The promotions around last week's release of Stranger Things 3 have been numerous, with Netflix at one point even taking over an entire baseball field via augmented reality.
The long and somewhat tumultuous journey of Leap Motion has come to an end, thanks to another startup.
The marketing team for Marvel Studios is doing "whatever it takes" to make sure you see Avengers: Endgame when it hits theaters in a couple of weeks, including offering an updated set of augmented reality Playmoji for the Playground app on Google Pixel.
While Apple augmented reality smartglasses are not yet official, the tech giant is ramping up its resources by appointing company veteran Frank Casanova to promote its augmented reality offerings.
This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king.
Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast.
Sony Pictures has tapped the powers of augmented reality as provided by startup 8th Wall & the Amazon Sumerian development platform to help it promote the latest motion picture manifestation of Spider-Man.
One could argue that, at least for the moment, software development is more important to the augmented reality experience than hardware. Since a viable augmented reality headset has yet to emerge for the broader, mainstream consumer market, currently, the same devices that make texting and selfies possible are leading the charge to enable easy-to-use AR experiences.
It looks like Snapchat is becoming the MTV of augmented reality. On Thursday, Ariana Grande, with her new album Sweetner, joined Drake and Nicki Minaj and other artists who are pushing new releases through Snapchat's Shoppable AR e-commerce platform.
On Friday, the release date for her new album, Queen, Nicki Minaj is already grabbing headlines for the track "Barbie Dreams," where she disses Drake and a host of other rappers.
One of the more compelling human interest stories of the summer has been the plight of the Thai Wild Boars soccer team, who were trapped in a cave for weeks.
Hip-hop artist Drake once rapped that "goin' online...ain't part of (his) day," but that's not stopping him from promoting his new double album, Scorpion, via augmented reality on Snapchat.
Augmented reality might not be able to cure cancer (yet), but when combined with a machine learning algorithm, it can help doctors diagnose the disease.
Before Google Chrome entered the scene and subsequently dominated the market, Firefox trailed only Internet Explorer as the most popular web browser. Now, Mozilla has its sights set on a new opportunity to revive its browser for immersive experiences.
If you're a golf fan who can't attend the Arnold Palmer Invitational in person, you can still follow the next stop on the apparent Tiger Woods comeback tour in augmented reality with an iPhone or iPad.
The research team at Google has found yet another way for machine learning to simplify time-intensive tasks, and this one could eventually facilitate Star Wars-like holographic video.
While the Minnesota Vikings have a realistic chance to become the first team to play in a Super Bowl on their home field, there will still be fans attending Super Bowl LII who will be in unfamiliar surroundings.
On Monday morning, secretive augmented reality startup Magic Leap revealed a collaboration with Icelandic music group Sigur Rós. But the story detailing the app didn't reveal anything more than a still image of the interactive Tónandi app, leaving most of us to use to our imaginations in terms of visualizing how it worked.
With smartglasses designed for navigating drones and an AR drone racing game to its credit, Epson has just added another credit to its pioneering efforts in the AR-meets-drones space with the launch of a drone simulator app.
If you've ever wanted to see a selfie stick in centuries old works of art, now's your chance. The Art Gallery of Ontario is launching an exhibit called "ReBlink." The exhibit uses augmented reality to give modern updates to their paintings which visitors can see through their smartphones or tablets.
Augmented reality headset and software maker Meta Company announced today board member Joe Mikhail will serve as the company's chief revenue officer.
What began as a highly successful Kickstarter campaign has all but ended, according to an updated report by Polygon. CastAR, comprised of a few people from Valve's former research and hacking arm, has released a large portion of their team. Only a small core of the group remains, trying to sell the technology they have created.
Music has always been able to connect us. Spotify is now offering an innovative new way to do just that. The company announced today that they have launched a new feature in collaboration with the Messenger app that allows you to share and make playlists with friends.
Say you're on a train to work, but you forgot your headphones. You'd normally listen to music to pass the time, but given the circumstances, your choices are to sit silently like a considerate adult, or to blare songs out of your phone's main speaker like a jerk. Thankfully, there's now a third option.
At the Google I/O keynote presentation today, Clay Bavor, Vice President of Virtual Reality for Google, shared a number of new initiatives in virtual and augmented reality. This included new services for the Tango platform called visual positioning service, or VPS.
We fight cancer in a variety of ways, but no matter whether drugs, biologics, or our immune cells are part of the battle, they can do a better job fighting back cancer if we can help them find the tumors.
If you want to appreciate the value of microbes, look no further than a chunk of cheese. Because cheese roughly traces back to the Neolithic Era, we might say the earliest cheesemakers were the first humans to manipulate microbes—without even knowing it. Now, thanks to microbiologists and the long tradition of cheesemaking, we know a lot more about the microbes that make our favorite types of cheese possible.
Want to go to Seattle and meet the Actiongram team?
You've likely seen light-up musical keyboards that teach you how to play a song with visual cues, but few of those devices exist and have a limited number of songs you can actually learn. But Karl Baumann and his HoloLens Hackathon team figured out that in mixed reality, you can learn music with visual cues with any piano.
Deaf people primarily communicate through sign language, so understanding spoken languages can prove challenging. To bridge that gap in communication, the HoloHear team built a mixed reality app at a Microsoft HoloLens Hackathon in San Fransisco that translates the spoken word into sign language.
The team behind Minecraft, the popular open-world game beloved for its freedom to create and build, has teamed up with Oculus to release an official edition that takes you even further into the block-based world using a Samsung Gear VR headset. While the Oculus Rift version itself is still forthcoming, Gear VR users can play right now.
Logan's Run is one of my favorite movies of all time. The dialog is cheesy, the set design and special effects are wonky, and the main villain looks like he was conceived and built by an eighth grader in shop class—oh, and his name is Box.
Apple makes it easy to access your favorite and most recently used applications and documents in Mac OS X. You can simply add your favorite apps and folders to the dock, and you can always visit the Apple menu from the menu bar to see a list of your most recently used apps and docs.
3D Touch is a new feature on the iPhone 6S and 6S Plus that's reinventing the way we interact with our smartphones. With just a little bit of added pressure when tapping on the display, you can perform Quick Actions from an app's home screen icon, "Peek" at emails, stories, and photos in-app, as well as perform other app-specific gestures. Since 3D Touch is such a new concept, here are some of the apps that currently support it, along with the shortcuts you can use.
Do you ever walk into a nice boutique, a friend's house, or a fancy restaurant, and think, “I wish my house smelled like this”? Because I sure do.
Saying that I was obsessed with Pokémon as a child would be a serious understatement, and even though I'm not the Pokémon fanatic I once was doesn't mean I don't love playing still. However, I do often find myself dumbfounded by all of the new features and characters in each generation.
Whether it's terrorism or brain-hungry zombies you're neutralizing, first-person shooters are an awesome way to immerse yourself within a new world and kill some time with your iPad or iPhone. And with so many games available in this genre, we wanted to show off ten of our absolute favorites.
Smartphones generally have limited storage, but counter this issue with an always-on internet connection. This led to the proliferation of cloud storage services, which allow us to store and access our large media libraries remotely.
Throwing a party means making sure everyone has fun, but that pursuit can quickly get out-of-hand. Before you know it, you're once laid back get-together has received so many RSVPs that it becomes obvious you're throwing the party of the century. With an over-abundance of beer and an inflated guest list, your newly-formed epic reputation must live up to the hype.
Injustice: Gods Among Us is one of the most popular games to come out over the last couple of years. It was a hit on video game consoles, and it's got a solid 4.5 rating on both Google Play and the iOS App Store, with almost 2 million people rating the game combined.
