People fundamentally distrust magicians. And they should. The illusions they proffer are just that, illusions meant to astound rather than tangible interactions and results that have weight and meaning in our real world. Our lizard brains know this, and, no matter what the outstanding feat of "magic" presented, we nevertheless hold fast to our survival-based grip on the truth: we just saw simply "can't be real."
Usually, flying into unknown territory would mean riding into the "danger zone", but Paramount and Snapchat are taking the trip anyway with one of Summer 2020's most anticipated movie sequels.
The HoloLens 2 hasn't even reached most of the market, but it's already a big-time TV star. Microsoft's augmented reality device made its primetime debut on FOX TV last night on an episode of the hospital drama The Resident.
Augmented reality seems to come into its own in museums, where audiences are ready and willing to try out new immersive tech. Now, that tech-powered palette is about to get a little larger.
As Microsoft works toward fulfilling its $480 million contract to supply modified HoloLens 2 headsets to the US Army, Airbus is preparing to supply advanced augmented reality apps for the device.
Music producer Mark Ronson, fresh off his Oscar win for Best Original Song as a co-writer of "Shallow," the song by Lady Gaga and Bradley Cooper for the movie A Star Is Born, has now added augmented reality to his varied repertoire.
With Snapchat making the leap into the smartglasses realm, Facebook had to find a way to try and steal its competitor's augmented reality thunder.
Remember Photo Booth on Mac and iOS? It still exists, but there was a of time where everyone was using it. And why not? It was so cool to take photos with any background imaginable. Underwater? Check. On the moon? Of course. Now, Instagram wants to bring back the fun by introducing AR backgrounds for stories.
Historically, patents have never been a rock-solid source for uncovering the future of a company's product pipeline. However, sometimes, the images you find in the patent application search archives are so convincing you have to pay attention.
In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home.
One of the masters of science fiction, Neal Stephenson, may be on staff at Magic Leap, but that doesn't mean he can't take a moment to visit the halls of competitor Microsoft, the maker of the HoloLens.
Many native New Yorkers, like myself, get a chance to visit the famed Statue of Liberty during school trips when they're a child in grade school. And if you're not lucky enough to be born in the city, you have to make a special trip to the monument as a tourist.
For the release of John Wick: Chapter 3 - Parabellum, Snapchat and Lionsgate aren't just creating AR experiences to promote the movie, they are giving fans the opportunity to create and share their own AR experiences.
If you have a modern iPhone, you have an excellent video recorder at your disposal. Every iPhone since the 6S has the ability to shoot in 4K resolution, and each new iteration has brought new capabilities to the table. But even the best mobile shooter can use a little extra help. That's where these video recording apps come into play, to ensure the footage you capture is as good as can be.
There are many reasons to use Filmic Pro if you're a mobile videographer. Chief among them is its automated controls, called "pull-to-point" sliders. These pull-to-point controls not only allow you to manually adjust focus, zoom, exposure, ISO, and shutter speed before and during the action, they also let you set start and end points to automate each function, leaving you free to focus on filming.
The Avengers aren't the only shiny new toys available to Pixel handset owners, as the animated stars of the upcoming Pokémon Detective Pikachu movie have arrived in the Google Playground app.
While photography usually gets all the love, our phones have gotten really good at capturing video. Think about it — when was the last time you needed a camcorder for a vacation? With mobile cameras getting better each year, we're now at a point where smartphones can be used for pro-level videography.
For me, there's nothing better than popping on a favorite show or new movie after a long day at the office — except when there's a friend or two I can talk to about that crazy ending. Netflix doesn't double as a social media app, so you can't chat about what you're watching there. What you can do is share your latest obsession to your Instagram story, to get the discussion going with all your followers.
Already a dominant force at the box office, Marvel Studios appears intent on establishing itself as the ruler of augmented reality media as well.
While AT&T is gradually showing off the powers of its 5G technology in the US via the Magic Leap One, another major wireless company is doing the same in the UK using the world of fashion.
