Why do you need augmented reality? Because enterprise, they say. And while that's certainly true for several disciplines, there's still that mainstream use case hanging out there waiting for users to discover beyond the realm of enterprise and gaming.
Mystery is a tricky thing. Used correctly, it can give onlookers the impression that wondrous and perhaps valuable things are afoot. However, once the veil of suspension of disbelief is removed in any significant way, that same mystery can quickly turn into not just skepticism, but outright anger at what may have seemed like an attempt to dupe trusting onlookers.
The transcribing app can be an invaluable tool, especially if you're a student or are in a profession that relies on audio journals or interviews. These apps can convert important recordings like lectures and meetings into text for you to carefully read through to better comprehend.
Identifying vulnerable devices and services on a target router can be difficult without leaving logs and other traces of an active attacker on the network. However, there is a way to covertly decrypt and view Wi-Fi activity without ever connecting to the wireless network.
The beginning of autumn has delivered a number of new augmented reality developments, and we're on top of it.
The year leading into fall is turning out to be packed with a flurry of augmented reality activity. Most notably, TikTok is adding another major weapon to its AR arsenal. Also on deck are the powers of Hollywood horror in the form of an innovative approach to AR marketing that uses sounds.
The march to the mainstreaming of augmented reality can sometimes seem slow, but this week things picked up in earnest.
Over the past week, practically every major tech company working on augmented reality has held their quarterly earnings calls with investors, and each addressed or at least mentioned the role of AR during their prepared remarks. However, Facebook's earnings call had some of the spicier commentary on the technology.
Brands are increasingly adopting augmented reality to promote their products and services, and they have multiple paths for bringing AR experience to their audiences.
The close of the second quarter of 2021 brought about a flurry of merger and acquisition and financing activity in the augmented reality industry, headlined by the acquisition of Ubiquity6 and JigSpace's new multimillion-dollar funding round.
While Snap may eventually compete with Apple and Samsung in selling smartglasses to consumers, today it is helping them achieve their business objectives via augmented reality.
The makers of arguably the two most important mobile AR apps, Niantic and Snap, both had good news this week, with the former preparing to replicate its success with Pokémon GO for another franchise and the latter notching another popular augmented reality Lens for Snapchat.
Magic Leap has had a rough couple of years, highlighted by high-profile executive departures, lawsuits, troublesome patent shuffles, and massive layoffs.
It's (virtual) developer conference season, and this week was Facebook's turn with F8 Refresh. Like Google and Snap, Facebook had some new AR capabilities to show off.
We're still basking in the afterglow of the HUGE Snap Partner Summit last week, where Snap made Snapchat a much stronger augmented reality platform while also unveiling the AR smartglasses version of Spectacles. This week, we got a peek at how Spectacles AR started and got our hands on Lenses from Lego and Disney featured during the keynote.
Sure, Microsoft has mostly marketed its HoloLens headsets towards enterprises and developers, but we learned this week that, like every other tech giant, the company is working on a consumer-grade AR wearable. Speaking of consumer smartglasses, Apple made another strategic investment this week that has implications for Apple's AR future.
Apple has a sterling reputation when it comes to managing its supply chain; it's where CEO Tim Cook proved his mettle to succeed Steve Jobs. Now, the company has made a strategic investment with a supplier that will be crucial to its future plans for AR wearables.
There's already some fierce competition between Snap and Facebook in the AR space, but it's about to heat up even more, with Snap snatching up a 3D mapping startup that could add some new AR capabilities to its arsenal.
Microsoft believes its Mesh platform can help developers build immersive AR apps more easily. We spoke with a member of the Microsoft team to learn more about the platform.
The augmented reality industry has grown steadily over the past four years, but now it is on a collision course with uber-popular non-fungible tokens technology, with Looking Glass and music artist Reggie Watts among the latest to strike while the iron is hot.
The year is still off to a roaring start, with augmented reality at the center of nearly everything, from enterprise solutions, to entertainment, to safety.
The Lens Studio creators have published more than 1.5 million AR effects to Snapchat. One of them is Audrey Spencer, who shared her story with us and provided her insights into Lens Studio as a storytelling device. Meanwhile, Snap has added new capabilities to the platform to stoke more creativity from its creators.
