As far as HBO is concerned, it's not augmented reality — it's Snapchat. The premium cable network is leaning hard on Snapchat's AR magic tricks to promote yet another series, this time for the adaptation of Philip Pullman's His Dark Materials series of novels.
Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice.
Musical theater enthusiasts are about to enter a whole new world of melodic storytelling via augmented reality.
Homemade Halloween costumes that exhibit the maker's creativity are always better than off-the-shelf versions. It turns out that the same is true with virtual costumers.
From XXXTentacion to R. Kelly, many artists have been accused of inappropriate actions, so some of us just don't want to hear their music anymore. However, each time streaming services attempt to ban such artists, they face heavy backlash. Recognizing this, Tidal decided to offer a different solution.
With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers.
The perfect promotion for Pokémon: Detective Pikachu has finally come to fruition as Niantic has added some movie-related perks to Pokémon GO.
You can't use social media these days without running into stories. They're simply everywhere. If you're an avid Facebook Messenger user, you know that you can view your friend's Facebook and Messenger stories at the top of your Chats list. However, a new Messenger feature puts yours and other people's stories inline for chats.
The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee.
Nike and Snapchat, having already reigned triumphant with its viral augmented reality ad featuring Lebron James, are teaming up with another basketball legend at NBA All-Star Weekend
Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.
Android Pie has finally made its way to signature Galaxy devices like the Note 9, S9 and S8. As you all know, Samsung Experience got a major makeover and has been renamed to One UI, featuring significant aesthetic changes to many of its native apps.
Magic Leap One owners with itchy trigger fingers may have their itch scratched next week, as Magic Leap has shared a brief teaser on Twitter for the long-awaited Dr. Grordbort's Invaders game from Weta Workshop.
Your childhood "social networking" may have been to go outdoors to the neighbor's — and outdoors is a great place for kids to be. But these days, the terms educational, digital media, entertainment, and toddlers don't have to be mutually exclusive. Like most things in life, it's about balance, and these apps can aid your child with social-emotional development when not playing with friends.
In the wake of the smoke from the meticulously orchestrated launch of Magic Leap One, the company has revealed what "leapers" can expect to experience via Lumin OS when their devices arrive between now and the end of the year.
If you have an Apple Watch, you might know that the activity awards you earn can be shared with your friends as iMessage stickers on your iPhone. However, you first have to earn achievements in order to use them as stickers. That changes somewhat with iOS 12, as Apple added animated activity stickers for all Apple Watch users, whether they've earned award badges or not.
Regal Cinema's augmented reality magazine Moviebill enjoyed a big debut in April and it has its sights set on an even bigger (virtually) outing with its next edition.
Kings of Soccer recently soft launched in the Netherlands and a few other countries, garnering positive reviews from the mobile gamers who've experienced it. With the 2018 FIFA World Cup now in full swing, we wanted to let you in on a little secret: You can play Kings of Soccer right now ahead of everyone else, regardless of where you live.
The NBA Finals is underway, and now basketball fans with iPhones and Android devices can get closer to the action for free than they ever could with expensive courtside tickets.
Despite the abundance of sci-fi titles in the iOS App Store, very few of these mobile games ever have the staying power keep us glued for more than a few hours. Enter Space Pioneer, an awesome space exploration game that soft-launched in Canada ahead of a worldwide debut. With a little spoofing, you can experience the game yourself right now.
The annual Coachella Valley Music and Arts Festival is one of those events that everyone talks about, so an augmented reality experience in the festival's mobile app and from one of its headlining acts, Eminem, basically means the technology is officially cool.
Department store chain Zara is temporarily ditching its mannequins and dressing up its stores with augmented reality experiences featuring virtual versions of real fashion models.
With Wrestlemania 34 right around the corner, WWE has partnered with GLU to soft-launch WWE Universe. While the game is currently only available in New Zealand, there's a simple loophole that you can exploit to download the game right now and play as your favorite WWE wrestler.
Old school media stalwart Sports Illustrated is billing this year's Swimsuit Issue as the "Most Immersive Experience Ever," and it certainly lives up to that statement, as the magazine has added augmented reality and virtual reality experiences to this year's version via Snapchat and the Life VR app.
Hashtags are the backbone of Instagram. They connect photos from users all around the world and give visibility to users who don't have many followers. Now, Instagram has added more functionality to this indispensable tool, and this new feature lets you follow hashtags in your main feed right alongside all the pics and videos you see already from people or companies you follow.
While most of Hollywood and its celebrity class are enthralled by virtual reality, a new augmented reality experience featuring some of the music and film world's top talent is preparing for virtual liftoff.
While AR apps by Modiface and Perfect Corp. have made it easier for people to shop for makeup without setting foot in a store, MAC Cosmetics wants to give its brick-and-mortar customers the same experience.
If you need a little inspiration for tonight's Halloween festivities, this augmented reality magazine cover featuring the Dark Knight himself, Batman, may do the trick.
Just in time for a new season of professional basketball, the National Basketball Association (NBA) has released a new app for iPhones and iPads built on ARKit that turns your driveway into a basketball court.
While many have their own strong opinions on Apple and their products, few have complaints about the way they embrace accessibility. Apple typically finds ways to make products functional to all customers, regardless of their situation. This philosophy can be seen in Apple's partnership with Cochlear, as the two develop a new cochlear implant sound processor for iPhone.
Heathrow Airport's most recent arrival isn't a flight, but rather an interactive children's game featuring augmented reality technology.
While the technology continues to mature, businesses from various industries continue to adopt augmented reality to improve the efficiency of business processes. In this edition of Brief Reality, as conference season continues, we see examples of augmented reality applied to logistics processes and marketing of industrial supplies, as well as the topic of discussion at another trade show.
In the nascent AR/VR race, any release news is big news. For augmented reality, those invested in the new technology eagerly await the release of Microsoft's Hololens and any inkling of information that comes with it. If you're one of those folks, you're in luck, as new information has just been disclosed about one of Microsoft's partners on the project, Lenovo, and their Hololens; including its release date and price.
The rumor mill surrounding the iPhone 8 is churning this week, and not necessarily in a good way. Yesterday, we learned Apple may be leaving the 3D camera out of the next big iPhone to keep the phone on schedule. Today, rumors allege the 10th-anniversary edition of Apple's smartphone may not ship with Touch ID embedded under its display.
Google, the company that rules the internet, is now testing a method to leverage its machine learning with its ubiquitous presence on mobile devices. The new model they're employing is called Federated Learning, and it hopes to apply artificial intelligence to Google's services on Android without compromising user privacy.
As Alfred monologued in The Dark Knight, "Some men aren't looking for anything logical, like money. They can't be bought, bullied, reasoned, or negotiated with. Some men just want to watch the world burn."
Spotify has a feature called Taste Rewind that claims to know what you would've listened to back in the '60s, '70s, '80s, '90s, and oughts ('00s), all based on your listening history and favorite artists. You can essentially time travel into the past and already have "favorites" songs to listen to! While I was skeptical at first, I tried the feature out for myself and was pleasantly surprised with the results. So if you want to create uniquely tailored playlists from the past five decades, st...
You've seen the Samsung Fingers and the Emoji Translator, and I know you spent a good part of the day catching Pokémon, but now that April Fool's Day is officially upon us, the flood of gags has reached a tipping point. Here's the best of what we've seen today.
Presentational video for our DIY Camera Crane project. Video: .
This year's NFL playoffs have been nothing short of spectacular. With Super Bowl XLVIII coming up on Sunday, February 2nd, people are already gearing up for another classic showdown between the NFC and AFC, and this time it's the Seattle Seahawks versus the Denver Broncos.
