While the company is adamant that the Magic Leap One: Creator Edition will ship this year, currently, it seems its CEO is more interested in striking deals with content partners than releasing details about the headset.
While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments.
It would be difficult to discuss the business of augmented reality without acknowledging the annual tech meat market of CES.
The Consumer Electronics Show (CES) is the first big tech event of 2018. This year, if the early news is any indication, augmented reality could be the big star of the show.
Everything that has a beginning has an end. This week marked the end of the long wait for the reveal of Magic Leap's first product and the beginning of the wait for more substantive details. Likewise, Google Tango will meet its end in March 2018, when ARCore will officially begin its public rollout.
With an eye toward future iPhone X-focused augmented reality functions, Apple's new investment in one of its components vendors will increase production capacity for the technology behind its TrueDepth camera, but could also apply to its future AR ambitions.
Thanks to Metaverse, it has never been this easy to create your own AR game.
Between Renault Truck's testing of the HoloLens in factories and BMW promoting its newest model through Snapchat, the auto industry is hot for augmented reality to improve internal operations and engage consumers.
So much information exists online that it's easy to get lost in data while researching. Understanding the bigger picture can take a lot of time and energy, but narrowing the question to one that's easy to answer is the first step of any investigation. That's why analysts use open-source intelligence (OSINT) tools like Maltego — to help refine raw data into a complete understanding of a situation.
When the Super Bowl airs, every other TV network puts on reruns because no one wants to face that juggernaut for ratings. The launch of a new iPhone is the Super Bowl of the tech world, with the launch of the iPhone X being the biggest one yet.
A development duo has concocted an iPhone app that displays related tweets based on objects recognized by the device's camera.
For a company who hasn't released a product and has a reputation for being secretive, Magic Leap sure has a tendency to make waves. Over the past few weeks, they've refreshed their website design, released an abstract YouTube video, and announced a partnership with Madefire to offer mixed reality comics on its device whenever it launches. Next, they are gearing up for another round of funding.
According to Digi-Capital, investors poured $1.8 billion into augmented and virtual reality companies over the last 12 months, including $300 million in the third quarter. These investments are not made without a means to monetize products and services.
The launch of the latest line of iPhones came and went without major revelations for advanced AR hardware other than the next iteration of processors and cameras.
Outside of early military applications, augmented reality is a relatively new technology. It stands to reason that the next company to make a splash in AR would be a startup, and Techstars wants to help.
Augmented reality can be used to fascinate and entertain, but it can be applied in the workplace. While companies on the entertainment end received their votes of confidence via funding, two companies working with enterprises demonstrated their worth by teaming up to pursue customers.
Augmented reality sells, but who's buying? Over the past week, two companies made executive hires to capitalize on the growth of augmented reality as a service to sell to other businesses. Meanwhile, two companies joined forces to offer augmented reality tools to headset makers and content providers.
All eyes will be on Tesla CEO and founder Elon Musk tonight to see if he is reveals details about the status of Tesla's challenged Autopilot at tonight's official Model 3 launch party.
We continue to field stories underscoring the strong trends of Investment in augmented reality in various sectors. This week, one company strengthens their offerings to the enterprise sector, while two other companies capitalize on the promise presented by augmented reality to consumers – specifically, in gaming.
Natural remedies used through the ages abound, especially in Asian medicine. The willow-leaved justicia plant, found throughout Southeast Asia, has traditionally been used to treat arthritis, but scientists have just discovered it contains an anti-HIVcompound more potent than AZT. AZT was the first drug approved to treat HIV, and is still used in HIV combination therapy today.
There's never an Apple announcement without some good ol' anger and backlash. To be fair, Apple received some really positive feedback from parts of the iOS 11 presentation at WWDC back in June. Fans had been waiting for years to customize the Control Center, as well as for native screen recording. But if there was one thing that got fanboys and Apple haters raging about in unison, it's that weird, incomprehensible notification system.
Uber's struggles are expected help Lyft get ahead in driverless development as it confirms its third partnership with autonomous tech company nuTonomy today.
The Cloud Security Alliance (CSA), a leading IT trade association, has published its first report on risks and recommendations for connected-vehicle security, ahead of when driverless cars are about to see volume production in the near future.