If there is one constant in currently available AR headsets, it's that, for a quality experience, they'll carry a high price tag. Price is one of the reasons these devices are mostly marketed towards enterprise customers for now.
It's pretty much a given at this point that Facebook has a lot of data on us. While you might be conscious of the data you share with Facebook when you post, upload photos, or chat with friends on Messenger, you might not be thinking about all the data it receives from websites and apps you use outside the social media giant. Now, you can actually do something about it.
Apple Card has generated quite the buzz since its March 2019 announcement. The iPhone maker's new credit card pairs with Apple Wallet on your device, is simple to sign up for, includes enhanced security over other cards, has zero fees, and provides daily rewards right to your Apple Cash account. And as good as that sounds, the fine print can complicate things real quick.
Apple's macOS operating system is just as vulnerable to attacks as any Windows 10 computer or Android smartphone. Hacker's can embed backdoors, evade antivirus with simple commands, and utilize USB flash drives to completely compromise a MacBook. In this always-updated guide, we'll outline dozens of macOS-specific attacks penetration testers should know about.
In the previous article, we learned how to set up our VPS, configure our PHP server, and developed an in-depth understanding of how the payload works. With all that taken care of, we can get into disguising our payload to appear as an image and crafting the note in the greeting card being delivered to our intended target.
In just a few months, Binance has experienced explosive growth, overtaking its rivals to rank among the top three cryptocurrency exchanges in the world by trading volume. Without a doubt, Binance is now among the best sites for trading alt-coins like Ripple (XRP), Stellar (XLM), and NEM (XEM) to name a few.
Over the years, the internet has become a dangerous place. As its popularity has increased, it has attracted more hackers looking to make a quick buck. However, as our dependency on the web grows, it becomes increasingly difficult to sever all ties. This means we have to protect one of our weakest points, the password.
Step 1: What Exploit Development Is and Why Should I Be Interested on About This Topic
With iOS 17, Apple News integrates more deeply with Apple Podcasts and Apple Stocks and has become a bit more fun thanks to new crossword puzzles. But that's not all that appears in the updated News app.
There is no default option on iOS 16 or iOS 17 to lock your apps behind Face ID, Touch ID, or passcode authentication. However, a clever, easy-to-implement workaround will protect your sensitive apps from nosy friends and family temporarily using or looking at something on your iPhone.
On the latest iOS software, your iPhone comes with significant privacy and security enhancements to protect your data even more than Apple did before. From safeguarding your iPhone to passcode-protecting files to making it easier to browse the web safely, there's a lot you need to know and start using.
It's already been a banner year for mergers and acquisitions in the augmented reality industry, with WaveOptics and Ubiquity6 among the notable companies acquired. Two of the more active M&A players, Snap and Epic Games, continued their respective buying sprees this week with major deals supporting their AR strategies.
A pair of properties from the soon-to-merge Warner Media and Discovery companies chose different platforms for their augmented reality marketing, with Warner film Space Jam: A New Legacy opting to go with Facebook and Discovery Channel publishing an AR experience through Snapchat.
Over the past few weeks, Google, Snap, and Facebook have all taken their turns to show off their new augmented reality technologies. This week, it was Apple's turn, with new AR features for iOS 15 along with new capabilities for developers.
Google and Snap held their annual conferences this week, and both companies managed to upstage their new AR software features with fantastic new AR hardware.
The Metaverse, or AR cloud, has been a sci-fi dream for decades, but only recently have companies begun to actually develop the technology to build it. With its latest funding round, Epic Games is suddenly a front-runner in this pursuit.
The race for the future of AR wearables gained steam this week with several pivotal developments. First, Apple, the subject of numerous reports and rumors regarding its purported AR headset, is reportedly eyeing an in-person unveiling of the device for later this year, rather than introduce it at its upcoming virtual Worldwide Developers Conference, which would usually be as good a time as any to make a big AR hardware announcement.
Snapchat may trail Facebook and Instagram in terms of daily active users, but a new partnership with Samsung may get those innovative AR Lenses onto the mobile devices of a lot more users.
