The shifting sands of immersive computing, currently fluctuating between augmented reality and virtual reality, can be hard to navigate if you're only versed in one of the platforms. But a new series of videos from Leap Motion paints a picture of a near future world in which AR and VR will seamlessly merge together, forcing us to change the way we see both.
Last month was a whirlwind for the augmented reality industry, with the Augmented World Expo, Apple's Worldwide Developers Conference, and an exciting Magic Leap Twitch livestream all wrapping up before the ides of June. Now that we've had a chance to fully digest it all, we have a real sense of where the augmented reality industry is heading.
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
At present, consumer-facing augmented reality is a mobile world, and Snapchat is making money on it through advertising partnerships.
Passwords and data stored in web browsers are extremely valuable to hackers. If not for financial gain, black hat hackers may still leak your passwords and personal information for amusement. Never undervalue what you're worth to a hacker.
Last week's Augmented World Expo felt like a distant memory by this Monday, as Apple unveiled ARKit 2.0 at its annual Worldwide Developers Conference. Certainly, this news would overshadow anything augmented reality this week as it nearly eclipsed AWE when early reports leaked of the toolkit's new superpowers.
With each year that we anxiously await Apple's next big version of iOS, there comes the sad reality that the eldest iPhones will not continue to receive support. That's not the case with iOS 12, however, as the software is compatible with all iPhones currently running iOS 11, going back as far as the iPhone 5S.
The Augmented World Expo is winding down in Santa Clara, where Qualcomm, Vuzix, and Meta Company were among the companies making big announcements.
It will likely take a few more years before smartglasses are ready for primetime as component makers achieve the innovations necessary for consumer-centric device designs. Nevertheless, two technology companies are making steps in that direction as Qualcomm is rumored to be working on a chip dedicated to AR & VR headsets, while DigiLens has reduced the size of its waveguide displays for motorcycle helmets.
Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...
With all the recent activity around augmented reality, the possibilities involving immersive computing and commerce are quickly becoming obvious, and digital payments giant PayPal has no plans to sit on the sidelines
The price tag for the Microsoft HoloLens might be out of range for the average consumer's budget, but for enterprises, like BAE Systems, adopting the AR headset is yielding a return on the investment. And for those with even slimmer wallets, Best Buy just made the Lenovo Mirage, part of the Star Wars: Jedi Challenges package, more affordable.
Cosmetics maker Coty is hanging an augmented reality Magic Mirror on the wall of its Bourjois boutique in Paris that will tell customers which shade of makeup will make them the fairest of them all.
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
The augmented reality business was all about audiences this week. Vuzix looked for an audience with the Supreme Court of New York regarding a defamation lawsuit against an investor. Magic Leap held an audience with royalty, showing off the Magic Leap One in a rare public appearance. And Snapchat wanted to remind its consumer audience of all the things its camera can do.
This week's Game Developers Conference came at just the right time for Magic Leap, a company that was riding a wave of bad news from legal troubles and rumors regarding Magic Leap One.
Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way of the US Patent and Trademark Office (USPTO).
Putting your Galaxy S9 in Immersive Mode lets you truly enjoy the gorgeous display that Samsung is so famous for. You can't have it set on at all times, however, so you'll still have to deal with the status and navigation bars that cut the phone's aspect ratio down to that of a standard phone. But if you're willing to dig a little deeper, there are ways to go full Immersive Mode on your S9 for good.
Augmented reality business followers, we've got good news and bad news. First, the good news: Upskill closed another round of funding, this time led by strategic investors Cisco and Accenture. (Well, this is probably bad news if you're competing with them on the enterprise AR front.)
While millions eagerly await the arrival of the Galaxy S9 and all the new features it has to offer, we can actually get a glimpse of its capabilities right now — if we know where to look. The S9's home screen, in particular, is one such area that has new features we can preview now.
In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets.
While the company is adamant that the Magic Leap One: Creator Edition will ship this year, currently, it seems its CEO is more interested in striking deals with content partners than releasing details about the headset.
Recently, many manufacturers have started offering phones with a clean, stock Android UI. Motorola, Essential, Nokia, and OnePlus are probably the biggest names that have listened to user feedback and shifted more towards AOSP. But if your phone still has a bloated OEM skin, there are a few things you can do about it.
Before The New York Times brought augmented reality to its iPhone app, the only way Winter Olympics fans could get this close a view to the world's best athletes would be to acquire a press pass.
Every dollar that comes your way is a blessing, especially when it comes to trading in the volatile world of bitcoins. Thankfully, Coinbase rewards you for sending much valued customers their way, giving you more money to feed your cryptocurrency trading needs.
While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments.
While 2017 saw the rise of "bezel-less" smartphones, none truly lived up to the name. Samsung shrank its bezels significantly, while Apple went with the infamous "notch." However, Samsung seems on the verge of kicking bezels out the door with a new patent application that embeds the front camera into the display.
It would be difficult to discuss the business of augmented reality without acknowledging the annual tech meat market of CES.
The Consumer Electronics Show (CES) is the first big tech event of 2018. This year, if the early news is any indication, augmented reality could be the big star of the show.
Rooting has a long and storied history in the Android community. As OEMs push out more refined software, the need to root has diminished — still, the number of incredible things you can do with a rooted phone is enough to tempt many enthusiasts. Luckily, some manufacturers are still putting out root-friendly devices.
Everything that has a beginning has an end. This week marked the end of the long wait for the reveal of Magic Leap's first product and the beginning of the wait for more substantive details. Likewise, Google Tango will meet its end in March 2018, when ARCore will officially begin its public rollout.
With an eye toward future iPhone X-focused augmented reality functions, Apple's new investment in one of its components vendors will increase production capacity for the technology behind its TrueDepth camera, but could also apply to its future AR ambitions.
Between Renault Truck's testing of the HoloLens in factories and BMW promoting its newest model through Snapchat, the auto industry is hot for augmented reality to improve internal operations and engage consumers.
Crafting is an important aspect of Animal Crossing: Pocket Camp, as it helps you get animals to come to your campsite. However, it's also one of the best ways to get ahead in the game, and there are a number of reasons for this.
Huawei has been on a roll recently. They just became the second largest smartphone manufacturer in September, passing Apple and trailing only Samsung. Shortly after, they announced their new Kirin 970 flagship SoC to rival the Snapdragon 835, then followed that up by announcing the Mate 10 and 10 Pro. Well apparently, Huawei isn't done with announcements just yet.
One of the best parts of being an Android user is the countless awesome features. Many of these features are well-known and user-facing, like custom icon packs and launchers, but some get lost in the shuffle. Back at Google I/O 2016, Android Instant Apps were introduced to developers and enthusiasts. Since then, the feature has seen a wider rollout, but few users are aware of it.
Now that it's been officially released for Android, Monument Valley 2 shot to the top of our best paid puzzle games list, and rightly so. This was no easy feat, as the games we covered ran the gamut of puzzles and all had stellar reviews. But there's just something about Monument Valley 2 that made it stand out from the rest.
Mobile AR developer Blippar has achieved a breakthrough by releasing what appears to be the first commercially-available AR navigation app.
OnePlus surprised the mobile industry last year when it revealed the OnePlus 3T in November, an improved version of the OnePlus 3 that came out just months earlier in June. While many thought this was a fluke, history has repeated itself with the arrival of the OnePlus 5T.
For a company who hasn't released a product and has a reputation for being secretive, Magic Leap sure has a tendency to make waves. Over the past few weeks, they've refreshed their website design, released an abstract YouTube video, and announced a partnership with Madefire to offer mixed reality comics on its device whenever it launches. Next, they are gearing up for another round of funding.