Over the past week, we are seeing more companies capitalizing on services leveraging augmented reality. One company secured funding to expand their service, while two other companies grow its own services through acquisition.
This week's Brief Reality is led by a pair of stories with an eye to the future of the augmented reality industry, first in terms of standards for the industry, then with regards to its future applications in the automotive realm. Finally, one company looks to boost its future sales with an executive hire.
Microsoft Build 2017, the first of Microsoft's big developer conferences for the year, is just a few weeks away. This very popular conference, which has been going on since 2011, is known to sell out fast. In 2015, it sold out in under an hour, and in 2016, in less than 5 minutes. This year was no different, according to VentureBeat; While not quite as fast as last year with so many rumors of HoloLens on the horizon at the time, this year's Build was sold out in 8 hours. And for this year's B...
Reports of Zika-related birth defects are coming in at shockingly low rates in Puerto Rico. While that might be something to cheer, one former US government official is saying there could be a nefarious reason for the low numbers.
Nokia, the Finnish telecommunications company, is about to shake things up a bit after its networks sales in the final quarter of last year declined 14% compared to sales in 2015.
Trimble is integrating its mixed reality applications into the DAQRI Smart Helmet to enable outdoor and on-site support for design, construction, and heavy industry as part of a collaboration the companies announced today.
If you have the Xposed Framework installed, there's a module that lets you enable background playback in Android's YouTube app without buying a YouTube Red subscription. But Xposed is not available on many devices—particularly those running Android Nougat—so this isn't an option for everyone.
The rate of preterm birth has been increasing in the United States for unknown reasons, causing increased health risks for infants born too soon. But researchers may have found a signal that could help doctors plan ahead for, or even prevent, early birth with a simple swab of the vagina and cervix during pregnancy.
Super Mario Run was released for iOS on December 15, 2016. Even though it debuted as a "free" app, almost all of the playable content was hidden behind a ridiculous $10 unlocking package. Despite coming with such a hefty price tag and receiving a two-star rating on the day of its release for iOS, Android users are still very much interested in giving this game a whirl.
3D modeling is usually a very long and complicated process. Manipulating the thousands to millions of vertices, faces, and triangles to the correct shape you want is just the first part of the process, and can take a good while depending on the level of detail needed. From there, you need to texture the model by applying the UV coordinates and placing the textures in the correct places. And all of this isn't even including the process of creating normal maps.
Bluetooth 5 was announced and made officially available on December 7, 2016. It comes with a handful of improvements to speed, range, maximum device connectivity, and anti-interference from other nearby devices. While this might be great for those special few who use Bluetooth on a daily basis to send and receive (or steal) data, what about the average Joe?
Google has a new smartphone, and if you own a TV or a computer, you've almost certainly heard about it. The ad campaign for the Pixel and Pixel XL is approaching iPhone levels of omnipresence, as Google has reportedly spent over $3.2 million on marketing, with that number expected to skyrocket in the coming months.
There's one thing that I've always liked about iPhones, and that's their centered digital clock in the status bar at the top of the screen. On Android, it's always on the right side by default, and there's no easy setting that lets you just change it to the center position. But if you have a Google Pixel XL, there's a simple modification you can perform to get exactly that—a centered status bar clock.
Google makes Android, but now, Google makes its own phones, too. Until this point, they've always stayed on the software side of things and let Samsung and friends handle the hardware, but their new Pixel phones are changing all of that.
When we talk about augmenting our reality, we often first think about vision instead of our other senses—but there's more to an immersive experience than what you see. One inventor figured out how to utilize sound and touch to create a simple, upgraded version of laser tag that you can play with your smartphone.
Imagine if you combined Tasker with your favorite live wallpaper—that's roughly the gist of a new app from developer feedK. With this one installed, your home screen background will finally be aware of its surroundings.
Augmented and mixed reality experiences attempt to break us out of windowed computing experiences and allow us to place software anywhere in the room. But that software doesn't have to take a rectangular form—theoretically, the web doesn't have to restrict itself to a page in a browser any longer. Does this mark the end of the web browser entirely? Probably not. A lot of information works well on the page, and the Microsoft HoloLens still uses a pretty standard version of their own Edge brows...
