folding wallet). By following these easy folding instructions, you'll have yourself your very own unique duct tape wallet complete with bill fold, credit card slots, coin pouch and more.
Homemade vanilla extract is tastier and less expensive than many commercial brands, and it makes a great gift!
Kids... it's dance time! Check out this dance video tutorial on how to do the Miley Cyrus Hoedown Throwdown dance. This dance is from the Hannah Montana movie from 2009 where Miley Cyrus performs the Hoedown Throwdown in Tennessee.
This beauty video demonstrates how to apply eyeliner. If you are just beginning to wear makeup, you may be overwhelmed by the many types and brands of eyeliners out there. Depending on what look you want to achieve, you will want to use different eyeliners to get that desired result.
The newly enhanced focus from Magic Leap on enterprise, announced on Tuesday, also came with a few companies opting to weigh in with their experiences developing for the platform.
The landscape for mobile augmented reality apps is still mostly filled with utility and gaming apps, but a new entrant into the space is looking to pull children into the mix.
Fans attending the US Open Tennis Championships in Queens, New York, which kicks off on Monday, will have the opportunity to meet tennis star Venus Williams in an augmented reality game sponsored by American Express.
In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.
Magic Leap's recent flurry of patent applications prompted us to look around for any trademark movements from the company, and it turns out that the Florida-based company has been quite busy.
When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there are few "firsts" left to achieve in the marketplace. While L'Oreal jumps on the augmented reality bandwagon for cosmetics, Acura finds a new way to make augmented reality a spectacle in the automotive industry.
Savor this moment: we've got a confirmed number of sales for the Google smartphone. We say this because unlike most hardware manufacturers, Google refuses to share official sales numbers for their phone. Instead, during earning reports they simply bundle the product under Alphabet's "Other Revenues", leaving us in the dark about how successful the product is.
I was a slap-happy T-Mobile customer before, but now, after hearing that the company sent out a box of rolling papers to certain media sites with memes bad mouthing #VerHIGHzon ... I love you even more, John Legere!
You might notice that there's been a few changes around here. All of us here at WonderHowTo have been working hard to create fun new spaces and topic areas to dig our heels into. We've created a few brand new websites, spiffied up our design, and today we're launching the WonderHowTo network.
Sourdough is a delightful twist on your traditional bread, but creating and maintaining a sourdough starter can be a headache for many home bakers.
If you have an artistic ability, I encourage you to learn how to airbrush on cars. Sure, it may be a little different, but if you already have the artistic ability, the rest is a walk in the park.
Not everything at the dollar store is a bargain, or even safe to use. Learn to spot the difference between an item that's cheap, and a cheap item.
Whether it be for a school project or just a funky looking journal or letter, making your paper look antique is very easy. Antique paper is great for invitations, props, unique stationary..lots of things! This tutorial will teach you how to age your brand new paper instantly for a neat, old fashioned look.
Give yourself a terrifying zombie look this Halloween by using the right kind of makeup. This guide will show you how to make the facial features for your zombie costume using different makeup including lipstick, gloss, and other paints. While this tutorial uses the Mac brand, there are many solutions for your zombie makeup.
Create an effect in your video where the video footage is converted to black & white, pauses, and resumes playback in regular color. This effect is demonstrated by Aharon Rabinowitz with Spy Photo, a brand new set of free presets for Adobe After Effects.
This tutorial is for people who use the Lightwave 3D modeling software, and goes over the painting with polygons technique. If you've been curious about how to do this, this tutorial shows you how, from a brand new project onward.
Hurting for cash? Need an interesting, and fun way of making more? This video will show you all of the steps to turning your car into a piece of moving ad space! Everything from finding the right agency, to deciding which brand that you want to support, and calculating the amount of money you'll make!
Ray Charles created music in the dark (literally), but somehow we doubt you'd be able to create the same magic while attempting to mold polymer clay in the dark.