Stories are everywhere in social media today, but that wasn't always the case. In 2013, Snapchat introduced the world to these temporary windows into our daily lives. Since then, stories have infiltrated other popular apps. However, to stand out, you can't solely rely on the app where the story will be posted. Instead, you need a suite of apps that can turn your story into something special.
Returning to the spotlight after its debut at last year's CES, augmented reality smartglasses maker Rokid is back with a new update.
Although it's impossible (at least for now) to travel back in time to see the Big Bang, The New York Times has provided its readers the closest simulation of the experience via its latest augmented reality feature.
On April 26, 2019, Sinemia posted a note on its website stating it has ceased all operations in the United States. It's not known if it continues to work in other countries or if US users will be getting any refunds, particularly, for annual subscribers.
Adding another arrow to its quiver of augmented reality acquisitions, Apple has reportedly acquired Spektral, a computer vision company with technology for real-time compositing (otherwise know as the "green screen" technique in broadcast TV and film).
We already know that Magic Leap is working with Hollywood motion capture legend Andy Serkis on a new immersive content experience but, so far, all we've heard are descriptions of the work. Well, now the mystery is over, and the character of Grishneck, who Magic Leap mentioned just last month, has finally been revealed.
A new augmented reality framework from Disney Research could make it possible for fans to take selfies with an augmented reality Mickey Mouse, Darth Vader, or Iron Man that mimic the user's poses.
Apple's own Photos app received some pretty amazing updates in iOS 11, but does iOS 12 have what it takes to one-up last year's Photos improvements? We think so.
If touring the scenic vistas behind the Lord of the Rings film franchise doesn't persuade tourists to visit New Zealand, perhaps immersive content viewed through Magic Leap One will do the trick.
Riding the coattails of one of the biggest movies this year, the first edition of the new Moviebill augmented reality magazine will be available at Regal Cinema theaters nationwide this weekend alongside the release Avengers: Infinity War.
If $200 was too much for you to get in on some Star Wars augmented reality action, Best Buy is now selling refurbished Star Wars Jedi Challenges sets for $79.99 and new ones for $99.99.
The Microsoft HoloLens has a fairly passionate, yet relatively small group of users pushing the developer-centric device forward, mostly spreading the word about the device through word of mouth and meetups. But this weekend, during the annual NBA All-Star festivities, we got a look at how Microsoft may be planning to market the device if it ever goes truly mainstream.
Apparently, Amazon's new year's resolution is to bulk up its fitness fashion sales by pumping up its augmented reality muscles.
If you want your own lightsaber, you don't need to be a Jedi or have kyber crystals in your possession; now, thanks to augmented reality, all you need is an iPhone and a rolled up piece of paper.
The Force was awakened in many a household on Christmas morning this year, as evidenced by numerous recipients of newly unwrapped Star Wars: Jedi Challenges systems sharing their first lightsaber battles in augmented reality on social media.
Snapchat's popular AR lenses just got a lot more useful for businesses, as the company has now opened its Context Cards platform to sponsored content.
Ever since the planet went crazy trying to find augmented reality creatures in Pokémon GO, we've been waiting for the next virtual object game capable of delivering a similar hit. And now, we might finally have one coming, direct from the magical world of Harry Potter.
With the recent launch of the LG V30 and the Pixel 2 XL, LG has reintroduced the world to POLED. This display tech was showcased at CES 2015 and billed as a rival to Samsung's AMOLED displays, then promptly disappeared from the market for two years. But now that two of the biggest flagship phones this year are using the technology, many folks will be wondering what makes POLED different.
The iPhone X is almost within reach. In fact, you can preorder right now. We know you've been itching to get your hands on Apple's newest iPhone, but before you give up over $1,000 of your hard-earned money, make sure your iPhone X knowledge is up-to-snuff.
Niantic pioneered location-based augmented reality gaming with Ingress and popularized it with Pokémon Go, but others have attempted to replicate the model without reaching the level of success that Niantic has garnered.
